Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement.

CRM 105

CRM User-Generated Management Communications 105

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey. Email touchpoints: Tutorials and user guides.

B2C 87

B2C User-Generated Email Marketing CRM 87

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. With a user base of over 4.3 With a user base of over 4.3

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Martech

MAY 28, 2025

The May 2025 updates for Adobe Marketo Engage started to roll out on May 23, 2025. Many of the May updates involve the new Email Designer , which was unveiled earlier this year. GenStudio Integration : GenStudio is a generative AI-first product for ad creation that increases the scale of marketing campaign content.

User-Generated 68

User-Generated Analytics Performance Marketing Management 68

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Let’s break down some of the capabilities redefining what’s possible for marketers: 1. Tools like…visitor tracking?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. Download my free copy Key Takeaways: Why Is Content Marketing Important? And it can deliver serious long-term returns.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. PubMatic launched an updated buyer platform powered by generative AI.

Transform 85

Transform User-Generated Law Communications 85

Martech

NOVEMBER 13, 2024

The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. Its Terminus Data Studio feature functions like a CDP for Terminus users.

B2C 122

B2C User-Generated Marketing Marketers 122

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. That’s where Generative Engine Optimisation (GEO) comes in.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing 128

Content Marketing Transform User-Generated Marketing 128

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust. Be transparent.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Hubspot Marketing

MARCH 26, 2025

The concept goes hand-in-hand with a surging creator economy the term used to describe influencers or content creators who leverage their digital platforms to produce, distribute, and monetize their content, often generating revenue from brand partnerships, paid advertisements, and affiliate links. Be adaptable. Collect your own data.

Gen Z 105

Gen Z User-Generated eCommerce Promotion 105

Martech

MAY 8, 2025

Unveiled at its Config 2025 conference, the additions aim to help teams move from idea to production faster, all in one place. They include tools for marketing and brand teams that position Figma as a competitor to Canva, Adobe, WordPress and Wix. Figma Sites is rolling out in beta for users with full seat access.

User-Generated 77

User-Generated Advertisers Advertising Place 77

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 Here are some tips to advertise effectively. billion by 2034.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Martech

FEBRUARY 14, 2025

The January release for Adobe Marketo Engage unveiled a new email designer with the promise to improve productivity and efficiency. Lets take a look at the feature updates and deprecations for Markeo from January 2025. Design Studio, only Email Programs at this time. AI-generated content None.

User-Generated 75

User-Generated Management Customer Place 75

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform.

User-Generated 75

User-Generated Entertainment CRM Retail 75

Hubspot Marketing

APRIL 23, 2025

Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. UGC: Customer reviews, unboxing videos, testimonials, and any content created by real users. Source In fact, Duolingos TikTok has become a masterclass in viral content, consistently generating earned media.

PR 101

PR User-Generated Transform Thought Leadership 101

Backlinko

MAY 14, 2025

Take this example from the Backlinko blog: rain Original title tag: 17 Ways to Get More Views on YouTube in 2025 Position: 4th in search results Improved title tag: 17 Powerful Tactics To Get More YouTube Views in 2025″ Position: 1st in search results and the featured snippet Same topic, same content. Wildly different result.

SEO 71

SEO Transform Marketing Strategy Email Marketing 71

Hubspot Marketing

JANUARY 16, 2025

87% of marketers reported that data was their companys most underutilized asset. Given that 50% of marketers plan on increasing their content marketing investment in 2025, marketing teams need to quantify content's performance and prove ROI with as much detail as possible. Email marketing. Blog posts.

Analytics 118

Analytics SEO Price User-Generated 118

Marketing Insider Group

NOVEMBER 4, 2024

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information.

Price 111

Price User-Generated Copywriting Analytics 111

Use Insider

JANUARY 3, 2025

With more than 13 years of expertise in delivering personalized messages via mobile channels, Braze has solidified its position as a leader in the mobile marketing industry. Its tools for building personalized user journeys across SMS, WhatsApp, and push notifications are highly advanced and scalable. More consistent support quality.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Scoop.it!

JANUARY 4, 2024

So, you’re hoping to rock the email marketing game, firing off messages left, right, and center. But amidst all the sending, have you ever paused to consider whether your emails are sparking genuine interest? By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4

Email Marketing 105

Email Marketing Fashion Law Marketing 105

Backlinko

MAY 31, 2025

Picture this: Your latest email campaign spotlights the latest product launch. A coordinated push across email marketing , social, blog posts, and other channels builds stronger visibility and reinforces your message multiple times for your audience. But your social accounts are only posting cat memes.

User-Generated 83

User-Generated Analytics Whitepaper Management 83

Customers.ai

DECEMBER 30, 2024

The kind of information we used to get that takes your marketing from generic to laser-focused. In the year 2025, having the right website demographics tools is a must. Without them, youre just guessing and in 2025, guessing doesnt cut it. The people who arent missing out on his data? Not bad, right? Rating: (4.9/5)

Price 80

Price Analytics eCommerce User-Generated 80

Sachs Marketing Group

APRIL 7, 2025

Unlike basic automation, which relies on static triggers and pre-programmed rules, AI-driven marketing automation evolves through data, utilizing AI algorithms to analyze customer behavior and preferences, thereby enhancing marketing strategies and personalizing customer experiences.

Transform 52

Transform User-Generated Marketing Marketers 52

SocialPilot

FEBRUARY 18, 2025

But with so many options, how do you pick the right review generation software? In this guide, we compare the top review generation tools to help you find the perfect fit for your business. So, weve put together a list of the top review generation tools of 2025, highlighting their key features, pricing, pros, and cons.

User-Generated 75

User-Generated Price Non-Profit CRM 75

Use Insider

MARCH 10, 2025

Klaviyo pros: User-friendly , proven, and growing marketing automation platform Klaviyo is a leading email marketing platform for eCommerce businesses, especially ones operating in the Shopify ecosystem. Email and SMS marketing. Landing page creation. Omnichannel journey orchestration. Customer loyalty.

CRM 52

CRM Customer Journey eCommerce Price 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING. Absolutely not, that’s valuable data.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Use Insider

JANUARY 22, 2025

Thats easier said than done, as it requires understanding recipients needs and interests, while also having the necessary tools to send them the right emails with the right content at the right times. These 360 customer profiles ensure your email marketing efforts are based on reliable data about the entire customer journey. . #2

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Customers.ai

OCTOBER 15, 2024

As we head toward 2025, we want to look at what visitor tracking is and what marketers need to know to be successful. At its core, visitor tracking can be defined as the process of identifying and monitoring the actions of users on a website, capturing details such as page views, session duration, and interactions.

Shipping 59

Shipping User-Generated Analytics eCommerce 59

AWeber

MAY 31, 2024

Email marketing continues to be one of the most powerful tools for growing your business. Although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AI in email — pop up all of the time. Adobe 99% of email subscribers check their email every day.

Copywriting 98

Copywriting Shoppers Email Marketing User-Generated 98