Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertisers 127

Hubspot Marketing

MAY 2, 2023

How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. Moolah-la: the creator economy is expected to reach $500 billion by 2027.

Real Estate 130

Real Estate User-Generated Fashion Food 130

SmartBrief - Marketing

JANUARY 23, 2024

With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertisers Advertising 105

Hubspot Marketing

FEBRUARY 5, 2024

As they succeeded, their customers became their brand evangelists. Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand. A few years ago, Curve partnered with wearable smart technology brands like Twinn , Tap 2, and Tapster. That’s what Wise did.

Marketing 129

Marketing Marketers User-Generated Social Media Marketing 129

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 Facebook has the largest share in the social media advertising market with 16%. billion and $9.7 billion, respectively.

Gen Z 116

Gen Z User-Generated Millennials Advertisers 116

Marketing Insider Group

NOVEMBER 27, 2023

To understand where your brand stands, run experiments across different platforms. Measure engagement rates, follower growth, and conversion rates to see which platform is the most effective for your brand. This will help you decide where to focus your social media marketing efforts.

User-Generated 126

User-Generated Marketing Marketers SEO 126

Digital Marketer

NOVEMBER 26, 2022

billion people used social media in 2021, which is expected to rise to nearly six billion by 2027. You can also put up captivating infographics that exhibit distinctive ways of establishing the relevance of your business and brand. Leverage Influencer Marketing. And an active one at that. Image by Statista.

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketing 85

Neil Patel

NOVEMBER 9, 2021

In fact, the livestreaming market is set to reach $247 billion by 2027. Livestreaming is a great way to promote your brand and increase exposure. By introducing your product or brand to new audiences, you can expand your reach and grow your sales. Similarly, 82 percent prefer live brand videos to social posts.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. Brands are tapping into storytelling, dynamic videos, and eye-catching graphics to inform and entertain. Start by choosing the platforms that align with your target audience and brand voice.

Transform 119

Transform Social Media Marketing Food Entertainment 119

SmartBrief - Marketing

AUGUST 1, 2023

In-game ads Since video games are the primary social venue for a lot of people, one main marketing technique uses similar strategies to those companies employ when advertising in out-of-home locations like billboards and stadiums. Last year, the Snapchat AR game was looking to attract the interest of marketers.)

Customer 52

Customer Millennials Transform Gen Z 52

Buffer Marketing

JANUARY 3, 2024

What would it be like if your prospective buyers could meet your brand? What would your business talk about, which jokes would your brand share, and what questions would your company ask? Your company’s LinkedIn page is exactly the place where your target audience gets to know your brand — digitally.

User-Generated 52

User-Generated Analytics Non-Profit Thought Leadership 52