SmartBrief - Marketing

JULY 8, 2025

With its large professional audience and recent creator-friendly updates to the platform, LinkedIn uniquely supports authenticity , credibility and measurable business results that are perfect for influencer activations for B2B and B2C brands alike. However, LinkedIn isn’t limited to B2B brands.

Influencer Marketing 112

Influencer Marketing B2C Marketers Marketing 112

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Dig deeper: Retail media networks continue to grow: 2025 predictions Priorities for advertisers. increase over last years spend, according to the latest IAB forecast. 2024 projection.

Advertisers 117

Advertisers Advertising Retail Copywriting 117

Hubspot Marketing

APRIL 7, 2025

Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. B2B vs. B2C When looking at how marketers reported ROI on Instagram and Facebook, there wasnt more than a 5% difference between B2B and B2C businesses.

Social Media Marketing 106

Social Media Marketing B2C Non-Profit Influencer Marketing 106

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 133

Manufacturing B2C eCommerce Marketers 133

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. Why Social Media Marketing Works for B2C Brands? Post pretty pictures. Run contests.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

Backlinko

JANUARY 23, 2025

Pay-per-click (PPC) advertising is one of the most effective paid channels helping businesses increase visibility and build awareness. market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 117

B2C Advertising Advertisers Content Marketing 117

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

JANUARY 14, 2025

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. We asked experts to share their views on how new tools and strategies will help advertisers and agencies make the most of their data in the coming year.

Advertising 129

Advertising Advertisers Transform Shoppers 129

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. Canada and Germany with more than 1,500 employees.

B2C 125

B2C New Technology Analytics Communications 125

Martech

MARCH 7, 2025

advertisers (94%) are worried about the impact of tariffs on ad spending, according to an IAB survey. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend. Budget contractions are anticipated to peak mid-year, with 45% of advertisers planning to reduce overall ad spend.

Advertisers 117

Advertisers Advertising Analytics Price 117

Martech

APRIL 17, 2025

Google created an illegal monopoly in the online advertising industry, a Federal judge ruled. The ruling is expected to fundamentally reshape online advertising Email: Business email address Sign me up! The Court found that our advertiser tools and our acquisitions, such as DoubleClick, dont harm competition. Processing.

Advertising 87

Advertising Advertisers Marketers Marketing 87

Martech

NOVEMBER 8, 2024

To help you get started with advertising on Reddit, I’ve recently written an article detailing various ad formats. Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively.

Gen Z 128

Gen Z CRM Millennials B2C 128

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

Social Media Marketing 96

Social Media Marketing B2C User-Generated Entertainment 96

Hubspot Marketing

OCTOBER 18, 2024

For B2C events, consider location or interests when targeting your demographics for digital ads. Print and out-of-home advertising. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage. Digital ad campaigns. Leverage relationships.

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

Hootsuite

OCTOBER 2, 2024

Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion. for those with an even mix of B2B and B2C, and just 5.7% for B2C brands. However, this also varied between B2B and B2C brands.

B2C 115

B2C CMO Copywriting Analytics 115

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

Advertisers 94

Advertisers Advertising Performance Marketing Branding 94

Martech

AUGUST 7, 2024

This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. The big picture.

Advertising 130

Advertising Advertisers Management Customer 130

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

The CMO Survey

NOVEMBER 12, 2024

Traditional advertising spending growth is also positive, at 0.8%, for the first time in two years and only the fourth time in a decade. B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Marketers report that, in general, they are spending 19.6% more on acquiring customers than retaining them.

CMO 173

CMO Finance B2C Marketers 173

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertising 122

Advertising Advertisers Retail eCommerce 122

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Advertising 125

Advertising Advertisers Price Search Marketers 125

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change.

Gen Z 115

Gen Z B2C Transform Millennials 115

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. Politics drive up CPMs. over last year. That said, the 10.5%

Branding 122

Branding Advertising Advertisers Price 122

Buffer Marketing

JANUARY 7, 2025

Attentive: Personalize messages at scale Source: Attentive Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking. " Pricing : Starts at $39/month to access AI features.

Price 123

Price Thought Leadership Transform User-Generated 123

Martech

JANUARY 10, 2025

For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. Bridging the gap between marketing and advertising technology is crucial for seamless integration and compliance. But differences in attitudes exist.

Manufacturing 130

Manufacturing Advertising Advertisers User-Generated 130

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Home Depot hosted its first-ever InFronts advertiser event last year. However, because of the growing reach of RMNs, customers can be influenced by advertisers higher up in the funnel.

Retail 122

Retail Transform Advertising Advertisers 122

Martech

AUGUST 5, 2024

This outage impacts advertisers’ ability to manage campaigns and access critical performance data. This glitch raises serious privacy concerns, as advertisers can potentially identify direct competitors by searching exposed product titles. Why we care. Between the lines. What they’re saying. Bottom line.

Advertising 111

Advertising Advertisers Management Product 111

Martech

NOVEMBER 18, 2024

Dig deeper: How TikTok is transforming brand advertising Why we care. Multilingual support : Create videos in different languages to tap into global markets. Customization : Edit and tweak videos to fit your brand’s vision. This tool lowers the barrier to entry for brands unfamiliar with video production or TikTok trends.

Transform 128

Transform Global Marketing Marketers Marketing 128

Hubspot Marketing

NOVEMBER 26, 2024

He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. Whether you're a B2C or B2B marketer, the sentiment stands — personifying your brand as the “cool kid” works for some brands, but what works better for most is simply being helpful, curious, and encouraging.

Fashion 111

Fashion B2C Marketers Marketing 111

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. “A few years ago it was pretty much just B2C and it was pretty random — like someone who got kicked off “The Bachelor” doing unboxing videos. Now, it’s so targeted.”

Marketers 122

Marketers Marketing Advertising Advertisers 122

Martech

AUGUST 9, 2024

One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. Key features: Immediate effect upon setting. How it works.

Advertising 131

Advertising Advertisers Management Marketers 131

Martech

JULY 16, 2024

Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors. Source: IAB 2024 Digital Video Ad Spend & Strategy Report Why we care. The full report can be downloaded here.

Advertising 117

Advertising Advertisers Branding Marketers 117

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food 119

Food User-Generated Advertising Advertisers 119

Martech

OCTOBER 31, 2024

DAIVID launched a self-service solution that uses AI to predict the emotional and business impact of ads, enabling advertisers to measure ad effectiveness at scale. Omneky launched AI agents that automate advertising campaign generation, launch and optimization, delivering improved performance and efficiency.

Health 117

Health Advertising Advertisers Analytics 117

Martech

JULY 25, 2024

Taboola , a leader in natve advertising, launched a new AI platform to help publishers attract more readers. Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. The first was in 2006 when Disney traded him to NBC for the rights to Oswald the Rabbit, the ur-Mickey Mouse.

B2C 114

B2C Energy User-Generated Retail 114