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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Conduct deeper market research to uncover opportunities and get critical industry insights to stay ahead and master your competitive landscape. According to The 2025 Sprout Social Index , nearly three-quarters of consumers expect a response within 24 hours or less. Real-time alerts: Speed matters in social media.

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IAB expects digital advertising growth to slow considerably this year

Martech

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Why we care.

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Best Sizes for Social Media Images in 2025: Your Essential Guide

Vertical Response

Need the best sizes for social media images in 2025? Facebook Image Sizes for 2025 Understanding Facebooks image size requirements is essential to avoid awkward cropping and pixelation. Instagram Image Sizes for 2025 Instagram has updated its image sizes to enhance visual quality and engagement for posts in 2025.

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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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An open letter to CEOs and CFOs about GTM

Martech

The insights from these conversations, along with our collective experiences in 2023-24 and the anticipated volatility of 2025-26, led me to write this open letter to all of you. As we move into 2025, it will be important to wrap our collective heads around facts that some may not like but that no one can dispute.

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6 Marketing Strategies That Will Help Your B2B SaaS Company Stand Out

Marketing Insider Group

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth.

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Reddit marketing mistakes to avoid in your social media strategy

Hubspot Marketing

In our 2025 State of Marketing report , 57% of marketers surveyed plan to maintain or increase their investment in Reddit, and 8% plan to start using it for the first time. The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing.