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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Hence, SEO and PPC are the two most crucial aspects of digital marketing. However, in the current market scenario, as competition increases and organic search algorithms incorporate AI, ranking well and achieving a strong search presence has become more challenging than ever. What does search engine optimization (SEO) include?

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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand. The strategy?

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links.

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5 hot B2B marketing trends

SmartBrief - Marketing

Beyond organic SEO Organic SEO will always be vital. Its a foundational part of marketing (until websites get replaced). However, AI has generated a new type of SEO to be aware of: AI-generated summaries for search queries. You need to provide deeper content still following SEO best practices (i.e.,

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8 Remarkable SEO Podcasts to Level Up Your Knowledge

Backlinko

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO
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29 Budget-Friendly Digital Marketing Tools for Small Businesses (+ Free Options)

Buffer Marketing

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. These digital marketing tools can help you track relationships, streamline outreach, manage campaigns, and measure the impact of your collaborations. SEO (search engine optimization) tools SEO isn't just about pleasing search engines.

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10 features and capabilities you need in a call analytics platform

Martech

Many vendors have native integrations for SEO, performance advertising, DSP, CRM and marketing automation systems. They may also offer connectivity with social media, Google, Bing, analytics tools, affiliate marketers and digital agencies.