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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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5 essential priorities for marketers in 2025

Martech

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now. Processing.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

This richer insight allows brands to strengthen customer loyalty by responding to real-time shifts in sentiment and crafting marketing that resonates on a more personal and emotional level. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

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Content Marketing ROI: Measuring What Really Matters in 2025

Marketing Insider Group

In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. But in 2025, smart marketers recognize that these numbers can be misleading. In a multi-touch world, customers interact with numerous pieces of content before making a decision.

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Winning customer loyalty starts with straight talk about tariffs

Martech

Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Some examples of tariff messages So far, B2C marketers are winning the tariff-communication game. The post Winning customer loyalty starts with straight talk about tariffs appeared first on MarTech.

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Data, AI and advertising: 2025 predictions

Martech

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

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Pinterest videos: A complete guide for 2025

Sprout Social

Consistent messaging across social media accounts builds brand recognition, conveys authenticity and fosters customer loyalty. The post Pinterest videos: A complete guide for 2025 appeared first on Sprout Social. One of the key benefits of repurposing your content for Pinterest is the consistency it offers.

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