Vertical Response

OCTOBER 13, 2024

Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. Key trends in AI-powered personalization include advanced segmentation, dynamic content generation, and predictive analytics.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Hubspot Marketing

APRIL 29, 2025

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. If you keep your Salesforce databases updated, you have tons of data at your disposal for conversational AI tools and predictive analytics to anticipate your customers needs. The potential is clear, as is the utility.

Price 122

Price CMO Marketers Marketing 122

Hootsuite

APRIL 9, 2025

billion people worldwide use social media Experts predict over six billion people will be using social media by 2028 (so get your baby a good screenname now). Save a billion hours of tracking analytics manually on each platform with everything you need in Hootsuite Analytics. TikTok dominates social commerce , converting 43.8%

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Sprout Social

MAY 29, 2025

Visible logos on ads can drive 5x ROI on Facebook Research from Meta and Analytic Partners reveals that making your logo visible, especially within the first two seconds of an ad, can result in 5X higher ROI on Facebook. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.

Gen Z 84

Gen Z Social Media Marketing Transform Marketers 84

Exposure Ninja

DECEMBER 11, 2024

The Future of Search Gartner (the tech research and consultancy company) have predicted that traditional SEO traffic could drop by up to 50% by 2028. Ask ChatGPT what it knows about your brand. It’s about your entire online presence. That’s massive.

SEO 52

SEO Branding Analytics Digital Marketing 52

Exposure Ninja

JULY 18, 2025

Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. Monitor performance using tools like Google Analytics 4 and Semrush to track traffic, rankings, and conversions. AI Search is impacting the future of traditional search engines. This approach remains highly effective.

SEO 52

SEO User-Generated CRM Branding 52

Sprout Social

JANUARY 24, 2025

In 2023, over five billion people were using social media worldwide, projected to increase to over six billion by 2028. Start your free Sprout trial Automated reports Take the manual effort of data aggregation and reporting with automated reports in My Reports, part of Sprouts Premium Analytics.

Social Media Marketing 107

Social Media Marketing Food Management Branding 107

Martech

JULY 18, 2025

Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028. Use X’s built-in analytics or a third-party tool to evaluate performance over time. Estimated daily active users: 200-250 million. Total users worldwide: 415.3 Keep an eye on your competitors, too.

Gen Z 71

Gen Z Millennials Marketers Marketing 71

Duct Tape Marketing

NOVEMBER 13, 2024

It's very good at doing research, it's very good at analyzing, let's say your Google Analytics data. Everyone, John Jans is writing a fiction book coming out in 2028. A lot of people look at that and go, oh, good, we had more hits or whatever. And to be able to say, no, tell me what we need to do differently. Okay, we'll say.

Price 78

Price Transform User-Generated Entertainment 78

Search Engine Roundtable

JULY 1, 2025

This includes the largest direct corporate purchase for fusion energy, and a new investment to help CFS prove out their promising technolog , Sundar Pichai on X Search Engine Land Stories: Google Ads rolls out built-in video analytics Google June 2025 core update rolling out now Google’s token auction: When LLMs write the ads in real time Google releases (..)

Law 60

Law Energy SEO Fashion 60

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

Advertising 114

Advertising Advertisers Food Retail 114

Sprout Social

NOVEMBER 15, 2023

The post What to expect from social media management in 2028 appeared first on Sprout Social. For more perspective into how consumers’ social media behaviors and expectations are evolving, download The Sprout Social Index™ today.

Management 129

Management Transform User-Generated CRM 129

Rock Content

JANUARY 26, 2024

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” How will AI search change the game?

SEO 111

SEO Analytics Branding Marketers 111

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Customer 119

Customer B2C Transform Retail 119

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Predictive Analytics Part of being a successful marketer is being proactive and anticipating trends. Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. billion in 2021.

Food 143

Food Marketers Marketing CRM 143

Backlinko

MARCH 11, 2024

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

Customer Journey 120

Customer Journey Marketing Automation Platform Marketers Marketing 120

Martech

FEBRUARY 15, 2022

An early example of DXP evolution comes from web content management (WCM) vendors, creating complex suites that combine features of WCM, digital asset management (DAM), portal, personalization, analytics, and more. Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Billion in 2020 and projected to reach USD 43.43

Outbound Marketing 103

Outbound Marketing CMO Management Customer 103

Martech

JANUARY 25, 2022

Analytical CRM. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP). Zoho Analytics is a good example of an analytical CRM. billion by 2028, according to Grand View Research, Inc.

CRM 98

CRM Finance Marketers Marketing 98

Sprout Social

MAY 18, 2023

We used our article, about what your social team will look like in 2028, to generate each of these posts. By using tools in Sprout’s Analytics suite , you can quickly access these metrics in real time. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

Copywriting 144

Copywriting Transform Thought Leadership Customer Journey 144

Spiralytics

DECEMBER 15, 2024

Modash ) 62% of brands rely on advanced analytics tools to identify influencers, prioritizing those with strong engagement rates and well-matched audience demographics. Meltwater ) Ad spending is projected to grow at a 4.59% annual rate (CAGR 2024-2028), reaching US$642.6m Meanwhile, 46.6% in 2024 compared to 2023. Meltwater ) With 20.9

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. trillion this year and $1.5

eCommerce 108

eCommerce PR User-Generated Marketers 108

Digital Marketer

MAY 25, 2023

by 2026 , expanding at a CAGR of 26.10% within 2023-2028. email, chat, and phone), analytics and reporting capabilities, and more. Has a built-in data analytics engine. It provides a customizable front-end portal, integration with apps like Google Analytics and Salesforce, and live chat features.

Customer 74

Customer User-Generated eCommerce Education 74

SocialPilot

JANUARY 31, 2024

billion by 2028. One-stop destination to manage all your sales, services, marketing, and analytics that is capable of fostering stronger customer relations and growth for businesses. As per the data from Stastica, the SaaS market will reach $374.50 Influencer marketing was estimated to be worth $21.1 billion in 2024.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketers 119

Unbounce

MARCH 12, 2024

trillion USD (yes, trillion with a “T”) by 2028. Understanding your audience by gathering demographic data from tools like Google Analytics and Facebook Insights. Make a list of essential features you need, like subscription management, email marketing integration, or built-in analytics, and choose a platform that ticks all the boxes.

Product 59

Product eCommerce eBook Shipping 59

SmartBrief - Marketing

MAY 3, 2024

From an OAAA member poll: “[O]ver 50% of you now use AI in some way, shape or form – enhancing sales tactics, fueling creativity or tapping into advanced business analytics.” Scott-Dawkins forecasts digital will surpass TV into 2025 and the rest of the industry by 2028. This figure really blows my mind.

Advertising 114

Advertising Advertisers Market Segmentation Analytics 114

Spiralytics

DECEMBER 15, 2024

Modash ) 62% of brands rely on advanced analytics tools to identify influencers, prioritizing those with strong engagement rates and well-matched audience demographics. Meltwater ) Ad spending is projected to grow at a 4.59% annual rate (CAGR 2024-2028), reaching US$642.6m Meanwhile, 46.6% in 2024 compared to 2023. Meltwater ) With 20.9

Entertainment 52

Entertainment Advertisers Advertising Shoppers 52