Lusha

JULY 23, 2025

If you’re already planning your prospecting technology stack for 2026, this guide covers the essential tool categories, key selection criteria, and how different solutions can work together to improve your team’s effectiveness. Ready to build your 2026 prospecting stack?

CRM 52

CRM Analytics Management Product 52

The CMO Survey

APRIL 1, 2025

Looking ahead to 2026, marketing leaders forecast stronger budget growth: 8.9% Despite slower growth rates, marketing budgets now represent 9.4% of revenues and 11.4% of overall company budgetsincreases from 7.7% in 2024, respectively. This paradox suggests even slower growth in overall company revenues and budgets. within 12 months and 18.4%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

Transform 114

Transform User-Generated B2C Management 114

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Transform 118

Transform Energy PR Customer loyalty 118

Martech

JANUARY 16, 2025

This year it will be 14%; by 2026, its estimated to become over 17%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%.

Transform 130

Transform User-Generated CMO Marketing 130

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 117

Transform User-Generated Analytics Social Media Marketing 117

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Transform 140

Transform Branding CMO Education 140

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II.

Customer 126

Customer Direct Mail Transform Health 126

Litmus

JULY 31, 2024

Overall email volume up 13% since 2020, expected to grow another 13% by 2026. The roller coaster of the past few years has grown our dependence on email in more ways than we could have ever imagined.

Logistics 110

Logistics Customer Journey Copywriting User-Generated 110

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 78

Transform B2C Price Advertisers 78

Martech

APRIL 29, 2025

Dig deeper: ChatGPT with ads: Free-user monetization coming in 2026? Its trying to understand how people are reviewing this, how people are talking about this, what the pros and cons are, says Fry. Suppose you say you prefer only buying black clothes from a specific retailer.

Retail 93

Retail Fashion Price Advertisers 93

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.” And the markets are responding as markets do to such news unkindly.

Food 109

Food Analytics Customer Management 109

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 120

Retail Advertisers Advertising Price 120

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders. This spending is expected to reach an estimated 69 billion U.S.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Search Engine Land

JULY 29, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

User-Generated 131

User-Generated Transform SEO Law 131

Martech

JULY 15, 2025

Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026. Small and mid-tier brands are some of the biggest users, hoping they can get quality videos without paying for large creative teams or extensive production.

Transform 52

Transform User-Generated Advertisers Advertising 52

Chief Martec

JANUARY 16, 2025

Any guesses as to what tech stacks will look like by January 2026? Anyway, I have barely scratched the surface of the wealth of data-validated insights about tech stacks in the Zylo report. I would highly recommend picking up a copy. It’s going to be a fascinating year ahead.

Finance 76

Finance Price Management Marketing 76

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Email Marketing 55

Email Marketing Retail Marketing Marketers 55

verse.ai

JANUARY 28, 2025

If the FCC complies with the court’s interpretation, we could see a revised version of these rules potentially as early as January 2026. The FCC may initiate a new rulemaking process to modify and reintroduce similar restrictions, including public comment and a new effective date.

Telemarketing 59

Telemarketing Law Communications Education 59

The Drum

JUNE 19, 2025

As EVP of Sports at Telemundo, part of NBCUniversal, he’s not just covering the 2026 World Cup. If you want to reach the $3.4tn Hispanic market in the US – a younger, faster-growing audience mad about football (the real kind) – Joaquín Duró is your man. He’s rebuilding the playbook for how sport is produced, distributed and monetized. “We

Product 80

Product Marketing Marketers 80

Welcome Software

MAY 15, 2025

By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. Leaving it all behind, putting your savings into a sailboat and shipping you and your family off to a desert island? Nice idea, but not too practical.

Food 52

Food Marketing Marketers Shipping 52

Sprout Social

MAY 14, 2025

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. While 33% feel concerned, 33% arent concerned and 33% feel neutral or declined to share their sentiments.

Gen Z 65

Gen Z Millennials User-Generated Entertainment 65

Lusha

JULY 24, 2025

More on this topic: Top sales prospecting tools for 2026: How to choose the right stack Intent signals vs. cold lists: which prospecting wins more deals AI for Sales Prospecting FAQ Q: What is AI sales prospecting and how is it different from traditional prospecting?

CRM 52

CRM User-Generated Marketers Marketing 52

The Drum

JUNE 17, 2025

Alphabet (Google’s parent company), Amazon and Meta are on track to capture nearly 55% of global advertising spend outside China this year, according to Warc’s latest Q2 2025 Global Ad Spend Forecast. The three companies are expected to collectively generate $524.4bn in ad revenue this year, with that share set to rise to 56.2%

Advertisers 60

Advertisers Advertising Marketers Marketing 60

The Drum

JUNE 5, 2025

When UK regulators confirmed an expanded set of HFSS media and promotional restrictions for January 2026 – affecting products that are high in fat, salt, and sugar – the collective response from marketing departments was predictable: panic, followed by a frantic race to reformulate.

Branding 52

Branding Manufacturing Food Promotion 52

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

JUNE 16, 2025

SocialDay This year’s 3-day SocialDay event in London happened in May, but there’s already a waitlist in place for next year’s event in May 2026. BrightonSEO hosts two UK events each year, and will also be happening on 30 April to 1 May 2026. We’ve listed these events in chronological order.

Social Media Marketing 58

Social Media Marketing Marketing Marketers Affiliate Marketing 58

Martech

DECEMBER 17, 2024

By the end of 2026, however, many B2B GTM teams will be in their strongest position ever. This means that a top-notch marketing effort is probably the most cost-effective function in many B2B businesses, particularly on a rolling three-year basis. The first half of 2025 is likely to be very tough.

Marketing 103

Marketing Marketers Analytics Marketing Strategy 103

Litmus

JUNE 17, 2025

Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. That means you need to do everything you can to strengthen connections with subscribers and boost engagement rates to support deliverability. “ We need to talk about personalization.

Branding 87

Branding CRM Email Marketing Analytics 87

Martech

JANUARY 27, 2025

Its already a reality today that will become even more pervasive by early 2026. While this extends beyond GTM, it will be particularly visible there, revealing the networked causes and effects driving or hindering your business momentum. This is the power of genAI, analytical AI and causal AI working together.

Non-Profit 106

Non-Profit CMO Analytics Market Research 106

The Drum

JUNE 9, 2025

The company announced plans to separate into two publicly traded entities by mid-2026, one focused on streaming and studios, the other on its global TV networks. It’s a clear sign of how to stay competitive in a fragmented, post-cable era. Warner Bros. Discovery (WBD) is breaking itself in two.

Branding 69

Branding Advertisers Advertising 69

Set Up

APRIL 29, 2025

The Future of Financial Marketing When asked what trends she believes will carry into 2026, the answer was clear: AI isnt even a trend. Here is some advice they have about proving marketings value: 5 Ways to Prove Marketings Value to the C-Suite. It's here to stay."

Finance 59

Finance Transform Management Branding 59

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers 78

Advertisers Advertising Management Branding 78

Hubspot Marketing

JUNE 17, 2025

Marketing budgets are expected to hold steady or experience “ anemic growth ” through 2025 (and 2026, I’d wager). Recent reports show businesses have maintained spending even amid economic changes — though recent U.S. domestic tariffs could push a downward shift in GDP and spending. That said, every department is not created equal.

Branding 91

Branding Price CRM Marketing 91

SocialPilot

JUNE 19, 2025

According to McKinsey, live commerce could account for 10–20% of all e-commerce by 2026. Shoppable Livestreams Shoppable livestreams combine real-time engagement with instant purchasing, creating a seamless path from product discovery to checkout. It’s already driving massive results in beauty, fashion, and electronics.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59