Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? In fact, email marketing, in general, is. Table of Contents What is organic marketing?

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Hootsuite

FEBRUARY 27, 2025

General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.

Gen Z 100

Gen Z User-Generated Marketers Marketing 100

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? What will digital content look like in 2025? So, what will it look like in 2025? Table of Contents What is digital content? More Focus on Personalization .I

Tentpole 119

Tentpole Gen Z Thought Leadership User-Generated 119

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts. Social search engine optimization (SOSEO) is at the heart of this shift.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). And then, over time, things will fall into place accordingly.”

Gen Z 117

Gen Z Analytics Fashion Management 117

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. This approach allows us to cater to multiple generations simultaneously.

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 103

Gen Z Food Fashion Millennials 103

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

Millennials 74

Millennials Gen Z Entertainment User-Generated 74

Martech

NOVEMBER 8, 2024

Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ).

Gen Z 128

Gen Z CRM Millennials B2C 128

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Optimize your profiles (and content) for search Never heard of social SEO ?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Reddit is a popular place for real information. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 79

Branding Gen Z Pharmaceutical Health 79

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. All of this points to Instagram being a great place for UK businesses to build brand awareness, drive engagement and connect with their target audience through visual content. But be cautious when jumping on trends.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. LinkedIn users are millennials Millennials are the largest generation of U.S. falling into this generation. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% users on LinkedIn, with 35.8%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. It’s morphed into a place for genuine connection.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Gen X: six hours and five minutes. In 2024, Australians favoured Facebook, YouTube and Instagram overall, while Gen Z preferred Instagram, YouTube and TikTok. billion (AU$7.5

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Sprout Social

JULY 7, 2025

10 must-know Aussie food influencers in 2025 (quick picks) Before diving into the complete list, here are 10 standout creators worth knowing. Recent studies show that 77% of Gen Z adults discover restaurants through social media , and 72% trust the reviews. That’s where this blog comes in. Dez Cerimagic (@_aussiefitness), 4.3M

Food 70

Food Gen Z Health Influencer Marketing 70

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.

Gen Z 85

Gen Z Fashion User-Generated Digital Marketing 85

Sprout Social

JANUARY 16, 2025

Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth. Download The 2025 Sprout Social Index.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

Sprout Social

OCTOBER 11, 2024

As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Both of these areas can be murky.

Transform 92

Transform Fashion Gen Z Food 92

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. This has contributed to their (very successful) strategy to target and win the forever-hard-to-please Gen Z audience. because we want a slice of it too.

Gen Z 52

Gen Z Energy Marketers Marketing 52

Sprout Social

JUNE 11, 2025

Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of Gen Z expect brands to be interacting with influencers on their socials.

Influencer Marketing 107

Influencer Marketing Gen Z Food Health 107

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Sprout Social

DECEMBER 12, 2024

But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for Gen Z.

Gen Z 89

Gen Z Branding Retail Education 89

Traackr

JUNE 24, 2025

Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs. Creators who already reach your target customers are placing products in new, relevant settings.

Gen Z 52

Gen Z Branding Fashion Food 52

Sprout Social

MAY 19, 2025

2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. What do users like about the Bluesky app?

Gen Z 85

Gen Z Millennials Branding Place 85

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Table of Contents What is D2C marketing?

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Hubspot Marketing

MAY 28, 2025

In 2025, this is the content driving the highest ROI, according to our 2025 State of Marketing Report. And live-streamed videos take third place. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Of course not.

eCommerce 106

eCommerce Shoppers Marketers Marketing 106

Hootsuite

FEBRUARY 10, 2025

Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Hootsuite Inbox makes it easy to see and respond to comments across social networks in one place, and manage them in a streamlined way with your team. Start free Hootsuite trial 3. Try it today.

Law 61

Law Health Entertainment Gen Z 61

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. billion active social media users worldwide.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Hootsuite

JULY 27, 2022

trillion by 2025. This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2

Customer 144

Customer Gen Z Transform Retail 144

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. Generation Z consists of people who were born from 1995 to 2010.

Millennials 141

Millennials Gen Z Retail Marketers 141

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. YouTube and WhatsApp ranked in second and third place. Gen Z-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among Gen Z women. Instagram is expected to reach 1.44 Source ) 2. Source ) 3. Source ) 4.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

illumin

APRIL 4, 2025

More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments. With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place.

Advertisers 59

Advertisers Advertising Gen Z Branding 59