Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 82

Social Media Marketing Marketers Marketing Influencer Marketing 82

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics 110

Analytics Price Social Media Marketing CRM 110

Buffer Marketing

JANUARY 15, 2025

There’s no two ways about it: video is the way people prefer to consume content in 2025.    Buffer’s data  shows that when it comes to  social media  platforms video outperforms every other type of content by a landslide — and that’s on all platforms.

Price 119

Price User-Generated Social Media Marketing Product 119

Sprout Social

APRIL 28, 2025

million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Foundation Marketings analysis of Reddit stats revealed that: Titles with 60-80 characters did best and earned more upvotes. Here are some key Reddit traffic and behavior numbers: 97.2

Branding 92

Branding Gen Z Pharmaceutical Health 92

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial.

Gen Z 93

Gen Z Millennials Social Media Marketing User-Generated 93

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Buffer Marketing

FEBRUARY 6, 2025

This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. The best TikTok marketing strategy is combining organic and paid efforts. But, evergreen content builds trust and a loyal social media community.

SEO 108

SEO Real Estate User-Generated Promotion 108

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. The most viewed channels on YouTube are music and childrens content As of January 2025, the top five most popular channels on YouTube are: Wiz Khalifa Music (5.99 billion monthly channel views) Wow Kidz (5.02

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

Hootsuite

NOVEMBER 7, 2024

That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Hootsuite makes it easy to monitor conversations on social media, so you can focus on taking action on the insights available and building a loyal customer base.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Buffer Marketing

JANUARY 30, 2025

Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. This checklist is your blueprint for momentum in 2025. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose.

User-Generated 98

User-Generated Education Analytics Thought Leadership 98

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 89

Gen Z User-Generated Marketers Marketing 89

Hootsuite

MARCH 12, 2025

Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top LinkedIn hashtags of 2025. Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 511,000 followers. Random or spammy tags wont cut it in 2025.

User-Generated 73

User-Generated Analytics Social Media Marketing Law 73

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 75

Gen Z Transform Fashion Food 75

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Social media analytics tools are usually used to complement social media management tools.

Analytics 103

Analytics Price Social Media Marketing Key Performance Indicator 103

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Social Media Marketing 123

Social Media Marketing User-Generated Food Branding 123

Hootsuite

APRIL 23, 2025

Updated LinkedIn demographics information can help you understand whos using the platform right now so you can develop a content strategy that speaks to the right people. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. The remaining 1.6%

Gen Z 70

Gen Z Millennials User-Generated Analytics 70

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. The law takes effect in late 2025.

Gen Z 63

Gen Z User-Generated Influencer Marketing Law 63

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Double Down on High-Quality Content and SEO If theres one area where your marketing budget should go, it is content and search engine optimization.

User-Generated 57

User-Generated Influencer Marketing SEO Marketers 57

Vertical Response

MAY 12, 2025

Need the best sizes for social media images in 2025? Introduction to Social Media Image Sizes In the ever-evolving world of digital marketing, social media image sizes play a crucial role in the visibility and engagement of your brand. Properly sized images can significantly boost engagement.

Digital Marketing 52

Digital Marketing Branding Social Media Marketing Event Marketing 52

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. But don’t hop on video marketing just because everyone else is.

Video Marketing 72

Video Marketing Social Media Marketing Marketers Marketing 72

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Buffer Marketing

MARCH 20, 2025

Creating saveable content should be your top Pinterest marketing strategy. Social media marketing is a two-way street. Cross-promote your pins Any marketing strategy is incomplete without a promotion strategy. Ask yourself: “What kind of content would my target audience want to bookmark?”

Social Media Marketing 95

Social Media Marketing Fashion User-Generated Food 95

Buffer Marketing

MARCH 4, 2025

These cons become even sharper as your social media marketing strategy evolves. For example, if you’re pursuing influencer marketing on Instagram, you can’t manually evaluate a creator’s profile on how their paid posts perform, audience demographics, overall reach, etc. Try Buffer for free 2.

Analytics 69

Analytics Social Media Marketing Price Influencer Marketing 69

Martech

MAY 5, 2025

Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely. Dig deeper: How tariffs impact retail sales and ad spending, and why 2025 might be different Educate consumers : Provide valuable content that helps consumers navigate their purchasing decisions.

Customer loyalty 115

Customer loyalty Marketers Marketing Price 115

Buffer Marketing

APRIL 10, 2025

If you are a brand or business, getting verified could be a powerful tool in your social media marketing strategy : It adds credibility — this can be key if you're sharing important research, news, or articles. ” There are a number of benefits to Instagram verification.

PR 103

PR Social Media Marketing Marketing Strategy Branding 103

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Advertising 76

Advertising Advertisers Health User-Generated 76

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 106

CMO Gen Z Thought Leadership Entertainment 106

Buffer Marketing

MAY 8, 2025

Social media monitoring upholds the sentiment and potential of social media as a whole — communicating with people and forming strong connections. But even beyond this, social media monitoring has plenty of benefits to contribute to the success of your marketing strategies: 1.

Price 64

Price Management Branding SEO 64

Vertical Response

NOVEMBER 29, 2024

Regular analysis of campaign metrics supported by AI enables continuous improvement, ensuring email strategies remain relevant and successful. Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Sprout Social

JANUARY 29, 2025

The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers. The reality is otherwise. This helped me save the time I would have spent on research.

Content Marketing 133

Content Marketing Transform User-Generated Marketers 133

Martech

DECEMBER 18, 2024

As you develop your Gen Z marketing strategy for 2025, remember: This generation isnt just looking for brands to buy. Dig deeper: Why generational stereotypes are failing marketers and how to move past labels Email: Business email address Sign me up! Theyre looking for partners to create a better future.

Gen Z 107

Gen Z Transform Health Entertainment 107

Hootsuite

NOVEMBER 21, 2024

Users spend less time viewing short form content, and many platforms require a certain amount of view time in order to monetize your social media account. Get our 2025 Social Media Trends report for the insights you need to reach your goals in what’s shaping up to be social’s best year yet.

Social Media Marketing 125

Social Media Marketing Communications Entertainment Analytics 125

Buffer Marketing

MAY 6, 2025

5 benefits of using hashtags on TikTok Incorporating TikTok hashtags in your marketing strategy has plenty of benefits. Top 250 TikTok hashtags of 2025 (so far) The above methods are handy when you have the time to jot down and organize your hashtag library. Here are a few: 1.

Fashion 70

Fashion Food Entertainment Health 70

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Paid Features : Superpages offers tools to manage listing accuracy across multiple sites, along with SEO, SEM, and social media marketing solutions.

Real Estate 62

Real Estate Customer Food User-Generated 62