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Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. After decades of consistently marketing to young people, marketers are again mystified by a new generation. Which platforms does GenZ use and why?
This is especially true for younger consumers, as 57% of GenZ will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This number goes up to 21% among GenZ.
Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to GenZ is no different. We’ve seen GenerationZ coming for a while. Sure, it’s easier said than done, as many things are, but if you plan to market effectively to GenZ it’s time to get to know your audience.
Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. Nearly 1 in 4 GenZ adults in the U.S.
Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep GenZ customers.
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)
But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a GenZ digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?
Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. And this is even more pronounced among younger generations like GenZ (49%) and Millennials (41%), he said. as the date for a likely ban approaches.
15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from.
Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? What will digital content look like in 2025? So, what will it look like in 2025? Table of Contents What is digital content? More Focus on Personalization .I
As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?
To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and GenZ wielding significant decision-making and purchasing power.
The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and GenZ are influenced by nutrition trends on the platform. Nostalgic content GenZ and millennials are both heavily interested in nostalgia.
Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of GenZ. Trust increased with younger generations like Millennials (38%) and GenZ (38%). Nearly one-third (31%) delete emails within seconds based on subject lines. adult population.
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
Top 6 holiday shopping trends in 2024 Some of the biggest trends impacting retail for the 2024 holiday season include GenZ , travel, and frugality, just to name a few. Even with strict budgets, self-love is a priority for many GenZ and millennials with 47% of GenZ and 56% of millennials planning to participate in this trend in 2024.
Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. For brand posts, we focus on content that resonates with millennials and Gen X.
With Millennials and GenZ comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. This trend isnt limited to just consumer brands.
Millennials dominate, but theres multigenerational appeal. While 2534-year-olds make up the largest slice of the LinkedIn pie, GenZ and Gen X users arent far behind. LinkedIn users are millennialsMillennials are the largest generation of U.S. falling into this generation. Try it free today.
This GenZ and Millennial user base relies on the network for entertainment, trend discovery and creative expression. While its user base is diverse, with a notable presence among Millennials and Gen X, it’s particularly valued for its immediacy. With a substantial user base of 24.8
According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Per Sprout data, nearly two-thirds (63%) of GenZ users consume news on TikTok.
In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Gen X: six hours and five minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025.
Reddit’s users lean young, making it a great social network to reach GenZ and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Here are some key Reddit traffic and behavior numbers: 97.2
The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth.
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions.
It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. This has contributed to their (very successful) strategy to target and win the forever-hard-to-please GenZ audience. because we want a slice of it too.
According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for GenZ. Note: This method isnt reserved for GenZ.
From GenZ to Baby Boomers, the platform has something for everyone. Are they millennials who love travel? Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Start by diving into your TikTok analytics. Create content that speaks to them.
The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.
I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.
As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. GenZ: 14% of content creators 9.
2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. What do users like about the Bluesky app?
With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. HubSpot research shows social media is the preferred product discovery channel for GenZ, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.
From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.
From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding. As GenZ and Millennial consumers look for deeper meaning in brand relationships, campaigns must be rooted in insight, not just aesthetic.
GenerationZ Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].
Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.
According to our 2025 Sprout Social Index , 93% of consumers think brands need to combat misinformation more than they do today. According to a 2024 RFI Global report , over a third (35%) of American GenZ and 21% of millennial respondents said they searched for information on specific banking products using social media.
billion users by 2025. Millennials ranked Instagram as their favorite social media app in 2022. GenZ-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among GenZ women. Instagram is expected to reach 1.44 Source ) 2. Source ) 3.
Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. GenZ Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades.
Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.
Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. GenerationZ showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?
The approaches and channels having the most impact in 2024 will likely influence how advertisers tackle the 2025 season. The 2024 holiday shopping season is almost over, so it’s time to look at what strategies won over audiences and gather key takeaways for an even better 2025. In 2024, holiday campaigns drove an estimated $271.58
Generations that came before Millennials, GenZ and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials.
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