Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One great way to see if podcasting could be a viable marketing tactic for your company or personal brandis through podcast advertising or sponsorships. Podcasts and Advertising.

Gen Z 143

Gen Z Advertisers Advertising Millennials 143

Neil Patel

MARCH 15, 2021

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

Millennials 130

Millennials Advertisers Advertising Gen Z 130

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. “There are no boundaries,” said Svikas. The results were remarkable: 1.5x Processing.

Gen Z 110

Gen Z Retail Food Millennials 110

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. If you’re looking to test or expand your YouTube advertising efforts, here are some campaign types to consider: For reach, leverage video reach campaigns. Now, advertisers can pay to appear in TikTok search results.

Gen Z 127

Gen Z CRM Millennials B2C 127

Neil Patel

FEBRUARY 26, 2021

Coming up with Google advertising ideas is challenging. Google Ads (previously known as Google AdWords) is an advertising platform for PPC ads. Tips for Generating Google Advertising Ideas. There are a lot of components involved in generating and executing successful Google advertising campaigns. With around 3.5

Advertisers 143

Advertisers Advertising User-Generated Millennials 143

Martech

JULY 28, 2022

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. This makes mobile gaming advertising 3.2 The post Mobile leads growth in the expanding in-game advertising industry appeared first on MarTech.

Gen Z 135

Gen Z Advertisers Advertising Millennials 135

Neil Patel

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Advertising Video on Demand (AVOD)?

Advertisers 135

Advertisers Advertising Millennials Shoppers 135

Sprout Social

OCTOBER 10, 2024

As consumer and advertiser preferences shift, so do social media networks. Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.

Gen Z 126

Gen Z Millennials Branding Entertainment 126

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Follow @illuminHQ

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

Advertisers 118

Advertisers Advertising Gen Z Non-Profit 118

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

MARCH 9, 2023

In recent years Chili’s has zeroed in on millennials , particularly those with young families, as its target demographic. If there’s anything marketers have learned about reaching millennials, it’s that nostalgia sells. Advertising regulations: congress is considering legislation that will impact how companies advertise to children.

Millennials 126

Millennials Customer User-Generated Marketers 126

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 114

Gen Z B2C Transform Millennials 114

illumin

JUNE 6, 2025

As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. identify as LGBTQ—more than double the rate of Millennials. Nearly 1 in 4 Gen Z adults in the U.S.

Gen Z 89

Gen Z Branding Millennials Advertisers 89

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. Did growing up in this world help you in your advertising career? In 2023, the pay gap stood at 16.5%.

Gen Z 95

Gen Z Millennials Advertisers Advertising 95

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. Audience considerations: Instagram is most popular with millennials. IGTV advertising.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertisers 105

Advertisers Advertising PR Millennials 105

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. Yelp, the popular local business discovery platform has launched Yelp Audiences to connect national and regional advertisers with consumers based on Yelp search activity.

Gen Z 110

Gen Z Millennials Direct Mail Retail 110

Hubspot Marketing

JANUARY 31, 2025

Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. Sharp argues that one of the sole aims of advertising is to refresh mental availability. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley. But will it work?

Gen Z 106

Gen Z Manufacturing Millennials Fashion 106

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. Made for marketers Learn how illumin unlocks the power of journey advertising for retail Get started!

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Check out our step-by-step guide to Facebook advertising. This data is also valuable for ad targeting if you want to explore Facebook advertising. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

NOVEMBER 5, 2024

Garner found that 44% of millennials don’t want to interact with a sales rep before making a B2B purchase. Remember how I mentioned 44% of millennials don’t want to talk to a sales rep when making a B2B purchase? When I asked Lynch for his thoughts about millennials not wanting to speak to a salesperson, he wasn’t surprised.

B2C 126

B2C Millennials Customer Journey User-Generated 126

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users. Male: Around 63%.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. Every generation is cost-conscious right now, with millennials, Gen X, and baby boomers switching brands and finding new loyalty programs to stretch their dollars as far as possible.

Shoppers 105

Shoppers Gen Z Retail Finance 105

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital.

Gen Z 59

Gen Z Millennials Entertainment Health 59

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. The most popular response for finding deals in general was through online or in-store store advertising and signage.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Sprout Social

FEBRUARY 28, 2025

Social media advertising statistics in the UK The UK’s social media advertising market is booming, with strong growth projected for 2025. social media advertising market is projected to reach 9.95 The UK’s social media advertising market is booming, with strong growth projected for 2025. million (+3.2%).

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Set Up

SEPTEMBER 10, 2024

While Millennials have more established careers and spend more, Gen Z has the power to shape trends and is increasing its purchasing power as it continues to take over the workforce. Gen Z also prefers raw, unfiltered content over polished advertisements. According to NIQ , Gen Z is expected to have $2.7 Authenticity builds trust.

Gen Z 59

Gen Z Millennials User-Generated Fashion 59

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. HawkSEM, a social media marketing agency, claims advertisers can expect a good Facebook Ads campaign to yield ROI between 4x and 5x of spend. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

Gen Z 82

Gen Z Social Media Marketing Transform Marketers 82

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 80

Branding Gen Z Pharmaceutical Health 80

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145