Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Lets dive into Reddit statistics youll want to know to inform your Reddit marketing efforts to be even more effective.

Branding

Hootsuite

MAY 28, 2025

It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. In this post well talk only about influencer marketing tools. If youre looking for strategy guidance, check out our full guide to influencer marketing. Weve got you! Try it free today.

Influencer Marketing

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Your profile photo accompanies your business name in search results and when you interact with users. It also appears on your Facebook page.

Analytics

Sprout Social

JULY 23, 2025

Where you land in the affiliate marketing vs. influencer marketing debate will depend on your goals and desired outcomes. Both are powerful digital marketing strategies—but failing to grasp their unique strengths, how best to combine them or how each delivers real ROI can lead to missed opportunities and wasted budget.

Affiliate Marketing

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. A professional website and a strong reputation are no longer enough.

Digital Marketing

Search Engine Land

OCTOBER 7, 2024

Many businesses are finding their digital marketing efforts falling flat despite producing content regularly. This article outlines a seven-step process to futureproof your visual content and SEO for 2025. The culprit? An outdated approach that neglects the growing importance of visual content in SEO. Processing. See terms.

SEO

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on.

Social Media Marketing

Litmus

DECEMBER 24, 2024

Email touchpoints: Tutorials and user guides. Litmus Personalize users have seen a 52% increase in conversions with dynamic content personalization. Test out AI design tools to see if they speed up your workflow, like generating variants of layouts, colors, styles, or images. Not sure where to start?

B2C

Sprout Social

AUGUST 1, 2025

With an increasingly diverse user base and a unique style of content consumption, TikTok demands an informed approach from brands. You’ll learn about key metrics, demographic insights, usage trends and benchmarks to help you stay ahead in 2025. Here’s an overview of how people are using TikTok in 2025.

Gen Z

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. Can users opt in or out of certain features?

Email Marketing

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. Email: Business email address Sign me up!

Transform

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. It delivers answers to user queries using real-time information from across the web. The retrieved sources serve as additional context for the language model to accurately answer the user’s query.

User-Generated

Sprout Social

JUNE 24, 2025

In the app’s unique augmented reality (AR), millions of users chat privately and exchange Snaps with close friends. Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Snapchat statistics on user demographics Snapchat users are a distinctive group.

Gen Z

Neil Patel

AUGUST 5, 2025

In this guide, we’ll break down how to use Reddit SEO to connect with real users and earn space in today’s evolving SERPs. Users search subreddits for recommendations, reviews, and answers to specific problems. That’s why it matters so much for digital marketers in 2025. If you know how to work it, that is.

SEO

Sachs Marketing Group

JULY 17, 2025

Navigating the Noise The digital marketing world is undergoing a seismic shift. As a digital marketing agency , we understand the confusion that arises. We believe that real leadership in digital marketing means striking a balance between innovation and strategic discipline.

Digital Marketing

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Instagram users will make at least one purchase through the platform in 2025. spend $200+), and 37.3%

eCommerce

Power Digital Marketing

JUNE 7, 2025

Paid social media advertising has become an integral part of most marketers’ strategies to drive targeted traffic, generate leads, and boost conversions. Whether your objective is to raise brand awareness, generate leads, or drive conversions, clarity around your campaign’s primary focus is crucial.

Key Performance Indicator

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. As of early 2024, X has 429 million users worldwide. year-over-year, with users spending an average of 30.9

Non-Profit

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap. Large language models (LLMs).

Transform

Hubspot Marketing

JULY 15, 2025

In this guide, we'll summarize the five best CRMs for legal professionals in 2025. Clio Grow Pricing (Annually) EasyStart: $49/user/month Essentials: $89/user/month Advanced: $119 user/month Complete: $149/user/month 3.

Law

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Whats Working in 2025 1.

Transform

Sprout Social

JANUARY 31, 2025

Get the AI Marketing Toolkit To put the speed of AI uptake in perspective, the US adopted gen AI faster than personal computers and the internet. Marketers love it because it can generate personalized replies, ideas, captions, videos and images in a few clicks. The brand assesses over 250,000 messages a month on social media.

Social Media Marketing

Hubspot Marketing

JULY 10, 2025

user/month with basic pipeline management Advanced: $27.90/user/month user/month with email sync and custom fields Professional: $49.90/user/month user/month with automation and advanced reporting Power: $64.90/user/month user/month with AI-powered insights and advanced integrations View Pipedrive pricing.

eCommerce

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. With over 5.31 What Happens When You Nail Keyword Strategy?

Real Estate

Exposure Ninja

APRIL 22, 2025

But what exactly makes a B2B landing page genuinely effective in 2025? This clarity isn’t just user-friendly it’s a conversion imperative. For marketing directors under pressure to demonstrate efficient growth, landing page optimisation offers one of the highest leverage activities available.

Customer Acquisition

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. Best for: Social media marketers, content creators, or business owners who already have an Instagram presence and want to grow.

Social Media Marketing

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing

Whos Mailing What

JUNE 13, 2025

INDUSTRY INSIGHTS The Future of Direct Mail: How AI Is Revolutionizing Print Marketing AI helps brands make every mail piece count with timely, relevant messages that feel personal and drive winning results. Why direct mail still works in 2025 Every new brand is shifting towards screens and going digital.

Direct Mail

Exposure Ninja

MAY 2, 2025

You’re already falling behind if you’re not showing up in AI-generated answers. We’ll walk you through our step-by-step Generative Engine Optimisation (GEO) strategy to help your business rank in AI answers , grow organic visibility, and become a go-to name in your niche even as traditional SEO shifts. Generative AI.

PR

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. Some of them?

Thought Leadership

Hubspot Marketing

JULY 10, 2025

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. This guide provides current pricing information for all HubSpot Marketing Hub plans as of 2025.

Price