Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands.

Transform

Lusha

JULY 23, 2025

If you’re already planning your prospecting technology stack for 2026, this guide covers the essential tool categories, key selection criteria, and how different solutions can work together to improve your team’s effectiveness. Ready to build your 2026 prospecting stack?

CRM

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

Transform

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS.

Customer

Martech

APRIL 29, 2025

The shopping features will guide users to find the right product for their queries or questions. ChatGPT will offer recommendations for products, show product images and product reviews that it thinks you might be interested in. Plus, ChatGPT will link directly to web pages where users can buy the products.

Retail

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Research has shown that AI utilization can improve both internal productivity and customer satisfaction. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Transform

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

Transform

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. Last week, I spoke to Gabrielle Tao, Salesforce’s senior vice president of product management. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.”

Food

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. It helps businesses identify and reach potential clients who need their products or services. In a report , 89% of business decision-makers mentioned they would look into the product offerings and services if the ads were personalized.

Advertisers

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. It helps businesses identify and reach potential clients who need their products or services. In a report , 89% of business decision-makers mentioned they would look into the product offerings and services if the ads were personalized.

Advertisers

The Drum

JUNE 19, 2025

He’s reinventing what TV even means, blending streaming, social and linear into a single production workflow designed to grow audiences, increase efficiency and unlock fresh revenue. As EVP of Sports at Telemundo, part of NBCUniversal, he’s not just covering the 2026 World Cup. Gordon Young caught up with him at Cannes Lions.

Product

Martech

JULY 15, 2025

Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026. Small and mid-tier brands are some of the biggest users, hoping they can get quality videos without paying for large creative teams or extensive production.

Transform

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

User-Generated

Set Up

AUGUST 5, 2025

Check out her interview with us below: Q1 | What are the three most important marketing trends that will carry on to 2026? For us, AI will eventually enable 24/7 service, faster responses, and better product discovery—all things that help our customers. AI can make marketing more authentic if it’s used intentionally.

Retail

Sprout Social

MAY 14, 2025

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands.

Gen Z

Welcome Software

MAY 15, 2025

By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. Pro tip: Treat content modeling like product design - it’s foundational. Nice idea, but not too practical.

Food

verse.ai

JANUARY 28, 2025

This most often happens on comparison shopping websites, where consumers fill out one form to learn more about a product or service, and from there, are contacted by a large number of companies about their offers. However, any revised ruling by the FCC will likely still face legal challenges, which could delay or block implementation.

Telemarketing

Litmus

JUNE 17, 2025

Instead, true email personalization tailors the entire email content, including images, product recommendations, time of send, and offers, based on a recipient’s preferences, behaviors, and characteristics. Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026.

Branding

Lusha

JULY 24, 2025

More on this topic: Top sales prospecting tools for 2026: How to choose the right stack Intent signals vs. cold lists: which prospecting wins more deals AI for Sales Prospecting FAQ Q: What is AI sales prospecting and how is it different from traditional prospecting?

User-Generated

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S. Read on to find out.

Branding

The Drum

JUNE 5, 2025

When UK regulators confirmed an expanded set of HFSS media and promotional restrictions for January 2026 – affecting products that are high in fat, salt, and sugar – the collective response from marketing departments was predictable: panic, followed by a frantic race to reformulate.

Branding

SocialPilot

JUNE 19, 2025

Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots. No matter your goal – educate, entertain, or convert, there’s a content format here to match.

Thought Leadership

Set Up

APRIL 29, 2025

Kelly sees AI as a powerful first step or draft, not a finished product. "AI Nothing's a finished product. The Future of Financial Marketing When asked what trends she believes will carry into 2026, the answer was clear: AI isnt even a trend. AI is something that my designers are starting to dabble with. It's here to stay."

Finance

Exposure Ninja

MAY 2, 2025

AI search is changing how people find and choose brands, products, and services. Download my free copy Why GEO Matters in 2025 and Beyond Gartner recently predicted that search engine volume could drop by 25% by 2026. What products or services does [your company] offer? What are the pros and cons of [your product or service]?

PR

Set Up

JUNE 16, 2025

This clear alignment with the customer’s needs helped drive both credibility and demand for the product. Healthcare marketing, particularly for surgical products, is unique because of the blend of science, compliance, and storytelling required to reach a highly-educated audience. Several trends are already shaping the way forward.

Health

SmartBrief - Marketing

NOVEMBER 26, 2024

trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. In the US, Hispanic, African American and Asian American consumers lead the multicultural market with buying power expected to reach $7 trillion by 2025. Forbes ) Digital engagement.

Non-Profit

Set Up

MAY 20, 2025

They want brands that understand them, speak with empathy, and prove their products work. MONPURE exists not just to sell products, but to redefine what haircare means. Not just product development, but trend analysis, customer feedback, and cultural shifts. Brands like MONPURE are ahead of the curve. And theyre not alone.

Gen Z

The Drum

AUGUST 5, 2025

This is when the industry’s agreement on advertising Less Healthy Food (LHF) products is implemented. Read more here

Food

Exposure Ninja

JULY 18, 2025

Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026. Blog posts, landing pages, and product pages designed around known keyword demand are still core to organic growth. This would include detailed guides, FAQs, service or product pages, and case studies related to your niche.

SEO

Animalz blog

MARCH 20, 2025

“Content is the product. ” (00:18:00) Ines explains how creators excel at treating content as a product itself something B2B marketers can learn from. She advises content creators to establish clear boundaries between human thinking and AI-supported production. So that’s one big piece of our info products.

B2C

Businesses Grow

MAY 19, 2025

One jaw-dropping reality is how children as young as six or seven are becoming TikTok influencers as they swarm Sephora stores to try skin care products. I hope you will join me at the next Uprising event, which will be April 21-24, 2026. Mara’s message was clear: authenticity is not a style. It’s a strategy.

Gen Z

The Drum

JULY 21, 2025

As the warm weather continues this summer, Häagen-Dazs has unveiled its latest campaign to promote its products… kind of. The project marks the beginning of a creative journey that will build towards a global brand campaign in Spring 2026. New work for the brand comes from ad agency BBH London, which won the account in January of 2024.

Product

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. And now, here are the latest products, platforms and additions: Twilio is using OpenAI’s GPT-4 to augment its customer data platform. That puts the US in seventh place in that category. Get MarTech! In your inbox.

Product

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Nielsen ) 59 : Percentage of soccer fans worldwide who will buy a sponsor’s product over a rival’s equivalent versus 45% of the general population. This is why the marketers are out in force.

Health

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2026 $7.41 important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1%

eCommerce