Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. This led us to new questions.

Millennials 120

Millennials Education Social Media Marketing Management 120

Jeff Bullas

JANUARY 4, 2023

But there is one thing none of us can buy: Time. Routines – A set routine allows us to feel like we have some form of control and also saves on cognitive energy. What I like about this technique is that it is simple and super easy to implement. . Some of us have families that need our attention and love.

Product 266

Product Energy Management 266

Martech

FEBRUARY 7, 2024

His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. I started teaching myself HTML and all about the web and building websites for anybody I could. It really taught me about this intersection of, back then, UX and marketing and technology.

Transform 112

Transform New Technology SEO Digital Marketing 112

Martech

FEBRUARY 9, 2024

Can you tell us more about that journey? After taking a journalism class there I realized I did not want to pursue journalism as a career, much as I enjoyed some aspects of it. It wasn’t something I thought about growing up. A: When I was a history major at Brown, I thought I wanted to get into journalism.

Finance 96

Finance New Technology CMO Analytics 96

Businesses Grow

OCTOBER 2, 2023

Here’s how the experience unfolded: Me (typing): Create a blog post about five ways businesses can use AI to generate new revenues in the style of McKinsey and Company. And what did it mean for my career? But fears about my future persisted. It’s time for us all to migrate toward Adapting.

Education 113

Education Marketing Strategy Content Marketing Product 113

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. While social media has been with us for more than 20 years and has become a sophisticated revenue generating industry, some still hold the belief that social media is primarily for kids.

Management 117

Management User-Generated Education Communications 117

Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. But management started asking us for more. “Go The problem is that technology alone was never going to deliver us effectiveness. Are we as markers about to repeat the same mistakes? Are we as markers about to repeat the same mistakes? It was the early aughts.

Marketing 126

Marketing Marketers Manufacturing Performance Marketing 126

Martech

DECEMBER 18, 2023

Talk about it often and ensure leaders know your process to achieve this. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. If so, did your integrated data contribute?

Management 144

Management Customer Communications Product 144

Search Engine Land

JULY 17, 2023

Another benefit of tangential SEO is exponentially increasing the number of topics you can write about. When you publish about trending topics around your industry, chances are your posts can passively attract new backlinks. Here is an example of this content about jobs without a degree. Main topic: Holiday home.

SEO 96

SEO Real Estate User-Generated eBook 96

Martech

APRIL 15, 2024

I ended up meeting my husband here and staying and developing my career. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Q: The CDP, then, collects data about consumers rather than the businesses you’re selling to? A: Exactly.

CRM 106

CRM eCommerce Retail User-Generated 106

Businesses Grow

AUGUST 22, 2022

It is the only sustainable competitive advantage any of us have in the long term. Jon is using DALL-E to create backgrounds for his animation projects that look like this, simply by typing in words that describe his needs: The implication is that he is creating stunning art in mere moments without the use of an experienced graphic designer.

Branding 145

Branding Food Education Digital Marketing 145

Martech

FEBRUARY 6, 2024

Think of all the well-documented changes lockdown brought about — in our already digitally-connected culture anyway. Many of us were now working remotely too which could mean passing from channel to channel, device to device, and seamlessly from work to personal matters and back again. Hence, with apologies, phygital.

Transform 114

Transform Whitepaper Direct Mail Marketing 114

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. What happened was I had a client who had a need — we’re talking about 1996 — to do some email marketing, which of course was completely and utterly new. They start to use email. The story begins in New South Wales.

Email Marketing 118

Email Marketing Direct Marketing Digital Marketing Branding 118

Businesses Grow

JANUARY 30, 2023

I’ve had the most amazing career. But the very best achievement I’m most proud of is how I brought 30 people together for an entirely new way to talk about marketing. But the very best achievement I’m most proud of is how I brought 30 people together for an entirely new way to talk about marketing.

Communications 124

Communications Digital Marketing Branding Marketing 124

Businesses Grow

DECEMBER 27, 2023

We were out in a lodge in the middle of the woods, and we were supposed to talk about our feelings. But all I could think about was stress at the office. I didn’t want to talk about feelings. He had a constant serenity about him. I want to emphasize that I had a fantastic corporate career. He was content.

Email Marketing 127

Email Marketing Customer Place Management 127

Businesses Grow

JANUARY 25, 2024

by Sonia Hunt, {grow} community member It took me almost dying for a fourth time to get serious about my health and well-being. As I look at the world today, I’m guessing this is a very good time to write about marketing career burnout and YOUR HEALTH. There is no career on earth that has changed so quickly.

Health 78

Health Gen Z Food Marketing 78

Martech

APRIL 3, 2024

(She also told us she was an early MarTech subscriber.) Q: You have extensive career experience in email marketing, content and B2B strategy. A: I have kind of a fun career journey. Talk about burying the lead! They would think the press release should be about the opening of a new office, which nobody really cares about.

Thought Leadership 77

Thought Leadership Email Marketing Marketing Automation Platform B2C 77

Hubspot Marketing

MARCH 28, 2023

Most of us have experienced feelings of doubt and unworthiness at some point in our lives. This feeling is most common in the workplace, but it can manifest itself in just about any part of life. But the fact that it's common doesn't make it any less damaging to a person's confidence and career growth. "I got lucky." "I

Health 143

Health Management Education Product 143

Search Engine Land

APRIL 5, 2024

But, not all learning needs to be about link building, content or technical aspects of SEO. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills. This book shows us why that isn’t always what we think it might be.

SEO 123

SEO Marketing Marketers New Technology 123

Martech

APRIL 5, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. Her career path has been “typical” for a marketing technologist in that it’s atypical and results in a specialist who has also done some of everything. A: My career path has been an irregular one, to say the very least.

Analytics 110

Analytics Digital Marketing Advertising Advertisers 110

Martech

MAY 7, 2024

Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. I’ve thought a lot about that advice over the last 15+ years, and it’s served me well in a few ways. In hindsight, I now know that my language was vague. and “I want you to do X.”

Management 78

Management CMO Product Marketing 78

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.

eCommerce 107

eCommerce CMO Law Traditional Marketing 107

Martech

JANUARY 23, 2024

The company uses proprietary in-house automation technology, as well as Keep Book, a technology used by its processing centers to process approximately 200,000 books per day. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

eCommerce 113

eCommerce Price Shoppers Customer 113

Martech

DECEMBER 28, 2023

Each of those areas is being impacted by the incredible pace of change brought about by AI. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). The consumer profiles were generated by ChatGPT.

CRM 109

CRM eCommerce User-Generated Shoppers 109

Buffer Marketing

MAY 19, 2023

We’ve been writing and publishing Buffer’s State of Remote Work report for six years now, and we’ve learned a lot about the trends, benefits, and struggles of remote workers along the way. The topic of remote career growth is still somewhat split.

Management 104

Management Promotion 104

Businesses Grow

MAY 25, 2023

And the lesson many of us need right now is all about staying relevant as a creator. AI is nipping at our heels — and perhaps our careers — and Jay and I riff about our personal strategies to stay relevant in the AI Era. Click here to tap into some new ideas about staying relevant as a creator!

Branding 119

Branding Customer Marketing Marketers 119

Set Up

APRIL 2, 2024

“ Each agency provided the nuts and bolts of start to finish campaign work, and it was inspirational to hear about. ” RSVP here to join us ! If you would like to know more about Set up , connect with us! Look no further! Our next event is an in-person #MarketersBreakfast on May 2nd. Want to connect?

Manufacturing 64

Manufacturing Entertainment Retail Education 64

Search Engine Land

SEPTEMBER 8, 2023

However, they often don’t communicate why joining your team would be a compelling career move. You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer. Is it the benefits? Growth opportunity? Work arrangement?

Advertising 134

Advertising Advertisers Transform Analytics 134

Buffer Marketing

SEPTEMBER 5, 2023

As a result, there still isn’t much of a rule book for people who want to pursue it as a career. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. Managers and clients care about business impact, says Tom Basgil, Social Media Consultant at Tom Basgil LLC.

PR 105

PR Social Media Marketing Management Analytics 105

Martech

FEBRUARY 23, 2024

How do we engage visitors when we know so little about them? Dig deeper: Why marketers should care about customer journey orchestration Segmentation and journey-building With a foundation of meticulously tagged assets, we can embark on the next, nuanced phase of our personalization strategy, segmentation and journey building.

Transform 108

Transform Customer Journey Analytics Millennials 108

Martech

JANUARY 16, 2024

“We have a whole bunch of state and non-state actors who would love nothing more than to completely screw over the US election process and the tools that you use to build these generative deceptions are freely available. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Advertising 105

Advertising Advertisers Education Product 105

Businesses Grow

JUNE 12, 2023

My friend Tim Peter posed an interesting and timely question on his Think Out Loud podcast — Should a student still pursue a career in marketing? Specifically, it has been projected that AI will nip at the heels of many white-collar skillsets and even eliminate the jobs of some entry-level and mid-career marketing professionals.

Marketing 83

Marketing Marketers Social Media Marketing Education 83

Martech

JULY 27, 2023

Jen Bergren has been breaking down HubSpot releases for us since May 2022. We spoke to her about her martech journey. A: Yes, my first career was graphic design. It was really fast-paced, high-value work, so a lot of tight deadlines, a lot of content management, use of templates, approval processes.

CRM 97

CRM PR Marketing Automation Platform Customer Journey 97

Set Up

MARCH 28, 2023

. “ Women empowering other women is one of the best ways for us to keep the momentum moving in a positive direction so that more women are put in leadership roles. ” ” — Missy Stearns | Director of marketing | Northwest Pump MEET THE LEADERS: Q1 | What inspired you to pursue a career in marketing?

Copywriting 98

Copywriting Advertising Advertisers SEO 98

Businesses Grow

FEBRUARY 27, 2023

We recently had a lively discussion in the RISE community about the advantage of spending time in the corporate world before taking an entrepreneurial leap. We had great careers in the corporate world and had made our own paths in the world. Emotional intelligence Leading a business is more than learning about systems and processes.

Education 137

Education Finance Law Fashion 137

Litmus

JANUARY 24, 2024

I used to be part of a graffiti crew in my teen years, and a big part of the culture is making sticker art. I remember thinking about the funny phrases I’d often come across in my career and thought it’d be great if they were stickers and tried out making my own designs—I guess the rest is history ! How would you define it?

Copywriting 88

Copywriting Email Marketing Energy Communications 88

Hubspot Marketing

AUGUST 17, 2022

Podcasts are an excellent way for entrepreneurs to gain inspiration and actionable career advice. However, entrepreneurs in minority communities searching for podcasts for and about people with similar experiences and identities to themselves may have a hard time doing so. Side Hustle Pro. The Diversity Gap. A Slight Change of Plans.

Education 112

Education Thought Leadership Finance Marketing 112