Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

User-Generated 115

User-Generated Marketing Marketers Advertising 115

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. SEOs must ensure that content is linguistically accurate and culturally congruent. Insensitivity in these areas can alienate potential customers.

SEO 121

SEO User-Generated Law Global Marketing 121

Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1. Best for: Understanding the framework of where to begin your product marketing.

Product Marketing 124

Product Marketing Product Marketing Marketers 124

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 133

Gen Z Content Marketing Marketing Marketers 133

Neil Patel

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Many of us prefer visual learning. When used correctly, it’s a powerful technique enabling our brains to make cognitive connections. Then you’re not the only one.

Transform 136

Transform Marketing Marketers Millennials 136

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing. Virtual events.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Sprout Social

AUGUST 29, 2023

Conversational AI is the technology that enables specific text- or speech-based AI tools—like chatbots or virtual agents—to understand, produce and learn from human language to create human-like interactions. Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing.

Customer 78

Customer Gen Z Shoppers User-Generated 78

Orbit Media Studios

JANUARY 16, 2024

But there is rarely one correct answer in digital marketing. It’s the first question of every visitor on every web page: “Am I in the right place?” They often say “We love us.” Here’s an example: The big header “Technology that Rehumizes Healthcare” is an unhelpful tagline. What does this company do?

PR 127

PR SEO Place Promotion 127

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 115

B2C eCommerce Retail Shoppers 115

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing?

Content Marketing 135

Content Marketing Customer Journey Marketing Marketers 135

Businesses Grow

JUNE 20, 2022

I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Before we get into these challenges, let me emphasize that I think marketing is an amazing field of work!

Direct Mail 145

Direct Mail Manufacturing Communications Marketing 145

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. Over the next three years, business leaders will equip their social teams with tools and personnel needed to capitalize on every opportunity.

Social Media Marketing 105

Social Media Marketing Customer Branding Advertising 105

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. An overview of disruptive marketing.

Gen Z 123

Gen Z Marketing Marketers User-Generated 123

Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Technological innovation is leading that charge. Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. In 2022, 58.4%

Retail 105

Retail Shipping eCommerce Law 105

Orbit Media Studios

APRIL 25, 2023

Everywhere companies are working AI into their services. The data shows that consumer readiness to use AI-supported services depends on the service. Generally, people want their service providers to use AI to help them do their jobs. Few of us want a robot to replace the human professional, but most of us want AI to help.

Law 99

Law Price User-Generated Finance 99

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Content Marketing 117

Content Marketing Transform Law Marketing 117

Neil Patel

NOVEMBER 9, 2020

From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge. Instead, larger tech companies like Twitter and Pinterest are making investments in small startups. No one wants to be late to market.

Non-Profit 144

Non-Profit Price Finance Analytics 144

Hubspot Marketing

JANUARY 5, 2024

Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. As a marketer, I asked myself: What ASO marketing strategy did they use? What is ASO Marketing? Diversifying your marketing efforts.

Marketing 100

Marketing Marketers Marketing Strategy SEO 100

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil.

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Martech

APRIL 4, 2024

But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? What’s missing?

Email Marketing 93

Email Marketing Law Marketing Marketers 93

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Hubspot Marketing

JANUARY 5, 2024

Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. For instance, some businesses invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books.

Health 106

Health Entertainment SEO eBook 106

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Neil Patel

SEPTEMBER 10, 2021

Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Even small businesses need to adopt AI technology to keep up. Who Should Use Systeme?

Marketing 139

Marketing Marketers User-Generated Retail 139

AWeber

JANUARY 9, 2024

Using simple automation tools, an email nurture campaign pays attention to how people interact with your brand. You can put multiple nurture campaigns on autopilot and it probably won’t cost you a penny more than what you already pay for your email marketing service. What is an email nurture marketing campaign? The best part?

Customer 90

Customer Copywriting Email Marketing User-Generated 90

Use Insider

MAY 13, 2024

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Our solution offers: A flexible marketing automation tool for 12+ channels. Our solution offers: A flexible marketing automation tool for 12+ channels.

Price 52

Price eCommerce Marketing Marketers 52

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 125

Email Marketing Marketing Marketers CMO 125

Buffer Marketing

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? 

Communications 98

Communications Management Customer Product 98

Hubspot Marketing

APRIL 2, 2024

It's no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. In fact, there are almost 7 billion mobile users worldwide. But what they're doing on those mobile devices is even more compelling for marketers like us. Let’s get started.

Shoppers 99

Shoppers Price User-Generated Customer 99

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. The importance of marketing has increased for most businesses.

Marketing 141

Marketing Marketers Customer Journey Communications 141

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Transform 140

Transform Marketing Marketers Manufacturing 140

Marketing Insider Group

DECEMBER 1, 2023

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. They must experience how reps actually perform, in the arena, in conversations with customers and prospects. Under pressure, newly learned or infrequently used behaviors often break down.

Logistics 68

Logistics Management Education Customer 68

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

Manufacturing 52

Manufacturing Content Marketing Thought Leadership Marketing 52

Hubspot Marketing

MAY 23, 2022

An excellent leader is always prepared to shift priorities and processes to adapt to changing market conditions. New viral social media sites are popping up every day. State-of-the-art technologies are always in development and changing the ways consumers interact with products and services. Adaptability. Self-awareness.

Communications 140

Communications Energy Management Promotion 140