Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S. LinkedIn age demographics 1. are women, and 51.7%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 61

Gen Z User-Generated Influencer Marketing Law 61

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 67

Gen Z Transform Fashion Food 67

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Are they millennials who love travel? Start by diving into your TikTok analytics. Create content that speaks to them.

User-Generated 94

User-Generated Fashion Gen Z Analytics 94

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. How do social media behaviours differ by age group in Australia?

Gen Z 67

Gen Z Millennials User-Generated Entertainment 67

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Sprout Social

MAY 19, 2025

The goal: Explore how social media could be more open and user-driven. 2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. appeared first on Sprout Social.

Gen Z 85

Gen Z Millennials Branding Place 85

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Over 165 million content creators have joined social media since 2020. Millennials: 42% of content creators 8.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 125

Manufacturing Non-Profit B2C eCommerce 125

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. Why are influencer marketing campaigns so effective? Influencer content has evolved. Heres why: The trust factor.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 67

Gen Z Fashion User-Generated Digital Marketing 67

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 85

Marketing Strategy Gen Z Finance Social Media Marketing 85

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year.

Influencer Marketing 57

Influencer Marketing Gen Z Marketing Marketers 57

Spiralytics

FEBRUARY 7, 2023

Social Media Statistics in the Philippines There were 76.01 million social media users in the Philippines in 2022 – Meltwater 82.4% increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% Contact us today at [link].

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Marketing Insider Group

FEBRUARY 5, 2024

(MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. SmartInsights) Leading marketers are 1.6 billion by 2025. billion monthly users. (The

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

SocialPilot

JANUARY 15, 2024

More than 50% of social media marketers create content for YouTube. Video Content Marketing Stats on Ad Spending 66. Video ad spending is expected to reach $456 billion by 2025. Wyzowl noted that 78% of marketers observed an immediate increase in sales by using video marketing.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

illumin

MAY 22, 2024

Millennials and Generation Z are the most prominent demographics to use Meta’s platforms, with millennials having previously been dubbed “the Facebook generation.” Millennial users make up 30% of total social media users in the US, with GenZ making up another 24.7%. This social media giant is a survivor.

Gen Z 59

Gen Z Millennials User-Generated Advertising 59

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait. Marketers must tailor their strategies to reach this emerging audience.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

SocialPilot

MARCH 10, 2025

Meme marketing slides past consumer defenses and fosters authentic connections. They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Why Is Audience Perception Essential in Meme Marketing?

Gen Z 52

Gen Z Branding Entertainment Marketing 52

SocialPilot

MAY 8, 2025

These are the real Instagram Reel trends from 2025 that people are using to tell stories, drop jaws, and grow their reach. We’ll break down each trend, songs they carry, why it’s catching fire, and how social media marketers can use them to drive engagement, build community, and grow their brand.

Energy 59

Energy Transform Fashion Gen Z 59

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" billion users by 2025. Influence with Millennials Instagram is the sweet spot for Millennials. Chronological feeds are out, algorithm-selected feeds are in. Is Instagram dying?

Gen Z 134

Gen Z Millennials User-Generated Shipping 134

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. What is Gen Alpha Like?

Gen Z 128

Gen Z Millennials Fashion Manufacturing 128

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Buffer Marketing

DECEMBER 10, 2024

If not, you might want to check out our guide to creating your own  social media content calendar from scratch or even grab one of our free social media calendar templates so you can hit the ground running. 2025 is the year of the Earth Snake, which symbolizes wisdom, resourcefulness, and transformative growth.

Health 111

Health Transform Fashion Gen Z 111

Use Insider

NOVEMBER 29, 2024

The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. In this blog, we’ve listed down the 10 best marketing podcasts you can listen to in 2025 and beyond. Let’s get started. She makes even complex topics easy to understand.

Millennials 52

Millennials Marketing Marketers Influencer Marketing 52

Martech

FEBRUARY 19, 2025

Why use TikTok for B2B marketing? While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. of TikTok’s US user base are Millennials. It also offers social media marketing tips and tricks.

Gen Z 125

Gen Z Law Entertainment B2C 125