AWeber

JUNE 29, 2023

Have you ever written content for your blog and thought “ this is the best content I’ve ever written? ” You publish it, promote it on social media and send an email to your audience. The answer is pretty simple, your post was never optimized for organic search. How can this be? You’re not alone.

SEO 91

SEO Email Marketing Analytics Promotion 91

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. Before you build your lead generation website, consider what your goal for it is.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Table of Contents What is keyword research?

SEO 102

SEO Inbound Marketing Transform Analytics 102

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 102

Thought Leadership Inbound Marketing Promotion User-Generated 102

Hootsuite

JANUARY 18, 2024

Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. More than 4.95 billion people are social media users.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Buffer Marketing

APRIL 11, 2024

If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.    Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well. 

Energy 104

Energy Marketing Marketers Direct Mail 104

AWeber

JUNE 21, 2022

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? Instead, let email automation do its job: Share your newest content with your fans via email and stop letting social media algorithms decide your fate. No problem!

Promotion 126

Promotion Product Advertising Advertisers 126

Buffer Marketing

SEPTEMBER 11, 2023

The Alternative: Buffer While Twitter's integration is no longer active, there's no need to fret. Here's a step-by-step guide to using Buffer with Zapier: 1) Join both platforms : Begin by signing up for both Zapier and Buffer. Make sure to connect your Twitter account to Buffer once you’re signed up.

Transform 87

Transform Price Management 87

Search Engine Land

APRIL 1, 2024

Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves to be top of Google. Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done. For this, you’ll need data, industry context and a methodical approach. So why isn’t it?

Energy 122

Energy SEO Education Place 122

Hubspot Marketing

FEBRUARY 22, 2023

In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. Landing Page : This is where your lead magnet captures information provided by the visitor. Taking your time to create something truly useful to your audience is key.

eBook 145

eBook Finance User-Generated Transform 145

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. If you want to create good looking emails that sell, you need conversion-centered design. It’s not a trick; it’s CCD.

Price 97

Price Promotion Product Email Marketing 97

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site. The more traffic to your site, the higher the chances for sales.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

AWeber

DECEMBER 19, 2023

Section of a newsletter Memorable banner Primary story and images Promotion your reader’s won’t miss Recent content Requesting questions and ideas How to design a newsletter By breaking your newsletter into sections, designing a newsletters can be as easy as assembling each section in the right order. It looks plain.

Promotion 101

Promotion Branding Product Place 101

Hubspot Marketing

OCTOBER 12, 2023

Is it a blogging platform? You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs. I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. All of the above.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

AWeber

FEBRUARY 28, 2023

Your sign up form is one of the most important things to consider when planning your email strategy. After all, it’s one of the key steps to growing your email list and generating more leads. This means that your subscribers are opting in to your list because they want to hear from you.

Food 95

Food Customer Email Marketing Place 95

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You’re publishing new content consistently. You have a thorough content promotion strategy. You have a leak in your SEO strategy. You spend hours researching keywords.

SEO 145

SEO Customer Journey Promotion User-Generated 145

AWeber

MARCH 14, 2023

billion monthly active users and over a billion hours of content watched every day, YouTube is a massive platform that offers endless opportunities to grow your brand and connect with your audience. But did you know that you can use YouTube to grow your email marketing list? With over 2.6

Real Estate 105

Real Estate eBook Email Marketing Communications 105

Search Engine Land

JULY 20, 2023

This is especially true for those looking to hire qualified SEO help for their blogs, websites and campaigns. So how do you know if the SEO consultant you are hiring is competent, ethical and has your interests at heart in their approach? It helps to see the warning signs. You plan to provide me with a content strategy?

SEO 75

SEO Energy Analytics Education 75

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 88

Email Marketing Marketing Marketers Customer Acquisition 88

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

AWeber

MARCH 9, 2023

Newsletters are a great way to build connection with your audience and put your business on the path towards growth. Why, because one of the easiest ways to make revenue is through your existing customers. In fact, your current customers are 4X more likely to buy from you than new customers. But don’t worry!

Email Marketing 100

Email Marketing Promotion Food Management 100

Marketing Insider Group

AUGUST 21, 2023

GA4 (Google Analytics 4) isn’t just any old update. The more you know about who your users are, what they want, and how they interact with your website or app, the better you can tailor your marketing efforts to meet their needs. In this blog post, we’re diving right into the new GA4 features.

Digital Marketing 87

Digital Marketing Management Marketing Strategy Analytics 87

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? You need to know it all. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. It deals with collecting insights that help your business stay ahead, adapt and grow.

Market Trends 95

Market Trends Market Segmentation New Technology Price 95

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape.

Customer Journey 92

Customer Journey Advertising Advertisers Product 92

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. At the end of this article, we’ll give you a chance to provide your own input. It’s the most important place to use a keyphrase on your more authoritative page. Some are common.

PR 123

PR SEO Place Promotion 123

Hubspot Marketing

APRIL 21, 2023

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. That’s why you need inspiration from A/B testing examples. While the same tests may not get you the same results, they can help you run creative tests of your own.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

SocialPilot

DECEMBER 6, 2023

That, my friends, is the essence of building your personal brand. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1. Essential Personal Branding Tips: How to Establish and Strengthen Your Brand 1. Identify Your Unique Selling Points What makes you the salesperson to remember?

Branding 86

Branding Promotion Analytics Place 86

Marketing Insider Group

JUNE 15, 2021

When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The same concept goes for your website. Content pruning is an essential part of every content marketing strategy. What is Content Pruning?

SEO 145

SEO eBook Health Marketing Strategy 145

AWeber

JANUARY 9, 2024

We all know it’s important to keep our email subscribers engaged, send them personalized content, and nurture them through the sales funnel. Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. Email nurture campaigns are the answer! The best part? How do nurture emails work?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

AWeber

JUNE 21, 2022

Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? Instead, let email automation do its job: Share your newest content with your fans via email and stop letting social media algorithms decide your fate. No problem!

Promotion 90

Promotion Product Advertising Advertisers 90

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

Shoppers 87

Shoppers Millennials Customer loyalty CRM 87

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. You can use that intel to help you build a content calendar for the year.

Health 109

Health Place Marketing Plan Content Marketing 109

Hubspot Marketing

JULY 28, 2022

Eat a clove of garlic and forget to brush your teeth before a first date? When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you're making a first impression on behalf of your brand. Making sure recipients actually open your emails is the first step in making a good impression.

Customer 145

Customer Non-Profit User-Generated Customer loyalty 145

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. It increases customer satisfaction, which helps to retain customers while also making them your biggest advocates.

Customer 268

Customer Thought Leadership Communications Branding 268

AWeber

AUGUST 16, 2022

Step One: AJ set up a sign-up page, in his AWeber account, where anyone on YouTube could opt in to receive his weekly newsletter. Step One: AJ set up a sign-up page, in his AWeber account, where anyone on YouTube could opt in to receive his weekly newsletter. It’s a flywheel of growth that can help any content creator thrive.

Promotion 99

Promotion 99

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. This is true for every website and for every content audit I’ve ever done. Just look at your own data. A report of your top posts by traffic probably looks something like this. It’s a fundamental marketing question.

SEO 145

SEO Content Marketing Analytics Promotion 145