Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. It’s time to learn.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 93

Gen Z Affiliate Marketing Influencer Marketing User-Generated 93

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Whats Working in 2025 1.

Transform 52

Transform Gen Z SEO User-Generated 52

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. No, it's not a miracle—it's just another session you'll find from Content & Beyond 2025.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 65

Gen Z Fashion User-Generated Digital Marketing 65

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 92

CMO Gen Z Thought Leadership Entertainment 92

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. Digital channels will be essential for luxury brands going forward.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Calvyn Lee Blog

JANUARY 28, 2023

Still, unexpected setbacks, such as the shutdown of Facebook live shopping in October, show that marketers still need to stay agile when it comes to investing in new channels. of all e-commerce sales) by 2025. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. The best approach?

Marketing Strategy 79

Marketing Strategy Gen Z Finance Social Media Marketing 79

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

DECEMBER 8, 2023

Social ad spend in 2022 represented 33% of the total digital marketing spend. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Search Engine Marketing Statistics Around 93% of all virtual experiences , online interactions, and journeys begin with a search engine. Social PPC Statistics Globally, 4.74

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Martech

MAY 13, 2022

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 126

Transform Gen Z Shoppers Retail 126

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They may be young, but they’re not immature.

Gen Z 52

Gen Z Millennials Health Transform 52

Spiralytics

FEBRUARY 7, 2023

of the Philippine’s social media market – Statista The number of Instagram users in the Philippines is projected to increase to 18.53 million users by 2025 – Statista Twitter had 10.50 TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. Therefore, focusing on both SEO and UX within your digital marketing strategy is critical. The upcoming European Accessibility Act 2025 makes accessibility a legal requirement for many websites.

SEO 86

SEO Gen Z User-Generated Health 86

Power Digital Marketing

DECEMBER 5, 2022

TikTok started as the choice social media app for the younger set, first with Gen Z and now with up-and-coming Gen Alpha. million active users by 2025. For reliable technical support, analytics prowess and creative guidance, it’s beneficial to partner with a digital marketing agency that knows its way around TikTok.

Gen Z 52

Gen Z User-Generated Advertisers Advertising 52

Spiralytics

MARCH 7, 2023

Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. Adapting your sales and marketing initiatives to target these age groups can significantly improve the number of customers your business receives. The Philippine ecommerce market sales are projected to hit $24 billion in 2025.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z 92

Gen Z Branding Food Fashion 92

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? However, interest in neuromarketing has grown alongside advances in neuroscience and the development of marketing technology. Let’s begin with the experience economy.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Let your digital marketing goals inform Facebook ad objectives.

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. Follow these 10 simple steps to get your marketing campaign up and running with a beautiful, high-converting page. Need the Gen Z crowd? Updated on December 1, 2024. Start with LinkedIn. Visual product?

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Digital Marketer

NOVEMBER 20, 2024

As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. Their insights offer not just predictions but actionable strategies for navigating the challenges and opportunities of 2025. True success comes from having a clear, adaptable strategy that aligns with your goals.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Backlinko

JULY 2, 2024

State of Search Date: October 28-29, 2024 Location: Grapevine, Texas Price: Early bird rate from $597 State of Search is a two-day digital marketing conference offering actionable intelligence and insights from experienced practitioners and experts in the field.

SEO 111

SEO Gen Z Price Education 111