Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. You can use humor and inside jokes to reach Millennials, Gen X and Boomers.

Gen Z 92

Gen Z Branding Retail Education 92

Hubspot Marketing

MARCH 19, 2019

will spend over 350 million dollars on email advertising in 2019. 73 percent of millennials prefer communications from businesses to come via email. will spend over 350 million dollars on email advertising in 2019. 73 percent of millennials prefer communications from businesses to come via email. billion by 2019.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145

Hubspot Marketing

MAY 9, 2022

However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday. 22% of B2C brands say Sundays are the best days to post on Pinterest, compared to only 6% of B2B brands. Conversely, only 2% of B2C brands chose Mondays versus 13% of B2B brands. 3 and 6 p.m., 3 to 6 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. million people use Reddit daily, and 379.4 million posts and 9.7

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% This could work in your favor if youre a B2C brand. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. million people use Reddit daily, and 379.4 million posts and 9.7

Gen Z 96

Gen Z Copywriting Real Estate Marketing 96

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. What Is the Difference Between B2B and B2C Niche Marketplaces? Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

MAY 3, 2022

billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite. Platforms like Facebook, Instagram, TikTok, Snapchat, and Pinterest are great for B2C marketing, whereas LinkedIn is good for B2B, and Twitter and YouTube are great for both.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

FEBRUARY 25, 2025

In 1898, advertising pioneer Elias St. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Right behind them is Gen Z.

Transform 82

Transform Marketing Marketers Gen Z 82

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 68

B2C Gen Z Millennials eCommerce 68

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 118

eCommerce Gen Z B2C Shoppers 118

Martech

MARCH 8, 2024

Political advertisers need to identify these groups to tailor their message and make sure they aren’t wasting spend. And the same principles apply to B2C advertisers. However, 36% of Gen Zs and Millennials said they sway their votes. Influencers.

Gen Z 104

Gen Z Millennials Shoppers B2C 104

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. In a Deloitte report , respondents 18-25 years old took greater notice of representative advertising at the time of purchase.

Influencer Marketing 130

Influencer Marketing Market Trends Gen Z Fashion 130

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays. sorrynotsorry.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Typically, promotional content consists of advertisements, coupons, customer testimonials, etc.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. After 14 years, the platform is one of the most valuable in the world, for B2B and B2C companies alike.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Hootsuite

DECEMBER 10, 2019

The Facebook Group includes no product placement posts or advertising. Millennials are feeling particularly bleak. In particular, millennials identified several areas they want their companies to deliver on. They seek places to be creative online without being bombarded by advertisements (or spotted by their parents).

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 11, 2022

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. B2C personalized marketing examples.

Personalized Marketing 120

Personalized Marketing B2C Customer Journey Law 120

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. Paid social media advertising can help your business generate more leads. Advertising can complement your organic lead generation efforts — they don’t have to be mutually exclusive. Create targeted ads. But times have changed.

Gen Z 128

Gen Z User-Generated Social Media Marketing Millennials 128

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 billion people will be reachable through social media advertising by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

DECEMBER 20, 2022

Let Data Take the Guesswork Out of Advertising. Work to advertise in the places where your target customers are spending their time. When data tells you that your audience is primed to make purchasing decisions on a given platform, put more eggs into that basket versus wasting advertising spend elsewhere. Make it Easy to Buy.

Branding 119

Branding CRM Thought Leadership Millennials 119

Neil Patel

OCTOBER 8, 2020

Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator. For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates.

Transform 145

Transform Marketing Marketers Millennials 145

Martech

JUNE 2, 2022

Among the capabilities created by the partnership are: The ability of Commerce Cloud merchants to publish their products easily on Tik Tok using catalog-focused advertising solutions with simple one-click set up. Specific offerings. Use of the TikTok pixel to analyse and optimize campaign performance. How long that will last, who knows?

Gen Z 104

Gen Z Millennials Entertainment Digital Marketing 104

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of their advertising budget to branding.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

AUGUST 16, 2022

This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Addressability for in-game advertising is still in the early stages, but now there are more opportunities, according to Keith Soljacich, head of innovation at agency Publicis Media. Get MarTech!

Gen Z 110

Gen Z Millennials Fashion Marketing 110

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Neil Patel

OCTOBER 12, 2020

Remember when millennials disrupted the way we work with remote work and telecommuting? Pathmatics is a marketing intelligence platform that dissects how brands advertise online. Personalization: Emarsys : Emarsys is an AI omnichannel platform helping you personalize your B2C marketing across the board.

Marketing 136

Marketing Marketers User-Generated Millennials 136

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. For B2C brands, digging through product reviews from brands can clue you in on what makes a physical product compelling to customers. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research 111

Market Research Gen Z Price B2C 111

Hubspot Marketing

DECEMBER 4, 2023

Page roles include: Admin Facebook access with full control Editor Facebook access with partial control Moderator Access to Message Replies, Community Activity, Ads, Insights Advertiser Access to Ads and Insights Analyst Access to Insights Community Manager Access to moderate live chats 3. Integrate your YouTube channel. Promote your page.

Gen Z 122

Gen Z User-Generated Millennials B2C 122

Martech

SEPTEMBER 13, 2023

This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gen Z 122

Gen Z Shoppers Retail Price 122

Duct Tape Marketing

APRIL 13, 2017

Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Facebook advertising. Advertising runs a gamut of choices- from very simple to a full-fledged campaign. Advertising on Twitter. There is always that anxiety to get started.

User-Generated 73

User-Generated Transform Promotion Advertising 73

Search Engine Land

JUNE 16, 2023

Quarterly goals might be appropriate for paid advertising, but 6-12 months is a more realistic timeline for SEO. In a market where 50% of Gen-Zers and 40% of millennials say they’re more likely to purchase from companies who take a stance on social issues like racial justice, LGBTQ+ rights, gender inequality, and climate change.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Marketing Insider Group

MARCH 4, 2020

More than attachments to traditional advertising challenge those enterprises who haven’t taken full advantage of content marketing. B2B companies often seem stifled and stuffy in comparison to their B2C peers when it comes to content marketing. Leverage Agile methods and break up silos to create revenue-building content. Salesforce.

Content Marketing 104

Content Marketing User-Generated Marketing Marketers 104

Duct Tape Marketing

AUGUST 31, 2017

Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. Email open rates, click-through rates, and response rates.

Copywriting 67

Copywriting Millennials Inbound Marketing B2C 67

Martech

SEPTEMBER 7, 2023

For example, if you’re targeting millennials, you might want to focus on Instagram and TikTok. Not all social media platforms are created equal. When choosing a platform for your paid social ads, choose one your target audience is using. Target your ads.

Shipping 115

Shipping Millennials Email Marketing SEO 115