Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Exposure Ninja

MAY 2, 2025

AI search is changing how people find and choose brands, products, and services. Download my free copy Why GEO Matters in 2025 and Beyond Gartner recently predicted that search engine volume could drop by 25% by 2026. What products or services does [your company] offer? What are the pros and cons of [your product or service]?

PR 52

PR User-Generated SEO Thought Leadership 52

Set Up

APRIL 8, 2025

With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketers Marketing 59

Hubspot Marketing

MARCH 26, 2025

Define big-picture marketing goals. Are you aiming for product education, brand awareness, or driving traffic? There are so many directions to go in, so you need to keep the big marketing picture in mind to stay on track. Streamline video production. Keep video marketing short and engaging.

Video Marketing 105

Video Marketing Entertainment Marketers Marketing 105

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Like hiring new people that can add awesomely to our business. Reputation.

Transform 109

Transform Finance Marketers Marketing 109

Lusha

DECEMBER 4, 2024

Whether you’re prospecting locally or targeting international markets, this updated HQ Location filter lets you refine your search and find high-value opportunities faster. With the upgraded filter live and ready to use, you can now dive in, explore new markets, and consistently connect with the right companies.

Product 52

Product CRM Transform Target Market 52

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. I mean, you can’t run a business that can’t sell your products, and there’s a basic threshold expense that’s required, and it’s usually not a trivial amount. Like hiring new people that can add awesomely to our business. Reputation.

Transform 95

Transform Finance Marketers Marketing 95

Duct Tape Marketing

MAY 11, 2025

The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model written by John Jantsch read more at Duct Tape Marketing Table of Contents TL;DR Quick Summary for AI Tools and Busy Buyers The Big Question: Why Are Marketing Teams Struggling? Why does marketing always feel reactive?

Energy 69

Energy Traditional Marketing Marketers Marketing 69

Sprout Social

APRIL 21, 2025

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Access targeted audiences You know your products and services arent for every single person out there.

Branding 106

Branding Finance Fashion Health 106

Hubspot Marketing

MARCH 2, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. Image Source Why did an activewear brand start making medical scrubs?

Product 116

Product Fashion Advertising Advertisers 116

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. It also opens up access to new markets, boosts brand awareness and generates more leads. Lets say a customer sent you a LinkedIn DM about a product or service issue. Say a customer sent you a DM complaining about a defective product.

Management 102

Management B2C User-Generated Communications 102

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. It also opens up access to new markets, boosts brand awareness and generates more leads. Lets say a customer sent you a LinkedIn DM about a product or service issue. Say a customer sent you a DM complaining about a defective product.

Management 76

Management B2C User-Generated Communications 76

SocialPilot

FEBRUARY 3, 2025

This is vital, especially for the audience who are researching and are not familiar with your product or services. Why Creating Awareness Is Important: Conversion is impossible when your potential customer is unaware of your brand and product. Its all about grabbing attention and introducing your business as a solution to a problem.

Social Media Marketing 76

Social Media Marketing User-Generated Marketers Marketing 76

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. At a glance, this might not seem like breaking news. Social commerce: researching or buying products directly from social media or social media ads (see below). Instantly find new brands to buy from. For brands.

Shoppers 138

Shoppers Retail eCommerce Shipping 138

Sprout Social

MAY 3, 2023

We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media. Are you trying to expand into new markets? Are you launching a new product? I will also bring productivity savings to our CFO. What are you trying to accomplish?

CMO 132

CMO Communications Finance B2C 132

Duct Tape Marketing

MAY 7, 2025

Keith has helped launch over six companies and raised more than $34 million in product funding. In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. This is John Jantsch. They're durable.

Marketing Strategy 68

Marketing Strategy Marketers Marketing Customer Journey 68

Unbounce

JANUARY 23, 2025

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price 52

Price User-Generated Shipping eBook 52

Unbounce

JANUARY 23, 2025

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price 52

Price User-Generated Shipping eBook 52

Pam Didner

JANUARY 5, 2020

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. Marketing Impact 2025. Sirius Decisions.

Transform 105

Transform Marketers Marketing Digital Marketing 105

Martech

MARCH 22, 2022

Marketing automation. This technology explosion turned email marketing from a labor-intensive, spreadsheet-driven manual process into a nearly seamless production where most of the work goes into setting up processes that can run in the background. billion in 2025. B2B and B2C marketers say email is essential.

Email Marketing 124

Email Marketing B2C Law Marketers 124

illumin

DECEMBER 6, 2023

per user, per hour by 2025. The platforms’ predicted growth is in large part because Meta has the favor of marketers worldwide due to its ease of use and wide range of tools. This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay.

Gen Z 80

Gen Z Millennials User-Generated Advertising 80

Duct Tape Marketing

MARCH 6, 2025

So if the idea is that we're going to provide marketing leadership and come up alongside sales leadership, product leadership, what I'm finding is that leadership just isn't there. it was meetings are across the board down 30 % in 2024 and it's only getting worse in 2025. New logos are getting harder. Just go ask people.

Non-Profit 58

Non-Profit Price Finance Product 58

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. Of course, the goals you select will come from your overarching marketing goals. No surprises there.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 111

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1 Another revolutionary model is peer-to-peer marketplaces.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Digital Marketer

NOVEMBER 26, 2022

And the second comes from relatively new copywriters who are dealing with clients that expect them to be a jack-of-all-trades, and they’re wondering what exactly they should be doing…. And if you’re new to the crew – WELCOME! I put out a new marketing, copywriting, or mindset blog every single week. Product Descriptions.

Copywriting 87

Copywriting SEO Promotion Education 87

Duct Tape Marketing

MARCH 13, 2025

It's going to be out in, depending upon when you're listening to this, it'll be out in April of 2025. Lori Rosenkopf (10:45.043) Yeah, I love to use that term to refer to a path where somebody sees that technologies exist and figures out how to bring them to markets that need them. So Laurie, welcome to the show. Great to be here.

Pharmaceutical 48

Pharmaceutical Place Education Digital Marketing 48

Bannerflow

MARCH 16, 2023

These technologies are already being used to automate routine tasks, such as email marketing and lead scoring, but their potential goes much further. In the coming years, we can expect to see AI and machine learning being used to personalise content, optimise ad campaigns, and even generate new marketing ideas.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Pam Didner

JANUARY 1, 2021

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. Marketing Impact 2025. TBD | TBD | Website.

Transform 52

Transform Marketers Marketing Digital Marketing 52

DirectMail2.0

JUNE 18, 2024

Transcript below: 0:00 Welcome to our webinar where we’re going to discuss today how you can get an edge on Direct Mail with competitive 0:06 intelligence and Omni Channel marketing my name is Morgan DiGiorgio I am the senior vice president sales and marketing for Direct Mail 2.0 billion industry 1:40 with 10.9

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Hootsuite

FEBRUARY 14, 2025

How the YouTube algorithm works in 2025 YouTubes recommendation system delivers personalized video suggestions based on each users viewing habits, engagement patterns, and content preferences. How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos.

Analytics 78

Analytics Whitepaper Promotion SEO 78

Businesses Grow

DECEMBER 16, 2024

In marketing terms, he identified the pain point (a broken system) and offered a solution (himself as the alternative). And as we know, people dont buy products, services, or even candidates. And according to LinkedIn , social media was a top source of B2B marketing investment (75% of companies) in 2024. Streaming television!

Gen Z 100

Gen Z Marketers Marketing B2C 100

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. This suggests that SEO needs to be tied more closely to influencer marketing. Anybody out there planning for this?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Orbit Media Studios

MAY 13, 2025

Today, here in May 2025 , we are sharing the results. The big players, Google and Microsoft, have less than 50% market share combined. A new market with new entrants appears and established companies rush to catch up. Of course, 1,040 users isnt a big sample. But its a quick check of a looming megatrend.

User-Generated 76

User-Generated SEO Thought Leadership CMO 76

Lusha

DECEMBER 4, 2024

Whether you’re prospecting locally or targeting international markets, this updated HQ Location filter lets you refine your search and find high-value opportunities faster. With the upgraded filter live and ready to use, you can now dive in, explore new markets, and consistently connect with the right companies.

Product 59

Product CRM Transform Target Market 59