Search Engine Land

SEPTEMBER 20, 2024

Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This article highlights seven practical synergies both your PPC and SEO teams can implement to drive even more revenue for your business. SEO efforts should target keywords that drive conversions, not just traffic.

SEO

Marketing Insider Group

OCTOBER 29, 2024

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. SEO is the task of improving your website’s visibility on Google and other search engines so it’s easier for people to find you when searching for relevant content. But why is SEO so crucial? According to Backlinko, only.44%

SEO

Search Engine Land

JULY 25, 2024

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. Clients often judge SEO and paid search as independent channels. In 2009, the entire U.S.

SEO

Backlinko

JULY 25, 2025

You want more customers, and you’re ready to advertise your business. Phase 1: Choose the Right Channels to Advertise On There are dozens of channels you can use to advertise your business. Your goal decides everything, from where you advertise to what your ad looks like. But how should you do it? There’s Google Ads.

Advertisers

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies.

SEO

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

SEO

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Think bigger: Youre getting a snapshot of your competitors SEO strategy. Competitor keywords reveal opportunities to boost your SEO in three ways. Step 1: Identify Your SEO Competitors If you want to find competitors keywords, focus on SEO competitors.

SEO

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Why Paid Media Matters for Brand Awareness Paid media advertising excels at introducing brands to audiences unfamiliar with their offerings.

Advertisers

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.

Real Estate

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

SEO

Search Engine Land

JULY 22, 2024

The beauty of PPC and social media advertising is that you can target where they are using inclusions, exclusions and geographically. SEO Search engines have entered the shopping process. The links are not backlinks for SEO , but they can be crawled and help get your most important holiday tweaks found. PPC and paid social.

SEO

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertisers

Marketing Insider Group

JUNE 10, 2025

If your product fits into any of those ideas, it’s a smart place to advertise. Then when your SEO kicks in or your email list grows, you’re not reliant on ads forever. Pinterest Ads – Where People Go to Plan Pinterest users show up with a mindset: inspiration. They’re planning their dream kitchen, next DIY project, or wardrobe refresh.

Advertisers

Power Digital Marketing

JUNE 6, 2025

To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. Expand Reach to Highly Targeted Audiences One of the primary benefits of paid social media advertising is the ability to zero in on ultra-specific audience segments.

Advertisers

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO

Backlinko

DECEMBER 23, 2024

What Is Manufacturing SEO? Manufacturing SEO is the process of making changes to a manufacturing website to increase its visibility in organic search results. Manufacturing companies can handle SEO in-house. Or work with an agency partner to develop an SEO plan. Why Is SEO Important for Manufacturers?

Manufacturing

Marketing Insider Group

DECEMBER 16, 2024

Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to.

SEO

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A pictures worth a thousand words As the saying goes, using visual-driven storytelling is the best way to go when advertising in this space.

Advertisers

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Made for marketers Learn how illumin unlocks the power of journey advertising Get started! Follow @illuminHQ

Advertisers

Buffer Marketing

JANUARY 7, 2025

Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. The platform analyzes your data across advertising platforms and forecasts how future campaigns will perform, helping you distribute your budget more effectively. " Pricing : Starts at $39/month to access AI features. Pricing : Not listed.

Price

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Digital Marketing

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. Also, featuring these articles on your website boosts SEO and provides authentic testimonials. SEO benefits: Fresh, relevant content has a positive impact on SERP rankings.

User-Generated

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. billion in advertising in 2023. Android, Google’s operating system. Why we care.

Law

Search Engine Land

SEPTEMBER 12, 2024

In this article, Semrush’s Managing Editor, Alex Lindley , shares how his three S approach – structure, skimmability and search intent – can fuel SEO growth, plus helpful examples and takeaways. For content the writer is creating for SEO purposes, I always point to the inverted pyramid and/or the bottom line up front (BLUF) framework.” “The

SEO

Martech

JULY 11, 2024

Plai, an ad platform for small and medium businesses, has added new features to help users manage their advertising campaigns more effectively. Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising.

User-Generated

Backlinko

DECEMBER 5, 2024

It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. per month, according to Advertising Research. A critical aspect of local search marketing is search engine optimization, or SEO. What Is Local Search Marketing?

Search Marketers

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. SEO optimization : Fine-tune your content to climb search rankings and boost organic traffic.

Marketing Strategy

Martech

JULY 22, 2024

Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 If you doubt that quantifying offline advertising is too expensive, too complex and too time-consuming, think again. What do the numbers mean? position to the 2.5 position doesn’t say anything. Which words/phrases moved?

Key Performance Indicator

Marketing Insider Group

FEBRUARY 17, 2025

Long-tail keywords are a secret weapon as you boost your SEO efforts. Why Are Long-Tail Keywords Important in SEO? SEO Benefits of Using Long-Tail Keywords Using long-tail keywords as part of your keyword strategy offers some advantages, helping you improve rankings, reach your audience, and maximize your marketing efforts.

SEO

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. By keeping them separate, advertisers can set more aggressive targets for broad match campaigns, which is crucial given their wider reach. You can also do the same with apps if your competitor has one.

eCommerce

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding

Martech

OCTOBER 24, 2024

It also includes built-in SEO tools, scheduling features, and a calendar view for published content. Illuma partnered with PubMatic to offer advanced contextual recommendation capabilities to advertisers. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season.

User-Generated

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. 3+ years of experience in SEO, paid search, or digital marketing, with team leadership experience.

Management

Hubspot Marketing

NOVEMBER 4, 2024

Payne , an SEO and the CEO of Loud Interactive , who told me about the proprietary AI tools he uses: “What used to take us a month to do, we have programmed — it took us three months to program it — but we have now programmed to get done in about three hours.” A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics