Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. AI-powered personalization will evolve.

Gen Z 111

Gen Z Transform Health Entertainment 111

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Branding 85

Branding Fashion Food Transform 85

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms.

Advertising 145

Advertising Advertisers Content Marketing User-Generated 145

SmartBrief - Marketing

NOVEMBER 24, 2024

Even better: Influencers can turn their audience into your subscribers through compelling content and calls to action, often yielding higher conversion rates compared to traditional marketing. Authentic influencers who align with your brand values can foster deeper trust and engagement, making their endorsements more impactful.

Influencer Marketing 111

Influencer Marketing Traditional Marketing Advertising Advertisers 111

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space.

Branding 52

Branding Shipping Transform Shoppers 52

Adams & Knight Marketing

JUNE 18, 2018

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. Maislen is a 37-year industry veteran with extensive copywriting experience for a variety of clients and mediums.

Advertising 130

Advertising Advertisers Copywriting Health 130

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape.

Marketing Mix 96

Marketing Mix Traditional Marketing Marketing Marketers 96

Hubspot Marketing

AUGUST 6, 2018

This is what brand awareness can do for a brand: embed itself into people’s lifestyles and purchase habits so that consumers don’t have to think twice before becoming a customer, time and time again. Brand awareness might seem like a vague concept, and in truth, it is. Brand Awareness Fosters Trust. Let’s dive in.

Branding 145

Branding Real Estate Energy Advertising 145

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 125

Advertising Advertisers Transform Customer Acquisition 125

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 95

Influencer Marketing Marketing Marketers User-Generated 95

Neil Patel

APRIL 19, 2021

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. That’s why you must leverage Twitter advertising and create an effective campaign if you want your Tweets to help you achieve your business goals. Tailored Audiences. Promoted Tweets.

Advertising 137

Advertising Advertisers User-Generated Promotion 137

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

by Ravali Ravulapati The internet is used for every aspect of life – not only for communication, entertainment and education, but for creating opportunities, brand visibility, and providing targeted messages to prospects. Advertisers knew this trend was coming as more and more people started moving towards the online world.

Advertising 124

Advertising Advertisers Entertainment Traditional Marketing 124

OnPassive Marketing

OCTOBER 1, 2022

Traditional marketing techniques are the most popular in use today, but with so many new modes of advertising emerging, marketers are always looking for more effective ways to gain attention. Find out what growth marketing is and how it differs from traditional marketing. What Is Growth Marketing?

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketing 64

Hubspot Marketing

JANUARY 23, 2020

So how do you get your product in the hands of a celebrity when you're not a huge brand? Before social platforms emerged, A-list celebrities were used to endorse brands through TV commercials, print advertisements, and other traditional marketing strategies — for instance, consider Justin Timberlake's 2003 McDonald's marketing campaign.

Branding 144

Branding Fashion Traditional Marketing Food 144

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hubspot Marketing

FEBRUARY 12, 2020

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. Those mediums — including social media, email, and paid advertising — are part of what's called a business's media mix, a process that can be helpful for businesses that need a little organization.

Branding 134

Branding Traditional Marketing Analytics Promotion 134

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. B2B newsletters serve a very different purpose from email marketing or email promotions. Let’s get started. If you don’t subscribe yet, come join us!

Education 95

Education Logistics Advertising Advertisers 95

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

What does this mean for your brand ? One thing you might not expect to see is large groups of festivalgoers congregated around brand activations. Located throughout the festival grounds, these activations are places where brands try to integrate themselves into the event itself. Experience Marketing for Brands.

Branding 132

Branding Millennials Entertainment Marketing 132

Buffer Marketing

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  that perfectly aligns with your brand and target audience. 

Marketing 101

Marketing Marketers Promotion Health 101

Hubspot Marketing

MARCH 20, 2017

In fact, it's actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them. Guerrilla marketing is often best understood when it's observed, so that's how we're going to approach its best practices and takeaways here. Types of Guerrilla Marketing.

Branding 145

Branding Inbound Marketing Food Marketing 145

Marketing Insider Group

APRIL 8, 2020

Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. Other factors such as brand reputation and online reviews influence buying decisions far more than the skills of a particular salesperson.

Advertising 110

Advertising Advertisers Education Promotion 110

Marketing Insider Group

JUNE 18, 2024

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Why Content Marketing?

Branding 118

Branding Transform Marketing Marketers 118

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. But heres where most brands get it wrong — they lean too hard on one side.

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

OnPassive Marketing

AUGUST 23, 2022

Billboard advertising is a dynamic way to promote your business. However, there are many benefits that billboard advertising offers in metropolitan cities. What Is Billboard Advertising? Billboard advertising is a type of marketing that uses large, visible structures to promote products or services.

Advertising 96

Advertising Advertisers Promotion Place 96

Power Digital Marketing

JUNE 3, 2025

UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Fashion 52

OnPassive Marketing

JULY 19, 2022

Search engine advertising can be an essential part of your marketing strategy. If you haven’t looked into the options and are still unsure, look at this article to see what you need to know before investing in SEO or PPC marketing. What Is Search Engine Advertising? How To Get Started With Search Engine Advertising?

Advertising 91

Advertising Advertisers Affiliate Marketing Traditional Marketing 91

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity. That was a serious omission.

Energy 59

Energy Transform Product Advertising 59

Martech

JULY 11, 2023

While you may have already explored the capabilities of ChatGPT , Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency in another digital advertising task—there’s a variety of benefits you may not have tapped into, or even thought of yet.

Advertising 84

Advertising Advertisers User-Generated Traditional Marketing 84

Marketing Insider Group

JANUARY 26, 2021

Display Advertising & Pay-Per-Click (PPC). Display advertising is an economical online advertising method, offering the opportunity to display graphic banner ads on website categories of your choosing. Advertisers can specify bids, ad copy, display time of day, location targeting, and more. Email Marketing.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Businesses Grow

MAY 30, 2023

The seed of amazing The RISE community is dedicated to learning about the future of marketing and it’s populated by many global subject matter experts. Could I rely on dozens of busy people from 15 different time zones to come together and create a book that will be part of my brand?

Copywriting 144

Copywriting Direct Mail Advertising Advertisers 144

Digital Marketer

DECEMBER 21, 2023

Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to. This ties into increasing brand reputation as well. Or a contest.

Management 95

Management Branding Social Media Marketing Place 95

Spiralytics

DECEMBER 18, 2024

It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers. The social media giants potential for creativity and virality allows brands to tap into a younger and more diverse audience. With over 56.1

User-Generated 52

User-Generated Shipping Advertising Advertisers 52

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different.

Stealth Marketing 139

Stealth Marketing PR Social Media Marketing Advertising 139

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] 05:44] One word: Branding! A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging.

CMO 85

CMO Customer Journey Transform User-Generated 85

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. Is Influencer Marketing Is More Effective Than Traditional Advertising ?

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital marketing is more affordable than traditional marketing. But many can afford digital marketing techniques to reach out and engage with ideal audiences. . How affordable is digital marketing compared to traditional marketing methods? Take email and social media marketing as examples.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87