Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 80

Gen Z Millennials Social Media Marketing User-Generated 80

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z 70

Gen Z Millennials User-Generated Advertisers 70

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Where do they live?

Gen Z 99

Gen Z User-Generated Marketers Marketing 99

Sprout Social

MARCH 26, 2025

Research from the UK Sprout Social Index showed the quality of your product or service matters most. Today social media is a crucial business function that influences everything from customer experience and sales to product development and marketing. You wont be surprised to hear, British consumers are discerning. Tuesday : 36 p.m.

Entertainment 88

Entertainment Gen Z Millennials User-Generated 88

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 103

Gen Z Food Fashion Millennials 103

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing 108

Influencer Marketing Gen Z Affiliate Marketing Fashion 108

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? million members (talk study tips and productivity resources) r/College: 2.9

Branding 79

Branding Gen Z Pharmaceutical Health 79

Martech

APRIL 28, 2025

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 115

Transform Gen Z Manufacturing Millennials 115

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. It’s driven by companies that offer free products, services, experiences and value in exchange for user data and time. Nearly one in three consumers now use social to both discover and buy products.

Gen Z 88

Gen Z Millennials User-Generated Influencer Marketing 88

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. From gender to income, heres a more in-depth look at Australian TikTokers: As of February 2025, 38% of Australians aged 18 and over use TikTok.

Gen Z 65

Gen Z Transform Fashion Food 65

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Audit your products visibility in AI-powered tools: Start by assessing how your brand appears in AI-driven search results.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Sprout Social

MAY 14, 2025

According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. Set to take effect in December 2025, the bill will cover networks like Facebook, Instagram, Snapchat, TikTok and X. How do social media behaviours differ by age group in Australia?

Gen Z 66

Gen Z Millennials User-Generated Entertainment 66

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. million active internet users by 2029.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Billion by the end of 2025, and whos surprised?

Influencer Marketing 122

Influencer Marketing Branding B2C Marketers 122

Buffer Marketing

DECEMBER 4, 2024

Brands are more likely to collaborate with influencers who have a substantial following, as it guarantees a wider reach for their products or services. Are they millennials who love travel? Monetization opportunities : Follower count directly impacts your earning potential on TikTok. Start by diving into your TikTok analytics.

User-Generated 98

User-Generated Fashion Gen Z Analytics 98

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. The platform is key for long-form storytelling, including in-depth product reviews and tutorials.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. Watch Freshly-brewed strategies for standout campaigns in 2025 4) The truth behind the digital dilemma of website migrations eg.

Gen Z 52

Gen Z Energy Marketers Marketing 52

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. In essence, its not about screaming sale but about positioning your product as a smart, necessary choice in a tightening economy. While some segments like high-income millennials continue to splurge, others are tightening their belts.

Millennials 80

Millennials Price CRM Marketers 80

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. The Real Role of Optimizing Your Social Media in 2025 Social Media Optimization /səʊ.ʃəl ˈmiː.di.ə Every product post includes their signature background hues, balanced layouts, and consistent font overlays. With over 5.31

Real Estate 52

Real Estate User-Generated Social Media Marketing Promotion 52

Sprout Social

JULY 3, 2025

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Take the product tour. TikTok: 70.8K

Fashion 97

Fashion Gen Z Branding Influencer Marketing 97

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. And FWIW, all evidence indicates that Munns onto something: HubSpots latest State of Marketing report identified niche-influencer marketing as a rising trend in 2025.) Make sure you're clear about what your product or service is going to do to help people.

Millennials 105

Millennials Marketers Marketing Fashion 105

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Table of Contents What is D2C marketing?

Manufacturing 132

Manufacturing B2C Non-Profit eCommerce 132

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. 1 in 4 ( 25% ) marketers are currently exploring creating content that reflects their brands values.

Gen Z 86

Gen Z Fashion User-Generated Digital Marketing 86

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S. Reflect buyer identity.

Branding 94

Branding Price CRM Marketers 94

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. How does your product or service fit in their journey?

Gen Z 77

Gen Z Finance User-Generated Millennials 77

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. Digging deeper into how they use certain platforms, Gen Z consumers report TikTok is their favorite channel to turn to for product discovery, closely followed by Instagram.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Sprout Social

JULY 9, 2025

10 must-know Aussie fitness influencers in 2025 (quick picks) Before diving into the list below, look at these 10 standouts you need to know. If you’re trying to target millennial women in Sydney, you’ll be able to find exactly which creators can deliver. Check out the top 10 social media trends taking over Australia in 2025.

Branding 62

Branding Transform Health Millennials 62

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 Some of the categories in this space include products and services related to home improvement (from furniture, tools, and fixtures), interior decor and design services, gardening and landscaping, outdoor living, and even smart home devices. Here are some tips to advertise effectively.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. They weave in the product somehow, on one of the very last slides.

Gen Z 89

Gen Z Branding Retail Education 89

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 If you’re offering a B2B product or service, this kind of targeting is gold. It doesn’t just allow you to connect with your peers; you can also use Facebook to sell your products through Facebook Shops and promote your brand through Facebook Ads.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 70

Gen Z Branding Fashion Retail 70

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277