Hubspot Marketing

APRIL 4, 2024

The TV coverage was great, but you know what made an even bigger impact? In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7

Influencer Marketing 97

Influencer Marketing Branding Gen Z Marketing 97

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Marketing Mix 113

Marketing Mix Marketing Marketers Price 113

Search Engine Land

APRIL 8, 2024

Did you know that popular methods for measuring service quality, like SERVQUAL , don’t factor in the price? That’s why I think it’s important to have a checklist that you can adapt to your needs and vision. That’s why I think it’s important to have a checklist that you can adapt to your needs and vision.

SEO 102

SEO Price Communications Copywriting 102

Martech

OCTOBER 2, 2023

To enhance efficiency, companies need to reevaluate marketing activities, revamp processes and eliminate unnecessary steps. Redesigning these marketing processes should follow three main criteria: Streamline and simplify the marketer’s life (CRM, brand, etc.) Enter the experimental marketer.

Marketing 110

Marketing Marketers CRM Communications 110

Search Engine Land

JANUARY 23, 2024

Instead, they need a tailored approach to make every dollar count. Instead, they need a tailored approach to make every dollar count. This significantly impacts marketing strategy. You can then test expanding your footprint more intentionally once those campaigns run efficiently or if more budget opens up.

Advertising 107

Advertising Advertisers Shipping Marketing Mix 107

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. And you can also use this framework to figure out how to best use GA4 within your organization. How should B2B marketers use GA4?

Digital Marketing 115

Digital Marketing Marketing Strategy Gen Z Food 115

Customers.ai

DECEMBER 5, 2023

To help you prepare for this next phase, our CEO and Founder, Larry Kim, teamed up with Lizzie Chapman, VP of Partnerships & Channels at AdRoll to discuss how we can take all the hard work you put in these past few months and turn it into post-holiday success. In fact, we don’t know who 97% of our visitors are!

Customer 97

Customer Outbound Marketing Customer loyalty Advertising 97

Search Engine Land

JANUARY 22, 2024

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. So if you’re 99% confident you can have those quick wins right now, just do it.

Customer Journey 108

Customer Journey PR Marketing Marketers 108

Search Engine Land

FEBRUARY 22, 2024

With clear guidelines and example data, this guide will help you find the right geotargeting approach for your unique business needs. This question is fairly straightforward and fundamental, but if a product isn’t available at a location, you should exclude it from targeting. Connecting geotargets to localized landing pages.

User-Generated 115

User-Generated Advertising Advertisers Product 115

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. It currently maintains that cookies will be gone by the end of the year, although regulators have warned it not to act before anti-competitive concerns have been resolved.

Advertising 106

Advertising Advertisers Finance Entertainment 106

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 106

Influencer Marketing Transform Marketing Marketers 106

Martech

JANUARY 26, 2024

Do you know what drives revenue growth? Focusing deeply on the customers you serve. Winning your clients’ loyalty brings you much more revenue. Satisfied customers don’t just come for more, they’ll spread the word about you. An ICP identifies your best-fit target customers that you can serve exceptionally well.

Customer 117

Customer Manufacturing Market Segmentation User-Generated 117

Search Engine Land

NOVEMBER 6, 2023

If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. Bids cannot surpass 50% of your daily budget. Additionally, the audiences you target will function as “or” statements. Otherwise, you will be served better by splitting them into separate ad groups.

Advertising 113

Advertising Advertisers eCommerce User-Generated 113

Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. But we need to stop and think. The problem with slowing down in email marketing is that it doesn’t come naturally.

Email Marketing 116

Email Marketing Direct Mail Marketing Marketers 116

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Engaging on forums can be a great way to help people get to know your brand, but tread lightly. Dig deeper: Google to replace perspectives filter with forums filter Position your brand as the expert People prefer to do business with brands they know, like and trust. Leveraging forums like Reddit.

Real Estate 113

Real Estate User-Generated Price SEO 113

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups.

Energy 107

Energy Marketing Marketers Direct Mail 107

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them?

Customer 116

Customer Price Marketing Strategy Product 116

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Transform 118

Transform Pharmaceutical B2C Event Marketing 118

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Marketing 118

Marketing Marketers Customer Journey Traditional Marketing 118

Search Engine Land

MAY 17, 2023

Every PPC marketer aims to deliver improved performance month after month. But once your Google Ads account is well-managed, optimized, and humming along, where should you turn to keep improving on performance? Any company with 50+ employees could benefit from our tool.” Who are your ideal customers?

Whitepaper 95

Whitepaper Manufacturing Customer Journey User-Generated 95

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Fortunately, you don’t have to go it alone. Company: Heinz Marketing. Shama Hyder.

CMO 122

CMO Millennials Marketing Marketers 122

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs?

SEO 103

SEO CRM Search Marketers Price 103

Search Engine Land

OCTOBER 13, 2023

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. Here’s everything you need to know.

Price 118

Price Advertising Advertisers eCommerce 118

Search Engine Land

OCTOBER 30, 2023

Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. Sidenote : Google changed some significant terms in its Search Quality Rater Guidelines (SQRG) in December 2022, including changing “website” to “website owner.” “The In July, Google released a massive update to the Knowledge Graph. E-E-A-T).

PR 122

PR Education Branding Search Marketers 122

Neil Patel

NOVEMBER 1, 2021

At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022? Well, here is the biggest challenge and how you can solve it. Let me give you a random example….

SEO 145

SEO Place Marketing Marketers 145

Martech

FEBRUARY 2, 2023

Voices at the IAB will tell you that they have a big role to play. For example, a brand selling eye-glasses might know nothing about their customers except basic transactional data — and that they wear glasses. Why we care. Two years ago, who was talking about data clean rooms? How data clean rooms can help.

Advertising 106

Advertising Advertisers Customer Place 106

Martech

MAY 9, 2023

Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. Dig deeper: More pressure on B2B marketers to prove ROI 2.

Marketing 113

Marketing Marketers Health Product 113

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Innovation.

Direct Mail 85

Direct Mail Marketing Marketers Transform 85

Sprout Social

JULY 26, 2021

More importantly, you need to know the ideal character count for social media posts. We’ve also included a free social media character counter to test the length of your social posts before you hit “Post.”. This gives you ample space to tell a detailed story or explain something in-depth. Headline – 40 characters.

Real Estate 145

Real Estate Education Advertising Advertisers 145

Martech

MARCH 6, 2024

There’s no need for alarm. So what are the requirements and how should you adapt and avoid harsh penalties? Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses.

Energy 108

Energy Non-Profit Real Estate Health 108

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Transform 121

Transform CMO Marketing Marketers 121

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. What are you trying to accomplish? Are you launching a new product?

CMO 95

CMO Communications Finance B2C 95

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. What they show you. This gives marketers a tidy look into a few opportunities. Let’s dig into: What they are.

SEO 117

SEO Thought Leadership Price Product 117

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus. What to do instead.

CRM 123

CRM Energy Marketing Marketers 123

Neil Patel

APRIL 20, 2021

Understanding the finances behind your business can help you increase your profits, cut back on expenses, and operate more smoothly. Contribution margin ratio is one of these financial terms that sounds more complicated than it is. Contribution margin ratio is one of these financial terms that sounds more complicated than it is.

Shipping 119

Shipping Price eCommerce Education 119

Search Engine Land

FEBRUARY 28, 2023

B2B marketing leaders voice similar concerns around paid search: “We’re not reaching the right people.” ” “We need to attract more decision-makers.” ” “We want to go up-market and target larger companies.” ” “We need to close larger deals.”

CRM 88

CRM Finance B2C Advertising 88

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. Questions I ask Mike Rhodes: [02:17] In the last couple of years, what are the biggest changes in digital marketing? [04:45]

Advertising 82

Advertising Advertisers Copywriting Digital Marketing 82