Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

DECEMBER 16, 2024

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. Thats why MarTech is teaming up with Scott Brinker, editor of Chiefmartec.com , for the 2025 State of Your Stack Survey. We will publish the results of the survey in a report available in 2025. Take the 2025 State of Your Stack Survey. Processing.

Place 107

Place Marketing Marketers 107

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 120

Retail Advertising Advertisers Price 120

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 130

Gen Z Transform User-Generated Analytics 130

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Social media platforms are portals to deep, meaningful engagement with customers.

Gen Z 117

Gen Z Whitepaper Social Media Marketing Millennials 117

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Hootsuite

MAY 28, 2025

If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start. You can track all influencer communication and campaigns in one place. Impact.com Source: Impact.com Impact.com is allows brands to manage influencers and affiliates in one place. Weve got you!

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? So, let’s dive into the events you’ll want on your calendar for 2025. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 109

Social Media Marketing Price Energy Influencer Marketing 109

Martech

JANUARY 3, 2025

The transition that was taking place at HubSpot (and indeed Salesforce) that Brinker and I discussed was the emergence of a platform model. Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS?

Transform 121

Transform Place Customer Management 121

illumin

JUNE 6, 2025

Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. More broadly, 58% of U.S.

Gen Z 88

Gen Z Branding Millennials Advertising 88

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. Sales Hub users will no longer have access to scoring.

CRM 107

CRM Health Transform Management 107

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place. Scroll to the end of this post for tips on how to do that or build one from scratch.

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. Australian Android users spend 38 hours and 51 minutes per month on TikTok, according to We Are Socials Digital 2025 report.

Influencer Marketing 89

Influencer Marketing Marketing Marketers User-Generated 89

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). And then, over time, things will fall into place accordingly.”

Gen Z 116

Gen Z Analytics Fashion Management 116

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? What will digital content look like in 2025? So, what will it look like in 2025? Table of Contents What is digital content? More Focus on Personalization .I

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hubspot Marketing

JUNE 10, 2025

According to HubSpot’s 2025 Global Social Media Trends report , Instagram, Facebook, and YouTube are the top platforms for both engagement and lead quality, and every one of them is powered by visuals. Canva If I’m building something from scratch or need a quick resize, Canva is the first place I go.

Real Estate 103

Real Estate Place Branding Management 103

Buffer Marketing

FEBRUARY 6, 2025

For the other technical aspects, follow this checklist: 💡 Learn more : TikTok Algorithm Guide 2025 2. For instance, YNAB created a video about sticking to a no buy year in 2025 that can only be relevant during the end of 2024. TikTok SEO TikTok has started to function more and more like a search engine.

SEO 111

SEO Real Estate User-Generated Promotion 111

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose.

User-Generated 102

User-Generated Education Analytics Thought Leadership 102

Hubspot Marketing

JUNE 10, 2025

Table of Contents State of Inclusive Marketing in 2025 Goals, Benefits, & Impact of Inclusive Marketing How Companies Are Practicing Inclusive Marketing Challenges and Barriers of Inclusive Marketing Inclusive Marketing Best Practices [Expert Tips] The Future of Inclusive Marketing What inspired me to conduct this research?

Fashion 97

Fashion Marketing Marketers Advertisers 97

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. Sprout Social is incredibly user-friendly and provides a seamless way to manage all my social media accounts in one place. Access the full G2 rankings here.

Influencer Marketing 124

Influencer Marketing Place Analytics Advertisers 124

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported. Processing.

CRM 105

CRM User-Generated Management Communications 105

Hootsuite

NOVEMBER 7, 2024

A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. It’s one of the few places where customers can directly reach out and ask for what they want. On that note: Give your customers what they want.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Buffer Marketing

MAY 5, 2025

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.    Facebook ad specs FAQ What’s the best size for Facebook ads in 2025? 💡 New to advertising on Facebook?

Advertisers 97

Advertisers Advertising Analytics Product 97

DirectMail2.0

DECEMBER 4, 2024

“It’s been a very accomplished year for us, and we have even more to look forward to in 2025 as we merge the gap between AI and direct mail to maximize mail performance and response to ensure marketers immediately see results.” ai is currently scheduled for a Q1 beta release in early 2025. The long-awaited DM20.ai

Direct Mail 98

Direct Mail Advertisers Advertising Place 98

Martech

JANUARY 8, 2025

Use all-in-one platforms, like HubSpot for example, to keep everything CRM, proposals, e-signatures and onboarding in one place. The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech. Your prospects probably feel the same frustration and its slowing everything down. Processing.

CRM 126

CRM Customer Acquisition Analytics Communications 126

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 81

Gen Z Social Media Marketing Transform Marketing 81

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Picture this: one place to view and reply to all comments and private messages across multiple social profiles, plus everything else you need to do on your social media channels in the same app.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Martech

MARCH 25, 2025

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. Brinker and MarTech Editorial Director Mike Pastore unveiled the survey today at the first session of The MarTech Conference 2025.

Marketing Plan 85

Marketing Plan Management Place Marketing 85

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Instagram’s native insights Instagram’s built-in analytics tool is the first place to start. If you'd like to explore other tools, check out our article on the 7 Best Free Hashtag Generators in 2025. The right tools make all the difference.

User-Generated 106

User-Generated Analytics Fashion Management 106

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. By keeping support content accessible in one place, youll reduce friction, lower support volume, and deliver a smoother self-service experience right when and where users need it. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

Health 104

Health User-Generated Management CRM 104

Martech

DECEMBER 18, 2024

An understanding of themselves and their place in the world (57%). The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. In an uncertain world, consumers are looking for objective (or at least, communal) benchmarks for their actions and opinions.

Price 111

Price Shoppers Place Product 111

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. All of this points to Instagram being a great place for UK businesses to build brand awareness, drive engagement and connect with their target audience through visual content. But be cautious when jumping on trends.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87