illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hootsuite

MAY 28, 2025

If you want to create a campaign that focuses on a single platform, these native tools can be a good place to start. You can track all influencer communication and campaigns in one place. Impact.com Source: Impact.com Impact.com is allows brands to manage influencers and affiliates in one place. Weve got you!

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement.

Gen Z 119

Gen Z Affiliate Marketing Fashion Price 119

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 122

Retail Advertisers Advertising Price 122

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 117

Gen Z User-Generated Social Media Marketing Inbound Marketing 117

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. Social media platforms are portals to deep, meaningful engagement with customers.

Gen Z 121

Gen Z Whitepaper Social Media Marketing Millennials 121

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Martech

JANUARY 3, 2025

The transition that was taking place at HubSpot (and indeed Salesforce) that Brinker and I discussed was the emergence of a platform model. Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS?

Transform 125

Transform Place Customer Management 125

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies. In 2025 and beyond, cookies are still set to disappear – even from Chrome. It’s just a matter of time.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? So, let’s dive into the events you’ll want on your calendar for 2025. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. Sales Hub users will no longer have access to scoring.

CRM 111

CRM Health Transform Management 111

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. Australian Android users spend 38 hours and 51 minutes per month on TikTok, according to We Are Socials Digital 2025 report.

Influencer Marketing 92

Influencer Marketing Marketing Marketers User-Generated 92

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. 1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place. Scroll to the end of this post for tips on how to do that or build one from scratch.

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

illumin

JUNE 6, 2025

Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. More broadly, 58% of U.S.

Gen Z 81

Gen Z Branding Millennials Advertising 81

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? What will digital content look like in 2025? So, what will it look like in 2025? Table of Contents What is digital content? More Focus on Personalization .I

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). And then, over time, things will fall into place accordingly.”

Gen Z 115

Gen Z Analytics Fashion Management 115

Sprout Social

FEBRUARY 20, 2025

Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. Sprout Social is incredibly user-friendly and provides a seamless way to manage all my social media accounts in one place. Access the full G2 rankings here.

Influencer Marketing 129

Influencer Marketing Analytics Place Advertising 129

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. If you need to direct people to multiple places, use a simple link-in-bio tool like Start Page. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose.

User-Generated 105

User-Generated Education Analytics Thought Leadership 105

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported. Processing.

CRM 109

CRM User-Generated Management Communications 109

Buffer Marketing

FEBRUARY 6, 2025

For the other technical aspects, follow this checklist: 💡 Learn more : TikTok Algorithm Guide 2025 2. For instance, YNAB created a video about sticking to a no buy year in 2025 that can only be relevant during the end of 2024. TikTok SEO TikTok has started to function more and more like a search engine.

SEO 112

SEO Real Estate User-Generated Promotion 112

Buffer Marketing

MAY 5, 2025

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.    Facebook ad specs FAQ What’s the best size for Facebook ads in 2025? 💡 New to advertising on Facebook?

Advertising 101

Advertising Advertisers Analytics Product 101

Martech

JANUARY 8, 2025

Use all-in-one platforms, like HubSpot for example, to keep everything CRM, proposals, e-signatures and onboarding in one place. The post 5 ways to crush sales bottlenecks and accelerate deals in 2025 appeared first on MarTech. Your prospects probably feel the same frustration and its slowing everything down. Processing.

CRM 129

CRM Customer Acquisition Analytics Communications 129

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 85

Gen Z Social Media Marketing Transform Marketing 85

Martech

MAY 21, 2025

With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to get things done their way. Let’s take a look at the April 2025 HubSpot updates we believe will drive the biggest results for your team.

CRM 79

CRM Management User-Generated Health 79

Hootsuite

NOVEMBER 7, 2024

A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place. It’s one of the few places where customers can directly reach out and ask for what they want. On that note: Give your customers what they want.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Sprout Social

MARCH 26, 2025

While many of consumers see a place for it, theres a strong minority (32%) who think its cringey. All of this points to Instagram being a great place for UK businesses to build brand awareness, drive engagement and connect with their target audience through visual content. But be cautious when jumping on trends.

Entertainment 92

Entertainment Gen Z Millennials User-Generated 92

Martech

MARCH 25, 2025

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com. Brinker and MarTech Editorial Director Mike Pastore unveiled the survey today at the first session of The MarTech Conference 2025.

Marketing Plan 88

Marketing Plan Management Place Marketing 88

DirectMail2.0

DECEMBER 4, 2024

“It’s been a very accomplished year for us, and we have even more to look forward to in 2025 as we merge the gap between AI and direct mail to maximize mail performance and response to ensure marketers immediately see results.” ai is currently scheduled for a Q1 beta release in early 2025. The long-awaited DM20.ai

Direct Mail 98

Direct Mail Advertising Advertisers Place 98

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. By keeping support content accessible in one place, youll reduce friction, lower support volume, and deliver a smoother self-service experience right when and where users need it. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

Health 107

Health User-Generated Management CRM 107

Martech

DECEMBER 18, 2024

An understanding of themselves and their place in the world (57%). The post Thrift, norming and price paranoia will be consumer trends in 2025 appeared first on MarTech. In an uncertain world, consumers are looking for objective (or at least, communal) benchmarks for their actions and opinions.

Price 115

Price Shoppers Place Product 115

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Social media marketing ia marketing is about building relationships with your audience in the places they already spend their time online.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media Marketing 78

Social Media Marketing User-Generated Branding Management 78

Sprout Social

APRIL 28, 2025

Reddit is a popular place for real information. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? In 2025, Reddit announced that its considering paywalls for specific subreddits. The other way is through search engines.

Branding 84

Branding Gen Z Pharmaceutical Health 84

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Picture this: one place to view and reply to all comments and private messages across multiple social profiles, plus everything else you need to do on your social media channels in the same app.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101