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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

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Leveraging LinkedIn and Paid Advertising for Targeted Lead Generation

Aspiration Marketing

However, platforms like LinkedIn, combined with strategic paid advertising, offer a pathway to precision. The digital landscape presents a sea of potential leads, but capturing those that convert is the real challenge. Let's explore how to leverage these platforms for maximum impact.

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What the Google antitrust ruling could mean for advertisers

Martech

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

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How to balance ROAS, brand safety and suitability in social media advertising

Martech

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

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The New Shopper Journey: How to Connect with 200+ Million U.S. Digital Buyers

Advertisers are spending more but finding it challenging to reach consumers. Brand marketers are facing new challenges in 2023. As economic uncertainty impacts how consumers shop, brands and retailers must find ways to reach them wherever they are and direct them to the offers and content that will inspire conversion.

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Google Ads rolls out Brand Report for enhanced advertiser insights

Martech

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

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The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

This session is perfect for marketers aiming to bridge the gap between physical and digital advertising landscapes. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm of marketing potential!