Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. Also, featuring these articles on your website boosts SEO and provides authentic testimonials. Promote the contest across all your channels, including social media, email, and your website.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 120

Digital Marketing User-Generated Marketing Marketers 120

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Run regular social promotions and campaigns and track their success (e.g., X chats, LinkedIn discussions, etc.).

Management 111

Management Inbound Marketing Marketing Marketers 111

Backlinko

JULY 25, 2025

You want more customers, and you’re ready to advertise your business. Grab this free sheet with 30 ways to promote your business. Phase 1: Choose the Right Channels to Advertise On There are dozens of channels you can use to advertise your business. But how should you do it? There’s Google Ads. Billboards.

Advertisers 64

Advertisers Advertising Direct Mail Promotion 64

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. TikTok SEO 3. TikTok SEO TikTok has started to function more and more like a search engine.

SEO 114

SEO Real Estate User-Generated Promotion 114

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Whitepaper 124

Whitepaper User-Generated eBook Analytics 124

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. Why Paid Media Matters for Brand Awareness Paid media advertising excels at introducing brands to audiences unfamiliar with their offerings.

Advertisers 52

Advertisers Advertising Branding User-Generated 52

Marketing Insider Group

JANUARY 6, 2025

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Key Fundamentals for Marketing a Product Brand The product is going to get the spotlight in most of your advertising efforts, but before you can market it successfully, you need to understand the brand behind it.

Product 68

Product Price Marketing Marketers 68

SmartBrief - Marketing

NOVEMBER 13, 2024

Apart from social media efforts and paid advertisement, organic traffic is your best bet. Backlinks from trustworthy websites build up your SEO and improve your website ranking. This can be helpful for further promotion opportunities. When you create a piece of content like that, you’ll have to promote it first.

SEO 117

SEO Promotion Branding Advertising 117

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Backlinko

JANUARY 6, 2025

Read more: SEO vs. SEM: Whats the Difference? According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. Further reading: Google Ads Competitor Analysis: A How-to Guide (+ Top Tools) Build Your SEO Foundations Paid search delivers immediate results. increase in Add to Cart.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Power Digital Marketing

JUNE 6, 2025

To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. Expand Reach to Highly Targeted Audiences One of the primary benefits of paid social media advertising is the ability to zero in on ultra-specific audience segments.

Advertisers 52

Advertisers Advertising Gen Z User-Generated 52

Marketing Insider Group

JULY 29, 2024

According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. For example, let’s say you want to craft an email marketing campaign to promote an upcoming peer-to-peer fundraising opportunity.

Digital Marketing 74

Digital Marketing CRM Marketing Marketers 74

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Airbnb: Email While still promotional, Airbnbs emails go for the soft sale.

Gen Z 121

Gen Z Social Media Marketing User-Generated Inbound Marketing 121

Neil Patel

JUNE 25, 2025

Key Takeaways Paid media is any form of paid advertising on a platform you don’t own. Paid media is any form of promotion that meets both of the following criteria: it happens on a platform you don’t own, and you pay for it. Influencer recommendations, advertorials, and sponsorships are well-known forms of native advertising.

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. When we were developing the content objectives for the Masters in Marketing newsletter, HubSpot senior director of marketing Kyle Denhoff said, “Most of HubSpot’s customers are small- and mid-sized businesses that won’t have big-brand advertising budgets.”

Education 99

Education Logistics Promotion Advertisers 99

Orbit Media Studios

JANUARY 8, 2025

Heres how Jay Acunzo uses logos to promote his newsletter. ” Paid endorsements are obvious advertising. These collaborations often lead to long-term partnerships, where the brand and the influencers are co-creating and co-promoting content together over time. Put these up high on your most popular pages.

Copywriting 112

Copywriting Transform SEO Place 112

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. Direct sales conversations and promotions. PR and earned media. Experiential and event marketing.

CMO 131

CMO Traditional Marketing Communications Marketing 131

Martech

SEPTEMBER 9, 2024

This typically includes: Marketing expenses: Costs associated with advertising, promotions, content creation, social media , SEO, and any other marketing initiatives. This can encompass: Advertising costs (online and offline). Promotional events and campaigns. Salaries and commissions for the sales team.

Customer Acquisition 113

Customer Acquisition Customer Food CRM 113

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. SEO and data analysts: Provide insights based on previous campaigns and predict trends that may have future budget implications.

Social Media Marketing 134

Social Media Marketing CMO Finance Health 134

Hootsuite

FEBRUARY 27, 2025

40% of YouTube Shorts users are not on TikTok or Instagram Reels Feel free to cross-promote your content across vertical video channels so you can maximize your reach. Heres how to increase your YouTube subscribers and promote your YouTube channel. Get scheduling, promotion and marketing tools all in one place for your entire team.

Gen Z 102

Gen Z User-Generated Marketers Marketing 102

Vertical Response

MAY 25, 2025

This guide on landing page SEO will show you how. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Understanding Landing Page SEO A landing page is a specific type of web page designed for targeted actions.

SEO 52

SEO User-Generated Analytics Transform 52

Sachs Marketing Group

JANUARY 13, 2025

A multi-channel strategy enables marketers to consolidate data from SEO efforts, PPC campaigns, social media engagements, and website interactions into a single, comprehensive view. Below are the essential components of a well-rounded, results-driven campaign: Search Engine Optimization (SEO) SEO remains the cornerstone of digital visibility.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Share updates on new inventory, promotions, and events to engage both past and potential buyers. Follow @illuminHQ

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Search Engine Land

JULY 16, 2024

Your content is not useful Some SEO experts blamed small creators’ unhelpful content for their devastating drop in traffic and revenue. Advertising networks have also been impacted by revenue reduction, and as a reaction, they are restricting the ability of AI-generated mass content sites to monetize with ads.

Transform 110

Transform User-Generated New Technology Promotion 110

illumin

JUNE 15, 2025

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

CRM 103

CRM Law Advertisers Advertising 103

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” Affiliate Marketing In this model, the influencers promote your brand's products and earn a percentage commission on the sales generated through their unique affiliate links.

Influencer Marketing 132

Influencer Marketing Price Affiliate Marketing Millennials 132

Hootsuite

NOVEMBER 28, 2024

Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have. D’Loraine couldn’t agree more.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

MARCH 3, 2025

For example, Slack promotes growth through team invites. Content Marketing and SEO In my experience, content marketing and SEO play a major role in building awareness and generating organic leads. SEO has become more complex with AI-generated summaries and greater content competition. Explain your products core features.

Customer Acquisition 65

Customer Acquisition User-Generated Customer loyalty Marketing 65

Marketing Insider Group

MAY 6, 2025

B2B SaaS SEO Your brilliant insights won’t matter if no one can find them. SEO is the only strategy whose results compound over time. Not advertising, not email marketing, but social media maybe a little. But SEO is what keeps your brand discoverable at scale. But SEO is what keeps your brand discoverable at scale.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Backlinko

DECEMBER 27, 2024

Further reading: ChatGPT for SEO: Ultimate Guide, Tips & Prompts Claude Like ChatGPT, Claude is an AI chatbot that generates text responses to prompts. Another Semrush tool, the SEO Writing Assistant , includes AI features to help you write online marketing content faster. It also checks the SEO potential of your work.

Transform 115

Transform User-Generated Manufacturing eCommerce 115

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A pictures worth a thousand words As the saying goes, using visual-driven storytelling is the best way to go when advertising in this space.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Search Engine Land

SEPTEMBER 17, 2024

We can borrow a lot from traditional SEO tactics here and repurpose them for social search. Just like with traditional SEO, focus on building relationships with your audience, not just algorithms. Dig deeper: How advertisers can capitalize on vertical video Prioritize the user experience!

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Signal Privy Yotpo Smile.io ReferralCandy Justuno PushOwl Recart Stamped.io Gorgias Tidio Seguno Loox ReConvert PageFly SEO Manager Plug in SEO Customers.ai Shopify’s App Store is packed with options.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75