Sprout Social

SEPTEMBER 17, 2024

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in retail is its ability to accompany shoppers along the path to purchase. Whenever you’re running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Cross-promotion is key.

Retail 119

Retail Shoppers User-Generated Customer Journey 119

Vertical Response

AUGUST 25, 2024

Multiple advertising channels can significantly enhance campaign performance. Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Combining these ensures a cohesive campaign that captures holiday shoppers’ attention across platforms.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

JUNE 24, 2025

Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. What began as a way to promote sponsored products on a retailer’s digital shelf has grown into a powerful and versatile media channel. Shoppers of competitive brands.

Retail 75

Retail Shoppers Transform Advertisers 75

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Share updates on new inventory, promotions, and events to engage both past and potential buyers.

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion shoppers), agreed with Adobe that deeper discounts spurred sales. If they don’t, retailers may risk losing out as shoppers will go elsewhere.” increase over last year. “It’s

eCommerce 126

eCommerce Retail Shoppers Health 126

Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail 88

Retail Shoppers User-Generated Customer Journey 88

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. spend $200+), and 37.3%

eCommerce 97

eCommerce User-Generated Shoppers Entertainment 97

Martech

DECEMBER 18, 2024

Cross-screen mobile advertising. What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Also, 23% engage with ad-based games or quizzes promoted by the brand. Eighty-three percent of web traffic and 76% of online purchases will be driven by mobile from December 23 to 25, Salesforce predicts.

Gen Z 103

Gen Z Shoppers eCommerce Advertisers 103

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. For example, shoppers won’t browse Amazon for a new financial advisor. In its current format, it’s not without limitations.

Retail 75

Retail Gen Z Shoppers Advertisers 75

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hootsuite

NOVEMBER 28, 2024

Reach new shoppers Play your cards right and your Pinterest strategy could have you seeing (several) dollar signs. Bonus: Download a free guide that teaches you how to make money with Pinterest advertising in six easy steps, using the tools you already have. It’s true: 75% of weekly Pinterest users say they’re always shopping.

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Buffer Marketing

DECEMBER 16, 2024

This makes it perfect for marketers who want to maximize their advertising return on investment (ROI). This unique feature can help drive traffic back to your site, get newsletter signups, land bookings, and promote your offerings while sharing valuable content from around the web. It can contain a button, form, image, or text.

Price 112

Price User-Generated Analytics Shoppers 112

SmartBrief - Marketing

DECEMBER 19, 2024

These channels provide more opportunities to unlock full-funnel advertising, particularly upper-funnel brand marketing efforts, unlocking the bigger budgets held by national brand marketing teams that RMNs are looking to win, Logan tells Forbes. Omnichannel targeting to track and engage with shoppers. RMN as the be-all, end-all?

Retail 93

Retail Shoppers Advertisers Advertising 93

Power Digital Marketing

APRIL 7, 2025

Unlike traditional advertising, which follows a more linear path from awareness to purchase, TikTok creates an impulse-driven, discovery-based shopping experience. Optimized Amazon Listings: Once a TikTok-driven shopper lands on Amazon, the product listing needs to convert them.

Branding 52

Branding Shipping Transform Shoppers 52

illumin

MARCH 27, 2025

Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. In an announcement made at its Shoptalk event in mid-March, Meta is expanding its integration of AI-powered systems and technology to its advertising portfolio.

Shoppers 65

Shoppers User-Generated Retail Advertisers 65

Spiralytics

JANUARY 15, 2025

From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Here are the latest statistics to help you maximize your advertising efforts. Business of Apps ) Advertising contributed to 75% of X’s revenue in 2023.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Martech

SEPTEMBER 13, 2024

Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Service Agent replaces chatbots in handling customer service and replaces chatbots. Buyer helps B2B customers find products, make purchases and track orders.

Shoppers 118

Shoppers User-Generated New Technology Price 118

Sprout Social

MAY 14, 2025

According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate. Another 63% of Millennials, according to the report, are more influenced by social media advertising than other forms of advertising.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Hubspot Marketing

MARCH 11, 2025

If youre running advertising for a brand, you may have questions about RMNs. A retail media network is an advertising platform that runs within a stores website or app. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. How do I get involved in RMNs? How much should I spend?

Retail 78

Retail Customer Shoppers Advertisers 78

Backlinko

APRIL 29, 2025

These keywords make your brand more discoverable, especially when shoppers are looking to solve specific problems. Shoppers use these keywords to compare different products’ features that match their needs. If advertisers are willing to pay top dollar for a keyword, it probably converts well.

eCommerce 89

eCommerce Food Shoppers Retail 89

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. online shoppers. And all of that helps your brand awareness.

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Hubspot Marketing

NOVEMBER 4, 2024

When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. Knowing this, you absolutely want to collaborate with influencers your audience loves to promote and tag your products in their content.

Product 115

Product User-Generated eCommerce Shipping 115

illumin

NOVEMBER 21, 2024

Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism. Here they are in detail.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Buffer Marketing

APRIL 21, 2025

So, promoting a brand's products or services is another great way to make money on TikTok. Tap into affiliate marketing Affiliate marketing is a powerful strategy to monetize your TikTok account by promoting products or services and earning a commission on sales generated through your unique affiliate links.

Affiliate Marketing 96

Affiliate Marketing Promotion User-Generated Product 96

Customers.ai

DECEMBER 24, 2024

Why its essential : Whether youre promoting a regional sale or a local store, geotargeting ensures your ads resonate with the audience theyre designed for. Its integration with our store and ability to show personalized ads to shoppers is outstanding. Ecommerce Focus : A reviewer on Trustpilot mentioned, Criteo is built for ecommerce.

eCommerce 72

eCommerce Price User-Generated CRM 72

Welcome Software

FEBRUARY 19, 2025

Every dollar you pour into advertising can go much further when you’re guiding customers to highly personalized experiences. The more they engage, the less you have to spend on re-engagement strategies like additional ads or promotions. Here’s why: Higher engagement rates : Personalized content gets noticed.

Shoppers 52

Shoppers Customer Branding Product 52

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Customers.ai

NOVEMBER 18, 2024

This strategy encourages satisfied customers to promote the brand, leading to increased sales and a growing customer community. Additionally, they create targeted banners promoting free shipping for orders over a certain amount, encouraging higher cart values. Ratings & Reviews: Shopify App Store : 4.8

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

illumin

SEPTEMBER 10, 2024

These materials include free samples, in-store displays and signs, loyalty offerings, coupons, and promoted items. In-store marketing lets advertisers connect with customers and build engagement organically. In contrast, only 5% of shoppers said they do all of their shopping online. This can be online or in-store.

Retail 52

Retail Transform Shoppers Advertisers 52

Hubspot Marketing

OCTOBER 25, 2024

Promoting a local business can be challenging these days. While there are plenty of location-specific and industry-specific business listing sites, I recommend starting with bigger sites and working your way toward the more niche directories to promote your local business. Create your free business listing on City Squares.

Real Estate 89

Real Estate SEO User-Generated Advertising 89

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. Whether you’re building a promotional blast or a nurturing welcome email, Klaviyo’s Template Builder helps you create beautiful emails that engage your audience. The best part?

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

SocialPilot

JULY 4, 2025

Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. Tip: Analyze platform-specific shopper behavior—like TikTok’s impulse-driven trends or Pinterest’s intent-rich browsing—and tailor your product tags accordingly.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

SocialPilot

JULY 4, 2025

Additionally, businesses can run targeted campaigns that incorporate storytelling to promote emotional connections, instilling a sense of FOMO in customers and driving purchases. Tip: Analyze platform-specific shopper behavior—like TikTok’s impulse-driven trends or Pinterest’s intent-rich browsing—and tailor your product tags accordingly.

B2C 52

B2C Social Media Marketing User-Generated Gen Z 52

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

SocialPilot

JULY 7, 2025

With new courses focused on advertising tools and creator strategies, marketers now have better learning resources right at their fingertips. The platform is testing promotional content , which could mean big things for brands. Why this matters: Threads has grown fast, and now, it’s opening the door for advertising.

Thought Leadership 67

Thought Leadership Marketing Marketers User-Generated 67

SocialPilot

FEBRUARY 17, 2025

Cost-Effective Marketing : Utilizing organic content allowed brands to achieve significant results without a substantial advertising budget. Instead of relying solely on promotional posts, they focused on interactive and engaging videos like aesthetic hand-drawn characters, encouraging users to visit their website.

Transform 40

Transform User-Generated SEO Promotion 40

Spiralytics

JANUARY 23, 2025

Consumer Engagement with Content Creators Content creators play a vital role in influencing consumer engagement and buying behaviors, offering a level of trust and relatability that traditional advertising often struggles to achieve. Social shoppers are 54% more likely to buy from relatable content creators than aspirational ones (39%).

Gen Z 52

Gen Z Transform Millennials Advertisers 52