Martech

JANUARY 27, 2025

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. As we move into 2025, it will be important to wrap our collective heads around facts that some may not like but that no one can dispute.

Non-Profit

Set Up

JUNE 16, 2025

Understanding what patients need is central to all my marketing efforts. Conducting in-depth market research helps me uncover those needs and ensures we’re designing campaigns that truly resonate. For instance, when marketing HELIOGEN™, an advanced surgical xenograft, I leaned into relatable, visually compelling storytelling.

Health

Hubspot Marketing

MAY 13, 2025

In our 2025 State of Marketing report , 57% of marketers surveyed plan to maintain or increase their investment in Reddit, and 8% plan to start using it for the first time. The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing.

Copywriting

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

Branding

Welcome Software

JUNE 30, 2025

Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. ⏩ Okay, so now fast forward to mid-2025. AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Adoption was cautious.

Transform

Doug Garnett

FEBRUARY 21, 2025

They are critical yet also often ignored in discussions around marketing. 2025 Doug Garnett All Rights Reserved Through my company, Protonik LLC, I consult with companies as they design and bring to market new and innovative products. .” We will discuss this issue more in the following skirmish and full battle.

Energy

Set Up

JANUARY 21, 2025

Client Priority #5 | Multicultural Priorities Rising Additionally, while multicultural marketing remains the smallest segment, its importance has doubled from 5% to 12%, signaling Brands' increased focus on diversity and inclusion.

Shopper Market

Backlinko

MARCH 25, 2025

Check out our methodology below, or skip right to the “top blog niches of 2025. Now, let’s explore the top 25 blog niche ideas for 2025. Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. Despite the relatively modest $1.24 But youll need to bring your A-game.

Real Estate

Sprout Social

JUNE 12, 2025

Sprout’s 2025 Content Benchmarks Report offers vital insights. For example, the building materials company James Hardie used AI sentiment analysis for competitor monitoring and market research. This competitive analysis enabled them to strategically position the company as a market leader.

Health

Welcome Software

MAY 7, 2025

o Integration with Google Search : Prompt Optimizely Opal to instantly create campaigns, tasks, or experiments with built-in Google Search for real-time research and context. o Multilingual AI translations in CMS: Translate content into multiple languages while preserving meaning, tone, and formatting across CMS experiences.

Product

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Geolocation Marketing Looks to Reach $38.1

Millennials

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform

Hubspot Marketing

AUGUST 12, 2022

trillion dollars by 2025. E-commerce marketing can be considered a combination of marketing and sales. As a digital marketer specializing in e-commerce, you will conduct marketing research, analyze traffic, and set up email marketing campaigns. trillion U.S.

Digital Marketing

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.

Marketing Strategy

Hubspot Marketing

DECEMBER 18, 2023

AI Use Today: By the Numbers Across all industries, the AI revolution is set to continue expanding and growing, with experts predicting that nearly 100% of all organizations will use AI to some degree by the year 2025 — less than two years away. But AI-powered research extends beyond simply market research.

Marketers

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 billion by 2025.

Digital Marketing

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. Studying demand levels and price sensitivities in your market.

Price

Unbounce

JANUARY 11, 2025

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. Studying demand levels and price sensitivities in your market.

Price

Econsultancy

FEBRUARY 23, 2022

By 2025, it is predicted that European gamers will number more than 367 million. billion in 2025, illustrating the economic clout that gaming can wield even in “smaller” regional markets. TBRC predicts that the size of the global TV ad market will grow from $95.98 millon to 316.07 million in 2021.

Entertainment

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Affiliate Marketing

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Market research about size, growth rate, and other benchmarks. Current industry trends. Current events and new technology.

PR

Lusha

JANUARY 17, 2022

Fourth and last, prospecting allows you to dabble in some market research even when the prospect does not become a customer, because it can tell you why people buy your product, what their goals are and how they feel about your sales approach. Inside sales, on the other hand, is the process of selling remotely via the internet.

Inbound Marketing

Rock Content

APRIL 22, 2023

It’s the result of deep research and reliable data, so it’s important to leverage such data when planning sponsored content. Your content will be more effective if you plan it using market research, social media metrics , and first-party data that you’ve collected yourself. What Is the Future of Sponsored Content?

Entertainment

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Knowing and understanding the needs, wants, and desires of your customers continue to be the most sought-after marketing superpower. Let’s begin with the experience economy.

Neuromarketing

Econsultancy

MARCH 4, 2022

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as 2022, ahead of previous expectations that it would happen in 2025. by 2025, half a percentage point higher. in the last 10 years, and is forecast to drop to 3.2%

eCommerce

Sprout Social

JUNE 17, 2021

As the spending power of these digital natives increases, the size of social networks will also continue to grow, reaching over 243 million social network users in the U S by 2025. According to 72% of executives surveyed, social data is already the top data source used to inform business decisions, even more so than market research.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 12, 2022

Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. The cut-off year to be considered born into Gen Alpha is 2025.

Gen Z

Businesses Grow

OCTOBER 7, 2024

But this strategy aligns with research I’ve done for my new book (“Audacious,” out January 2025). In the context of modern marketing, this strategy is bizarre but also brilliant. The biggest problem in marketing today … is attention.

Gen Z