Sprout Social

JUNE 11, 2025

The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. This is also an effective campaign because the product advertising is subtle.

Influencer Marketing 104

Influencer Marketing Gen Z Food Health 104

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S.

Influencer Marketing 120

Influencer Marketing Marketing Marketers Analytics 120

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach.

Influencer Marketing 89

Influencer Marketing Marketing Marketers User-Generated 89

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 94

Influencer Marketing Affiliate Marketing Marketing Marketers 94

Businesses Grow

JUNE 23, 2025

It seems like influence and influencers are in the news a lot these days, and I’d like to interrupt the constant flow of AI news to poke my head in here and bring us back to a crucial marketing reality — the age of influencer marketing is just beginning, and AI will actually make it more important.

Influencer Marketing 66

Influencer Marketing Marketing Marketers Advertising 66

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 68

Advertising Advertisers Law User-Generated 68

Buffer Marketing

JULY 22, 2024

Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience. Getting started with social media advertising is overwhelming, to say the least. In this article, you’ll learn everything you need to know to kickstart your social media advertising efforts.

Advertising 103

Advertising Advertisers Gen Z Social Media Marketing 103

Hubspot Marketing

NOVEMBER 18, 2024

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? However, I hit a wall as it was time to take the following steps to work with influencers. percent) Instagram (46.7

Influencer Marketing 131

Influencer Marketing Price Affiliate Marketing Millennials 131

Martech

OCTOBER 8, 2024

While 78% were very satisfied with the quality of leads when content syndication was combined with display advertising, 35% thought content syndication would provide poor leads; that’s a minority but a substantial one.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

Branding 123

Branding Influencer Marketing User-Generated Key Performance Indicator 123

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. Speaking of paid advertising, social media ads and influencer marketing are also powerful ways to generate leads through social media. Read the room.

Social Media Marketing 107

Social Media Marketing Gen Z Marketing Marketers 107

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SmartBrief - Marketing

NOVEMBER 24, 2024

The ROI on influencer marketing is undeniable. Whether you’re a social media creator or running a streaming service , streaming platform influencer collaborations can significantly boost your reach and engagement. So, why should you invest in influencer marketing? Let’s break it down.

Influencer Marketing 110

Influencer Marketing Traditional Marketing Promotion Advertising 110

Hubspot Marketing

SEPTEMBER 9, 2024

Explore which influencers and creators your Gen Z buyers follow and if you can potentially partner with them. Learn more about your options for influencer marketing in our ultimate guide. What can you do as a marketer? Perhaps you could send them a free product to post about or work on a larger content collaboration.

Gen Z 142

Gen Z Millennials Entertainment User-Generated 142

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. They prefer raw, unfiltered content over highly produced marketing materials. Key takeaway: Gen Z can be reached more via influencer marketing than any other generation.

Gen Z 106

Gen Z Transform Health Entertainment 106

Hubspot Marketing

APRIL 7, 2025

Performance-wise, marketers rank Instagram as the top performing platform for site traffic, engagement, audience growth, and influencer marketing. And this isnt just among Meta platforms, Instagram is the top performer across all social media platforms we surveyed marketers on. Facebook lags behind by an average of 12%.

Social Media Marketing 102

Social Media Marketing B2C Non-Profit Influencer Marketing 102

Neil Patel

JUNE 25, 2025

Key Takeaways Paid media is any form of paid advertising on a platform you don’t own. Influencer and search ads are the first and second most trusted channels. Influencer recommendations, advertorials, and sponsorships are well-known forms of native advertising. The global market was worth an impressive $252.95

User-Generated 98

User-Generated Advertising Advertisers Direct Mail 98

Search Engine Land

JULY 23, 2024

Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? Dig deeper: How publishers can regain traffic and revenue with affiliate marketing 7. What does influencer marketing include? Google Ads).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertising 117

Advertising Advertisers Law Branding 117

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. Effective social media marketing includes: Organic content creation to connect with audiences authentically.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Buffer Marketing

JANUARY 7, 2025

Partnership marketing AI tools These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts. CreatorIQ: Match with ideal influencer partners Source: CreatorIQ Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time.

Price 122

Price Thought Leadership Transform User-Generated 122

Hubspot Marketing

OCTOBER 11, 2024

Collaborative Marketing Campaigns Fostering brand awareness is often important to both businesses within a B2B2C marketing partnership. As such, broadcasting your collaboration via creative advertising campaigns can be a great way to call attention to both brands as well as their specific services and product offerings.

Manufacturing 132

Manufacturing B2C eCommerce Marketing 132

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Nearly 40% of Gen Z consumers trust influencers more than they did a year ago. Everything changed with Baby Boomers.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96

Buffer Marketing

FEBRUARY 6, 2025

In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. This marketing strategy might provide better results in the short-term but needs to be supplemented with organic content to achieve best results over the long-term. Don't be.

SEO 114

SEO Real Estate User-Generated Promotion 114

Sprout Social

JUNE 18, 2025

According to the State of Influencer Marketing Report , Gen X is almost twice as likely to engage with influencers on Instagram as Boomers. If you’re looking to connect with Gen X on Instagram, it’s strategic to invest in partnerships with influencers and content creators who have a Gen X audience.

User-Generated 130

User-Generated Influencer Marketing Marketing Marketers 130

Hubspot Marketing

APRIL 15, 2025

Paid vs. Organic: Finding Your Balance While TikTok offers robust advertising options, many brands succeed through organic content that resonates with the platform's authenticity-first ethos. What I like: Im impressed by how TikTok has managed to create an advertising ecosystem that doesnt feel intrusive.

Social Media Marketing 89

Social Media Marketing Marketing Marketers Influencer Marketing 89

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. What’s more troubling is what companies are spending their money on.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Martech

NOVEMBER 13, 2024

A similar sentiment was echoed at another industry gathering — the 2024 MASB (Marketing Accountability Standards Board) Summer Summit. Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). and the U.S.

Transform 133

Transform Marketing Marketers Customer Acquisition 133

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. link] Actually, Costco doesnt spend on advertising. billion in 2024.

PR 108

PR User-Generated Transform Thought Leadership 108

SocialPilot

JULY 12, 2024

Paid Social Media Analytics If you invest in paid social media advertising on social media platforms, this is one critical area you should not overlook. Influencer Analytics This type of analytics helps you assess the effectiveness of your influencer marketing campaigns.

Analytics 115

Analytics Transform User-Generated PR 115

Hootsuite

FEBRUARY 27, 2025

YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. Odds are, no matter how niche your audience is, some of them are on YouTube, making this the perfect platform for advertising. YouTube influencer statistics Considering working with influencers on YouTube?

Gen Z 103

Gen Z User-Generated Marketing Marketers 103

Sprout Social

SEPTEMBER 17, 2024

When embarking on an influencer marketing journey or seeking to promote UGC, creating a singular hashtag is now best practice. Additionally, social platforms are constantly rolling out new shopping and advertising features tailored for social media for retail. Implement influencer marketing and user-generated content campaigns.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

illumin

DECEMBER 5, 2024

Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? While Google’s continuation was welcome news to marketers, they didn’t lose focus, urging advertisers to stay focused and to continue moving away from cookies.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Businesses Grow

SEPTEMBER 23, 2024

This is a great lesson literally pointing to the future of influencer marketing, and I kept forgetting to blog about it. It’s a 24-year-old TikTok star, Influencer marketing has entered a new phase. About a year ago, singer Ed Sheeran partnered with Heinz on a new hot sauce. It isn’t P&G.

Manufacturing 73

Manufacturing Influencer Marketing Energy Marketing 73

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Key Performance Indicator 104

Key Performance Indicator Analytics Social Media Marketing User-Generated 104