Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Unbounce

JUNE 28, 2022

Online sales are expected to make up 22.3% Social commerce creates shopping experiences without ever taking customers out of the app. They’re making a purchase from your post right then and there in their favorite social media app. Ecommerce is your traditional online shopping experience.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Hubspot Marketing

MARCH 19, 2024

And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more. I think Miss.Excel ( a company that offers Microsoft Excel courses ) is a great example of using short-form videos on Instagram.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hubspot Marketing

APRIL 9, 2024

Knowing and using the latest trends to your advantage can help you get more value out of the money you spend on advertising this year. If you want to leverage AI more than you currently do, consider hiring an AI expert or consultant to help you integrate AI into your work processes and advertising efforts. I’m not alone.

Advertising 73

Advertising Advertisers PR Millennials 73

Hootsuite

FEBRUARY 13, 2023

But there’s one throwback hashtag that will never go out of style: #TBT. TBT stands for “Throwback Thursday.” ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. Well, it often makes for perfect content for your brand. It’s fun.

Branding 145

Branding Automobile Fashion Copywriting 145

Hubspot Marketing

DECEMBER 11, 2023

In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy. Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? X offers premium users many post formats and extended post and video lengths.

Gen Z 97

Gen Z Branding Advertising Advertisers 97

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Again according to Instagram, 90% of Instagrammers follow a business.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Hubspot Marketing

JULY 5, 2022

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram. What is Linktree on Instagram?

User-Generated 142

User-Generated Analytics eCommerce Place 142

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 103

Customer Non-Profit Real Estate Transform 103

Many Chat

JUNE 3, 2022

Ecommerce sales have been steadily increasing since 2014 and are expected to surpass $7 billion by 2025. We’re looking at you, Instagram. This article will explore why Instagram is a good platform for eCommerce businesses and share top tips for generating in-app sales. Is Instagram good for eCommerce?

eCommerce 97

eCommerce Branding User-Generated Food 97

Hootsuite

OCTOBER 11, 2022

If you say “Instagram shadowban” in the mirror three times, Head of Instagram Adam Mosseri appears and tells you it isn’t real. But then why am I only getting 20 likes per post when I used to get 250+?” Fear not: This is your complete guide to avoiding an (alleged) Instagram shadowban, and how to recover from one (allegedly).

Law 117

Law Education Promotion Social Media Marketing 117

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. million gym memberships nearly 69 million smartphone owners using a health and fitness app. In short, you can’t make any claim unless you can back it up with evidence.

Advertising 141

Advertising Advertisers Health User-Generated 141

Hubspot Marketing

SEPTEMBER 7, 2022

As podcasts become more relevant, more seem to be published every day — so if you're interested in starting one, you're probably wondering how to grow your podcast audience and stand out above the rest. Fortunately, there are many simple steps you can take to expand your podcast's reach. Add video to your podcast.

Health 125

Health Promotion SEO Email Marketing 125

Hubspot Marketing

JANUARY 30, 2024

To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. She adds, “With a huge inventory of options and a relatively short time to succeed, people must know your restaurant not only exists but is also someplace they want to go.” How well do they work?

Food 102

Food Marketing Marketers Millennials 102

Hubspot Marketing

MARCH 14, 2023

Our phones might as well become extensions of our hands — from blasting off spur-of-the-moment tweets to perusing Instagram for makeup inspiration, social media is a dominant force in our lives that spans generations. How can you leverage social media in your business’ favor and turn it into a force for lead generation?

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Hootsuite

OCTOBER 18, 2022

Using the best Shopify apps in your ecommerce store can help you take your shop from basic to bada**. Integrating apps into your store can help you increase sales, streamline customer support, and improve customer experience. Delight your customers and improve conversion rates. That’s where Heyday comes in.

eCommerce 97

eCommerce Price Shoppers Shipping 97

Hubspot Marketing

AUGUST 11, 2022

To successfully build your brand on social media, you can start with creating a great visual brand. You need to dig deeper into your users and what they’re looking for online. These small groups usually stand out for a specific interest or topic. Together they look for ways to stand out from what's typical.

Branding 123

Branding Gen Z User-Generated Shoppers 123

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. You think I’m going to say you need to learn TikTok dances to sell your engine oil, right?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. This bite-sized content can supercharge your social strategy and brand awareness.

User-Generated 113

User-Generated Energy Management Entertainment 113

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. So, how do you make yourself “findable”? And don’t be fooled by apps that let you buy bots and fake followers.

Gen Z 138

Gen Z Promotion Analytics Branding 138

Hubspot Marketing

FEBRUARY 16, 2023

However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. ROI stands for return on investment. When applied in the context of social media, it's the return on investment from your social media activities and expenses.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

FEBRUARY 6, 2023

Facebook engagement can expand organic reach and place your brand higher in Facebook's News Feed. Your brand can also reach your audience's extended network through likes, comments, and shares. But what is Facebook engagement, and how can you boost your brand's engagement to reach a broader audience? Post consistently.

User-Generated 92

User-Generated Entertainment Education Branding 92

Neil Patel

JANUARY 19, 2021

If you’re looking to take your Instagram marketing game to the next level, it may be time to start experimenting with Instagram Reels. Instagram Reels are short 15- or 30-second videos that play on a loop and can be dubbed with music or videos. So how do they work, and how can you use them for your brand?

Branding 137

Branding Education Social Media Marketing Shoppers 137

Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. And, if you ever publish a post with a typo, people will notice and call you out. It can include writing short captions for TikTok or Instagram Reels, long-form LinkedIn articles, and everything in between. .

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Many Chat

MAY 6, 2022

This begs the question: What conclusions would an internet stranger draw from seeing your Instagram profile picture for the first time? If you’re an ecommerce business, you’ll want to make sure your profile picture makes the best impression, based on your product, branding, and target audience.

eCommerce 97

eCommerce Real Estate Branding Place 97

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

OCTOBER 16, 2018

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. However, creating a clean and cohesive Instagram feed takes design skills you might feel you lack.

Branding 139

Branding Marketing Marketers 139

Neil Patel

SEPTEMBER 9, 2021

alone, and is one of the most downloaded apps on the App Store , topping giants like YouTube, Instagram, and WhatsApp. All you need is a phone and a personality—then your audience will come to you. All you need is a phone and a personality—then your audience will come to you. Why has it become so popular?

Food 137

Food Advertising Advertisers Promotion 137

Hubspot Marketing

MARCH 8, 2024

In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. They don’t do the work for you, but they help you organize and prioritize tasks and your well-being, resulting in more productivity at a given time. Focusing and avoiding distractions.

Product 112

Product Management Communications Fashion 112

Hubspot Marketing

JULY 4, 2022

Instagram. Instagram is constantly evolving. Just this year, the social network has announced several big features it’s either testing or fully rolling out, like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds – and that’s just to name a few. Ignoring new features.

Social Media Marketing 98

Social Media Marketing Promotion Place Analytics 98

Hubspot Marketing

JANUARY 5, 2021

Recent data shows that video content is one of the most influential forms of marketing out there. So, how can you leverage short-form content to grow your business? On Instagram Reels, it’s even shorter: 30 seconds. How do short-form videos fit into your content strategy? And what are some trends to look for in 2021?

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. By being prepared and rolling out some killer tactics. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you. Think about it.

Marketing Strategy 102

Marketing Strategy Shoppers eCommerce Retail 102

Hootsuite

MARCH 27, 2023

Your YouTube banner is a billboard for your brand at the top of your YouTube channel page. It’s the first thing people see when they visit your channel, and, as such, it’s great real estate for promoting your brand. It needs to be attractive and engaging enough to capture your audience’s attention.

Real Estate 91

Real Estate Promotion eCommerce Social Media Marketing 91

Sprout Social

SEPTEMBER 21, 2020

Focus is what enhances a subject or object by making it stand out from its surroundings. Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. VSCO (then VSCO Cam) was unique in that the app didn’t include number of followers or allow comments on posts.

Gen Z 132

Gen Z CMO Education Branding 132

Sprout Social

JUNE 2, 2022

It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through. In this article, we’ll share creative tips, best practices and editing tools you can use to make highly engaging TikTok videos. Filming & editing your TikTok videos.

User-Generated 128

User-Generated Branding Video Marketing Marketing Strategy 128

Hubspot Marketing

SEPTEMBER 12, 2022

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. In this post, we’ve compiled a list of Black influencers from various industries with authentic perspectives and advice that are worth following.

Finance 92

Finance Food Fashion Education 92

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. The challenge lies in keeping track of which are on the rise, which are currently making waves, and which are already on their way out. Or maybe Instagram Reels are more your speed?

Gen Z 136

Gen Z Promotion Shoppers Energy 136