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AI-powered martech news and releases: July 18

Martech

Reality bites the dust: Some 80% say that by 2030 (six years from now!) They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications. It offers features such as predictive analytics, automated ad creation, and real-time optimization of ad placements.

Shoppers 117
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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. If you keep your Salesforce databases updated, you have tons of data at your disposal for conversational AI tools and predictive analytics to anticipate your customers needs. Its an agent you put into the world to do things.

Price 123
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Why the Age of Influencer Marketing is Just Beginning

Businesses Grow

Creator-led advertising revenue (brand deals, sponsorships, and platform ads) is expected to grow 20% this year and more than double by 2030. Meanwhile, the broader ad market is weakening. WPP cut its global ad growth forecast for 2025 from 7.7% to 6%, and 54% of marketers plan to reduce traditional ad spending in 2025.

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AI in health care marketing

SmartBrief - Marketing

billion by 2030, growing at a CAGR of 37.5%. Advanced predictive analytics: Enable marketers to anticipate their prospects’ needs more effectively, resulting in campaigns with higher accuracy rates. Campaign deployment and scheduling Real-time performance analytics and reporting.

Health 52
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Data Visualization: Tips and Examples to Inspire You

Hubspot Marketing

Each chart depicts the actual labor supply growth in that country from 2010 to 2023 and then the projected growth from 2023 to 2030. With built-in analytics features and support for a wide range of data connectors, Tableau Desktop simplifies the process of exploring and sharing your data.

Transform 102
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI.

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10 AI Tools to Transform Your Marketing Strategy

Jeff Bullas

trillion to the global economy by 2030. Receptiviti Receptiviti is an AI-powered customer analytics platform that helps businesses understand customer sentiment, personality, and behavior. This technology can be used to develop new products and services, improve existing ones, and create entirely new industries.

Transform 340