Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hootsuite

OCTOBER 18, 2024

What is social media marketing? Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. Driving web traffic, increasing e-commerce sales, and nurturing customer loyalty are all common goals of social media marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Marketing Insider Group

NOVEMBER 6, 2024

According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. As we approach 2025, paid media is evolving because of technological advancements and shifting consumer behaviors. As a result, AI-driven advertising is a trend to watch in 2025.

Advertisers 67

Advertisers Advertising Law User-Generated 67

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 82

Gen Z Millennials Social Media Marketing User-Generated 82

Buffer Marketing

APRIL 21, 2025

Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing. So, promoting a brand's products or services is another great way to make money on TikTok. In your TikTok posts, prompt viewers to visit the link in your bio to buy the products you're promoting.

Affiliate Marketing 95

Affiliate Marketing Promotion User-Generated Product 95

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 66

Gen Z Transform Fashion Food 66

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Buffer Marketing

DECEMBER 6, 2024

I’m deep in planning mode for January and have been thinking through how I want to spend 2025 (very proactive, I know). Is 2025 your year of growth as a creator? However, as influencer marketing grows, so does skepticism as audiences become more concerned with authenticity. Track your results. Start small.

Influencer Marketing 99

Influencer Marketing Energy Price Promotion 99

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? And engagement is crucial for influencer marketers.

Social Media Marketing 80

Social Media Marketing User-Generated Influencer Marketing Customer Journey 80

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

MAY 19, 2025

Nearly 86% of marketing leaders plan to hire for at least two new social roles this year, according to The 2025 Sprout Social Index. When brands hire social marketers to do it all , they often box them out of meaningful opportunities for career growth and developing true expertise.

Influencer Marketing 102

Influencer Marketing Management Branding SEO 102

Sprout Social

OCTOBER 11, 2024

Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry. As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals.

Transform 95

Transform Gen Z Fashion Food 95

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. Ask these questions: What product or service do you want to promote?

Influencer Marketing 57

Influencer Marketing Gen Z Marketing Marketers 57

Martech

JANUARY 10, 2025

Fake abandonment email: Swimsuits for All (via eDatasource) Subject line : “RE: Your pending order” This email commits dual sins: It’s a promotional email disguised as a reply email. Another is the fake “oops” email a brand sends out to work up interest in a promotional email. 3 below.) As we saw in No.

Copywriting 133

Copywriting Law Shipping Fashion 133

Hubspot Marketing

MARCH 26, 2025

Theres a rise in influencer marketing. They also promote a stronger sense of belonging and relatability. Dont be afraid to self-promote. This is why one of the best strategies for sustaining a career as a social media entrepreneur is self-promotion. They're getting their employees involved. Be adaptable.

Gen Z 97

Gen Z User-Generated eCommerce Promotion 97

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Sprout Social

MAY 22, 2025

Nonprofit social media marketing is the practice of using social platforms to advance a nonprofits missionwhether that means raising awareness, inspiring action or deepening relationships with supporters. The goal isnt just to promote a service or productits to mobilize people around a cause. Still, the core principles remain the same.

Social Media Marketing 97

Social Media Marketing Transform Marketing Marketers 97

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111

Sprout Social

APRIL 21, 2025

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms. Ether explains.

Branding 104

Branding Finance Fashion Health 104

Buffer Marketing

APRIL 22, 2025

View this post on Instagram A post shared by Vibha Sree (@vibhasree_) 💡 Related reading : How to Find Unlimited Content Ideas for Social Media in 2025 🗒️ Video script Jotting down some rough pointers on your opening sentence and the subtopics you want to cover is a good idea. Use them as demo videos on your website.

Video Marketing 75

Video Marketing Social Media Marketing Marketing Marketers 75

Martech

JANUARY 25, 2022

.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 billion by 2025. billion by 2025. billion in 2021 to $22.2 versus 6.2%).

Influencer Marketing 98

Influencer Marketing Marketing Marketers Education 98

Sprout Social

OCTOBER 22, 2024

Growing trust in influencers and creators According to The 2024 Influencer Marketing Report , influencer trust is holding steady but growing in some pockets—especially among young consumers. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago.

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Buffer Marketing

MARCH 19, 2025

However, I wouldn’t take any meaningful action until January of 2025, with what I called my #LinkedIncome Journey. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. I structure my content similarly to my organic posts.

Branding 75

Branding Influencer Marketing Communications Price 75

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

APRIL 30, 2025

Todays most effective marketers are vetting like talent scoutsevaluating not just reach, but values, topical alignment, engagement, content style and long-term brand alignment. A documented influencer vetting process can give your influencer marketing program the structure it needs to scale sustainably while minimizing risk.

Influencer Marketing 69

Influencer Marketing Food Branding Promotion 69

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 94

PR User-Generated Transform Thought Leadership 94

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue.

Health 64

Health Influencer Marketing Food Retail 64

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 72

Gen Z Branding Fashion Retail 72

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? Let’s start with the basics: Influencer marketing! Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. This is where smaller influencers can help.

Influencer Marketing 133

Influencer Marketing Health Price Promotion 133

Neil Patel

AUGUST 30, 2021

This is why offering BNPL options, like PayPal’s enterprise BNPL , is crucial for attracting the Gen Z market. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. You can also partner with influencers on social media channels.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Nano- and micro-influencers who have an authentic connection to this group are critical for an effective influencer marketing campaign. billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. To develop killer influencer marketing strategies for all generations, it’s essential to understand the formula of the message, influencer, place, and time most effective for each generation. .

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Marketing Insider Group

JUNE 24, 2024

Understanding key trends is an excellent place to start when using social media as a marketing tool. Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming.

Entertainment 117

Entertainment Social Media Marketing Advertising Advertisers 117