Neil Patel

JANUARY 20, 2021

In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Social media referrals have stagnated around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. Paid reach is the people who see your content as a result of paid promotions.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. To get started, create your account at chat.openai.com. Target market.

Marketing 100

Marketing Marketers Copywriting Energy 100

Hubspot Marketing

FEBRUARY 24, 2023

When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing. The first step in improving your technical SEO is knowing where you stand by performing a site audit.

SEO 127

SEO User-Generated Place Product 127

Search Engine Land

JANUARY 4, 2023

” “Content marketing / SEO doesn’t work in our niche.” ” “I can’t publish more than X articles/mo without quality dropping.” Here’s why you’re your own worst enemy when it comes to scaling content creation and SEO, and how to solve it so you get back on track ASAP.

SEO 101

SEO Management Fashion Food 101

Neil Patel

FEBRUARY 2, 2021

Without leads, no one converts. Without conversions , no one pays. Without payments, your business dies. After all, it takes a long time for SEO to impact your business. For some of you, Quora might be your next best lead-generation hack. Yes, Quora allows you to communicate with your customers.

User-Generated 94

User-Generated Marketing Marketers Analytics 94

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 117

Advertising Advertisers Food Gen Z 117

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. It doesn’t really matter how much extra budget you have if you’re not going to spend it effectively.”. Invest in success. .

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Exposure Ninja

JUNE 7, 2022

LinkedIn can be a fantastic platform for connecting with your ideal customers and positioning yourself or your company as experts in your industry. The way people use LinkedIn is different to other social networking sites, and so are the ways you market yourself on the platform. Who uses LinkedIn? 15-25 years old: 16%.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. How to distribute your press release.

PR 140

PR SEO Analytics Price 140

Rock Content

MAY 3, 2016

When it comes to creating content, marketers and publishers face a number of challenges. For example, the Content Marketing Institute’s annual survey of B2C content marketers had some trouble with everything from creating engaging content to lack of budget. One good answer is curated content.

User-Generated 59

User-Generated PR SEO B2C 59

Search Engine Land

NOVEMBER 20, 2023

using SEO spend $500 (or less) per month on SEO. using SEO spend $500 (or less) per month on SEO. Improving your SEO is a more involved and complicated process than buying traffic. The content Google wants to surface is based on experience and expertise from trusted authority figures in your industry.

SEO 113

SEO Customer Acquisition Communications User-Generated 113

Search Engine Land

NOVEMBER 17, 2023

So, predictably, the article did what it seemed designed to do: The Verge made many search marketers angry, including me. Everyone who wants to make a living online seems to feel trapped between two terrible options: Spam and force your way into getting people to pay attention and buy from you. It’s going to be a long ride.

SEO 127

SEO Advertising Advertisers Promotion 127

Hubspot Marketing

DECEMBER 29, 2023

Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) How to Do Programmatic SEO Programmatic SEO Examples 5 Tips for Building Your SEO Strategy with Programmatic SEO What is programmatic SEO? Table of Contents What is programmatic SEO?

SEO 120

SEO User-Generated CRM Manufacturing 120

Duct Tape Marketing

DECEMBER 12, 2017

AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing. If you haven’t already done your homework, and even if you have, the best place to start when you’re launching an AdWords campaign is with keywords. This isn’t to say you shouldn’t care about providing an excellent experience in the real world.

Real Estate 58

Real Estate User-Generated Analytics Advertising 58

Duct Tape Marketing

FEBRUARY 22, 2017

The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing. Your friends of friends are not hiding in distant corners of the world, in fact, they’re probably right in front of you, and you can take advantage of warm connections without attending more energy-sucking business mixers or cocktail events.

Whitepaper 43

Whitepaper Inbound Marketing Energy eBook 43

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

User-Generated 113

User-Generated Non-Profit Advertising Advertisers 113

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Neil Patel

APRIL 3, 2023

There’s a strategy that will help you skyrocket those rankings without a lot of extra work. It takes less work and delivers faster results which can only be beneficial for your overall content marketing strategy. If your post was highly specific (e.g., If your post was highly specific (e.g.,

SEO 145

SEO Law Promotion Transform 145

Unbounce

MARCH 5, 2024

You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention.

Price 98

Price eCommerce Transform User-Generated 98

Search Engine Land

JANUARY 12, 2023

A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Lack of connection with your audience. Lack of connection with your audience.

SEO 102

SEO Real Estate Thought Leadership CRM 102

Hubspot Marketing

AUGUST 21, 2023

Creating content in the moment it needs to be published is less than ideal for more reasons than you may realize. Not only is your content less likely to meet the needs of your audience, but you'll also miss out on the creative social topics and events that can be planned for in advance.

Analytics 98

Analytics Marketing Marketers Social Media Marketing 98

Search Engine Land

JULY 11, 2023

Instead, you create that with what you do beyond your ad account. This has a bigger impact on your success with Google (or Meta) Ads in the modern PPC landscape. This has a bigger impact on your success with Google (or Meta) Ads in the modern PPC landscape. Allotted budgets for different products or categories.

eCommerce 73

eCommerce Price Advertising Advertisers 73

Jeff Bullas

FEBRUARY 8, 2023

Instagram shows no signs of slowing down – the platform is still booming with popularity and for brands, businesses, influencers, creators, and more, it’s a huge space to really take your online presence and success to the next level. It can be especially useful if you’re just starting out and need to jumpstart your Instagram.

User-Generated 314

User-Generated Price Energy Promotion 314

Neil Patel

DECEMBER 18, 2018

From Facebook to Google, marketing is continually changing and getting harder. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. This is why marketing has become so competitive. For every dollar I spend, I typically am able to get a 17-20x return on my ad spend.

eBook 111

eBook User-Generated PR SEO 111

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. The question for modern organizations is: how can you make this work to your advantage? The most effective social recruiting strategies. Consistently engage your social audience. 71% of U.S.

Millennials 109

Millennials Communications Promotion Non-Profit 109

CXL

MAY 27, 2022

Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Here’s an example of how engaging a lead traditionally worked: You give them 20% of your value up front (e.g., Metrics for your demand generation funnel.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Marketing Insider Group

JANUARY 16, 2020

There’s a wide variety of things you can do to optimize your website and increase your chances of attracting new customers. The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. URL Structure.

Digital Marketing 96

Digital Marketing Marketing Mix Marketing Marketers 96

Neil Patel

SEPTEMBER 24, 2020

So why not make the most of this opportunity and use Facebook to market your products and services for generating leads and driving sales? Advertising on Facebook can be customized to suit your brand image and business goals. Advertising on Facebook can be customized to suit your brand image and business goals.

Advertising 99

Advertising Advertisers User-Generated Social Media Marketing 99

Content Marketing Institute

FEBRUARY 4, 2019

Google already promotes no-click search results, often providing answers without the need to click for more details. The no-click (also known as zero click) searches will remain a factor for marketers. If your natural search engine traffic took a hit last year, expect more of the same unless you take steps to recover from traffic dips.

SEO 107

SEO Whitepaper Advertising Advertisers 107

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. From call-outs to shout-outs, there are endless opportunities to learn about your audience. Ways for your company to outshine your competitors.

Health 83

Health Industry Insights Shipping Energy 83

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why You Need to Focus on Video Marketing in 2018. Video as a strategy is the future.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Neil Patel

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. Use your blog to answer these questions as individual articles. Start Blogging.

PR 145

PR Affiliate Marketing eCommerce Shipping 145

Bannerflow

JANUARY 8, 2019

A projected 15% spike in holiday spending is nothing to scoff at. If you haven’t fully defined your sales strategy for 2019, don’t panic. From more advanced tech to ever-changing consumer behaviour, these eight areas deserve your undivided attention. Content marketing remains a staple of e-commerce for a reason.

Shoppers 61

Shoppers SEO User-Generated Shipping 61

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. Whether you're just starting a blog or have years of experience, it never hurts to gain new tips.

User-Generated 145

User-Generated Law SEO Promotion 145

Orbit Media Studios

MARCH 23, 2022

But there is a third, less famous search ranking factor that Google uses to determine the quality of a page. If you don’t engage the visitor quickly, poor user signals may hurt the rankings next time. Of course, there are other, less important search ranking factors. It is affected by PR and off-site SEO. Did they click?

SEO 100

SEO Copywriting Analytics PR 100

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. A lead is a person who indicates an interest in your product or service.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145