This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Jade Walters is, easily, the Queen of GenZ LinkedIn. Jade has spent the last year independently building up her LinkedIn following, making early career opportunities more visible for young professionals, specifically first generation students of color. Let’s get into it.
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)
pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? For example, GenZ makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook.
Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. Nearly 1 in 4 GenZ adults in the U.S.
They are also the place where content creators and influencers cultivate passionate fan bases. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Social media platforms are portals to deep, meaningful engagement with customers.
With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.
But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? In fact, email marketing, in general, is. Table of Contents What is organic marketing?
General YouTube stats Harness the power of YouTubes global network with these stats. What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. Sitting in second place is T-Series with 286 million subscribers and in third is Cocomelon with 189 million subscribers.
Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? What will digital content look like in 2025? So, what will it look like in 2025? Table of Contents What is digital content? More Focus on Personalization .I
15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with GenZ), its getting easier to track where sales and revenue are coming from.
According to Sprout’s Q2 2025 Pulse Survey , GenZ now turns to social platforms more than search engines when looking for information. Consumers—especially GenZ—aren’t learning about brands through traditional ads or blog posts. Social search engine optimization (SOSEO) is at the heart of this shift.
There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). And then, over time, things will fall into place accordingly.”
Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.
Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: GenZ and Millennials are using Facebook. This approach allows us to cater to multiple generations simultaneously.
The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and GenZ are influenced by nutrition trends on the platform. Nostalgic content GenZ and millennials are both heavily interested in nostalgia.
After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as GenZ sauntered into the limelight. We built the culture GenZ now thrives in.” This is an important area where marketing to GenZ differs from marketing to Millennials.
Off the beaten path: Uncommon platforms for B2Bs With a solid media plan in place, you’re in a great position to try something new, including some of the less mainstream platforms. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ).
If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online. Optimize your profiles (and content) for search Never heard of social SEO ?
Reddit’s users lean young, making it a great social network to reach GenZ and younger millennials. Reddit is a popular place for real information. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?
While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. All of this points to Instagram being a great place for UK businesses to build brand awareness, drive engagement and connect with their target audience through visual content. But be cautious when jumping on trends.
While 2534-year-olds make up the largest slice of the LinkedIn pie, GenZ and Gen X users arent far behind. LinkedIn users are millennials Millennials are the largest generation of U.S. falling into this generation. of LinkedIn users are GenZ (aged 13 to 28), 27.2% users on LinkedIn, with 35.8%
The report also found that approximately one in five Australians creates social media content to generate income. GenZ most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that GenZ uses Instagram, YouTube and TikTok the most.
The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. It’s morphed into a place for genuine connection.
In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Gen X: six hours and five minutes. In 2024, Australians favoured Facebook, YouTube and Instagram overall, while GenZ preferred Instagram, YouTube and TikTok. billion (AU$7.5
10 must-know Aussie food influencers in 2025 (quick picks) Before diving into the complete list, here are 10 standout creators worth knowing. Recent studies show that 77% of GenZ adults discover restaurants through social media , and 72% trust the reviews. That’s where this blog comes in. Dez Cerimagic (@_aussiefitness), 4.3M
I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.
As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Many brands who have successfully reached GenZ audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic. Both of these areas can be murky.
Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. But he says YouTube is the only channel where they exclusively publish video content making it the perfect place for the experimentation that has led to massive growth. Download The 2025 Sprout Social Index.
It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. This has contributed to their (very successful) strategy to target and win the forever-hard-to-please GenZ audience. because we want a slice of it too.
Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of GenZ now choose to use certain social media platforms because they follow creators or influencers who are active on them. Plus, 32% of GenZ expect brands to be interacting with influencers on their socials.
GenZ and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of GenZ and 68% of Millennials say social media has had a positive impact on their financial decisions.
But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places. If you and your competitors are all vying for consumer attention in the same place, you make it harder to secure a following, engagements and conversions. Note: This method isnt reserved for GenZ.
Brand Leaderboard Talk to Us Login Login Talk to Us How To  mins read Golfcore Is Taking Over TikTok: What Brands Should Know By Traackr Jun 24, 2025 If you heard golf is trending, you might picture polished swings and country clubs. Creators who already reach your target customers are placing products in new, relevant settings.
2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. According to the Q2 2025 Sprout Pulse Survey, 48% of global social media users plan to spend more time on new / emerging social platforms (like Bluesky) over the next six months. What do users like about the Bluesky app?
As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. GenZ: 14% of content creators 9. Who are the content creators?
With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Table of Contents What is D2C marketing?
In 2025, this is the content driving the highest ROI, according to our 2025 State of Marketing Report. And live-streamed videos take third place. Enhances Customer Trust Our research proves that every generation from GenZ to X likes and trusts video more than anything else on social media. Of course not.
Keep reading to learn why using social media in healthcare marketing is worth the work and get tips to succeed on social media in 2025. Hootsuite Inbox makes it easy to see and respond to comments across social networks in one place, and manage them in a streamlined way with your team. Start free Hootsuite trial 3. Try it today.
The statistics for 2025 show that there are 5.24 Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. billion active social media users worldwide.
trillion by 2025. This growth is predicted to be driven primarily by Millenial and GenZ social media users, who are expected to account for over 60% of global social commerce spending by 2025. What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2
GenerationZ Will Influence Marketing More than Millennials. million for the previous “generation x”. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible. GenerationZ consists of people who were born from 1995 to 2010.
billion users by 2025. YouTube and WhatsApp ranked in second and third place. GenZ-ers also ranked Instagram as their favorite social media app in 2022. TikTok and Instagram are the most used social media apps among GenZ women. Instagram is expected to reach 1.44 Source ) 2. Source ) 3. Source ) 4.
More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments. With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content