Duct Tape Marketing

JULY 19, 2024

Transform Your Leadership: The Power of Thoughtfully Fit written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development.

Transform

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

Transform

Duct Tape Marketing

SEPTEMBER 4, 2024

Charge More With The Power of Pure Motive Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Joe Crisara In this episode of the Duct Tape Marketing Podcast , I interviewed Joe Crisera, author of What Should We Do?

Price

Duct Tape Marketing

JULY 9, 2024

He explains that radical optimism is about more than just seeing the glass as half full; it’s about looking for ways to fill the glass even further. By continuously questioning and seeking to learn more about the world around us, we can stay ahead of changes and better prepare for the future. I found it.

Transform

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Duct Tape Marketing

AUGUST 7, 2024

What are you learning about what you need to offer for such events? [10:59] 21:09] Where can people find more information about your facility, Dappled Light? More About Kevin Rains : Check out his Website Follow him on Instagram Like this show? Were there issues with zoning, neighbors, or large-scale construction? [06:29]

Transform

Duct Tape Marketing

JULY 17, 2024

Hypothesis-Driven Growth: How to Turn Data into Revenue written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework.

Transform

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy

Duct Tape Marketing

FEBRUARY 12, 2025

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code.

Copywriting

Duct Tape Marketing

JUNE 25, 2025

written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io Pulled Quotes “AI is an amazing tool to help guide the human-driven marketing approach.

PR

Duct Tape Marketing

OCTOBER 3, 2024

Fractional CMOs As Strategy Architects with Angelo Ponzi written by John Jantsch read more at Duct Tape Marketing The Ducttape Marketing Podcast with Angelo Ponzi In this episode of the Duct Tape Marketing Podcast , I interview(ed) Angelo Ponzi. Angelo’s website.

CMO

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. Key Takeaways SEO is now about search visibility , not just rankings—brands must appear in multiple places where answers are delivered. As I said, I'm going to talk about search engine optimization, what we've always long called, not always.

User-Generated

The Marketing Operations Leader

JULY 1, 2025

In this edition: Practical AI Roadmap for Marketing & GTM Ops Lessons from a Massive Martech Migration - Podcast Episode POLL: What’s the Hardest Part About Getting a Marketing Ops Job Offer? A new study from GrowthLoop and Ascend2 surveyed 300+ senior marketers. AI is supposed to help. The lesson?

CRM

Duct Tape Marketing

DECEMBER 4, 2024

5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025.

Market Trends

Duct Tape Marketing

DECEMBER 5, 2024

Why Most Goals Fail (And How to Beat the Odds) written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jon Acuff In this episode of the Duct Tape Marketing Podcast , I interviewed Jon Acuff , a New York Times bestselling author of nine books, including All It Takes Is A Goal.

Energy

Duct Tape Marketing

JULY 23, 2025

Marketing That Connects and Converts written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Talia Wolf, internationally recognized conversion optimization expert, keynote speaker, and founder of GetUplift.

Marketing

Duct Tape Marketing

JUNE 11, 2025

Why AI Is Reshaping Every Stage of the Buyer’s Journey written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this solo episode of the Duct Tape Marketing Podcast , marketing expert John Jantsch dives deep into the ways artificial intelligence is reshaping the customer journey.

Customer Journey

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing?

Marketing Strategy

Duct Tape Marketing

NOVEMBER 20, 2024

Why You Should (Never) Play It Safe written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chase Jarvis In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Success is often a result of consistent practice.

Transform

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Advertisers

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. If you want to do more and spend less, take a free test drive at Oracle.

Transform

Duct Tape Marketing

OCTOBER 2, 2024

How to Translate Your Passion Into Your Purpose with Liz Elting written by Tosin Jerugba read more at Duct Tape Marketing The Ducttape Marketing Podcast with Liz Elting In this episode of the Duct Tape Marketing Podcast , I interview(ed) Liz Elting. So Liz, welcome to the show.

Finance

Duct Tape Marketing

JANUARY 22, 2025

Why Your Focus Groups Are Failing and What to Do Instead written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interviewed Jacqueline Lieberman, founder of Brand Crudo and creator of the Anti-Focus Group method.

Logistics

Duct Tape Marketing

APRIL 24, 2025

How to Think Strategically About AI Tools written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dan Sanchez In this episode of the Duct Tape Marketing Podcast, I interviewed Dan Sanchez, an AI marketer, consultant, and the creator behind AI-Driven Marketer.

Transform

Duct Tape Marketing

NOVEMBER 21, 2024

How to Ask The Right Questions Using Thoughtful Curiosity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Dr. Amber L. Wright In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Dr. Amber Wright.

Communications

Duct Tape Marketing

AUGUST 28, 2024

(Un)Limiting Beliefs written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I aim to stir the pot in yet another solo show by sharing a distinct and uncommon point of view (or five) in marketing.

Transform

Duct Tape Marketing

JANUARY 23, 2025

Let them know Duct Tape Marketing sent you, and youll get a dollar-for-dollar match on your first campaign! AdCritter pairs Connected TV ads with precise digital retargeting to drive real results. AdCritter pairs Connected TV ads with precise digital retargeting to drive real results. Learn more at adcritter.com.

Transform

Duct Tape Marketing

FEBRUARY 5, 2025

Matthews approach to digital prospecting and B2B marketing is a game-changer for businesses looking to improve cold outreach results. Use email personalization techniques such as referencing website data, industry involvement, or prior marketing activity to connect with potential clients.

Outbound Marketing

Duct Tape Marketing

OCTOBER 29, 2024

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman.

Transform

Duct Tape Marketing

SEPTEMBER 25, 2024

Marketing in [just] three Elements written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode, I discuss my framework for creating a one-page marketing strategy called the Duct Tape Marketing Snapshot.

Marketing

Duct Tape Marketing

JUNE 5, 2025

Introduction: The AI Tsunami in B2B Marketing Lets get realAI isnt coming for B2B marketing. The Marketing Hourglass: A Quick Refresher If youve followed my work, you know I love a good framework. Its already here, and its shaking the foundation of how buyers find, evaluate, and choose vendors. So, how do you adapt?

Transform

Duct Tape Marketing

JULY 31, 2025

Empowering Small Business with AI & Strategy written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Sara Nay, CEO of Duct Tape Marketing and author of “Unchained.”

CMO

Duct Tape Marketing

FEBRUARY 6, 2025

With over 20 years of experience in video marketing, comedic content, and creative advertising, Emily has helped bestselling authors, top influencers, and e-commerce brands craft compelling, humor-driven video ads that engage audiences and drive sales. Authenticity matters in video ads Todays consumers are drawn to real, engaging content.

Copywriting

Duct Tape Marketing

MAY 21, 2025

With over 15 years of collaboration, Sara and John unpack the reasons traditional marketing agency models are strugglingand why a system-based, AI-enhanced strategy is the future of small business marketing. Join the Anti-Agency Model Workshop starting this June.

Transform

Duct Tape Marketing

OCTOBER 19, 2024

Weekend Favs October 19th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting.

eBook

Duct Tape Marketing

MAY 22, 2025

AI Ethics in Marketing: Why Strategy and Responsibility Must Go Hand in Hand written by John Jantsch read more at Duct Tape Marketing Listen to the episode: Episode Summary In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes Paul Chaney , a veteran digital marketer and publisher of the AI Marketing Ethics Digest.

Marketing Ethics

Duct Tape Marketing

MARCH 26, 2025

With six startups and over $34 million in product launches under his belt, Keith brings a sharp, practical lens to how AI can be used to transform marketing and business operationsespecially for small business owners and agencies. High-definition marketing creates clarity. Key Takeaways: AI is an amplifier, not a replacement.

Transform