The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Leading Marketing in a Post-Covid Era appeared first on The CMO Survey. We don’t know what’s ahead for the U.S.,

CMO 130

CMO Analytics Marketing Marketers 130

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

MAY 31, 2023

This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Dig deeper: Marketers under pressure to cut martech spend Get MarTech!

Digital Marketing 116

Digital Marketing CMO B2C Marketing 116

Martech

APRIL 18, 2024

Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising. This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We

Advertising 103

Advertising Advertisers Finance Marketing 103

Rock Content

MARCH 22, 2024

Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week. The Rise of Personalization: Tailoring Experiences in B2B No longer is personalization a B2C marketing strategy only. Intel CMO Karen Walker sees this as a power play of sorts. “

Customer loyalty 88

Customer loyalty Marketing Marketers CMO 88

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. advertisers plan to integrate programmatic DOOH in multi-channel campaigns. Media owners, advertisers, agencies, customers, everyone loses out when our industry lacks interconnection.”

CMO 121

CMO Advertising Advertisers Retail 121

Martech

OCTOBER 4, 2023

They chose an unusual channel for this: programmatic advertising. Dig deeper: Bid shading costing advertisers $6.6 So it’s not your sort of off-the-shelf optimization that a DSP would provide for you, which is great for most advertisers. In short, they needed to maximize bookings without spending a lot of money.

CMO 113

CMO Advertising Advertisers Digital Marketing 113

GrowPowerful

SEPTEMBER 12, 2022

On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. It was a sham, and the CEO was losing confidence in the model.

CMO 52

CMO Manufacturing Copywriting PR 52

Martech

NOVEMBER 7, 2023

Ads are paired with Walmart’s inventory to insure that advertised items are available for purchase. ” “We know some of our customers’ most loved TV shows right now are on Bravo,” said William White, CMO, Walmart U.S., in a statement. . in a statement. “By ” Why we care.

CMO 89

CMO Retail Advertising Advertisers 89

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards.

Real Estate 91

Real Estate Retail eCommerce Advertising 91

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies. But almost one quarter, 23%, do expect to make cuts.

CMO 94

CMO Marketing Marketers Advertising 94

Contently B2C

SEPTEMBER 15, 2016

At the dmexco conference in Cologne, Germany, LEGO CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. We don’t start with a product then move to advertising then move to content,” Goldin explained.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Martech

DECEMBER 20, 2023

The CMO Podcast Host Jim Stengel is a true marketing legend. During his time as CMO of Procter & Gamble, he turned Swiffer into a billion-dollar brand platform. He interviews different CMOs from various industries and explores their thought processes and motivations.

Marketing Ethics 105

Marketing Ethics Transform Copywriting CMO 105

Marketing Insider Group

NOVEMBER 23, 2023

We’ve applied the age-old notion of communicating through narrative to traditional advertising concepts, enabling us to build a bridge with our audience. I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. We’re all people.

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. Questions I ask Karrie Sanderson: [1:12] How did diversity, equality, and inclusion land in the CMO job? [2:06] So Carrie, welcome to the show.

CMO 75

CMO PR Marketing Marketers 75

Set Up

OCTOBER 10, 2023

Ellen Donahue-Dalton, the CMO of VillageMD, echoed how Healthcare marketers are paying more attention to consumer preferences and data to inform their practices. Pittman: “I love seeing what B2C companies do to get the attention of their audience. At the end of the day, the person on the other end is human.

Transform 59

Transform Health CMO Key Performance Indicator 59

Martech

FEBRUARY 19, 2022

Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO. Many enterprises work with different partners for email, e-commerce, CRM , social media, paid search, SEO and display advertising.

Analytics 98

Analytics CMO Price CRM 98

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop advertising if you can’t measure click-throughs. For B2C, we are talking about direct e-commerce revenue (L’Oreal’s Makeup.com is my favorite example). For more on how to be a fearless marketer, follow Michael on Twitter @BrennerMichael or see his session on the Future CMO at Marketing Nation Summit. . How are you doing?

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Marketing Insider Group

AUGUST 20, 2014

This starts with the CMO and his or her role in building a culture of content that connects with the target audience. advertising that attempts to interrupt the content people want) to help connect your brand to its audience. Content marketing looks more like publishing than advertising. What is content marketing?

Content Marketing 98

Content Marketing Entertainment CMO Marketing 98

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Alexander uses ActiveCampaign for email marketing, but she also leverages its Facebook integrations to automatically upload her customer list for Facebook paid advertising.

Transform 82

Transform CRM Email Marketing Retail 82

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. And spoiler alert: Your customers’ wants, needs and desires aren’t static.

Market Research 98

Market Research Gen Z Price B2C 98

Marketing Insider Group

MAY 11, 2020

That makes it really different than advertising (more on that in a bit). Advertising, even with today’s sophisticated digital ads, can create overexposure. Content Resonates, Advertising Saturates. On the contrary, advertising, even digital ads, leads to overexposure and saturation. That’s just advertising.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Content Marketing Institute

JANUARY 15, 2018

Jamie Glass, CMO and president, Artful Thinkers. HANDPICKED RELATED CONTENT: CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples. Rich Harris, founder and CMO, insomniagraphix. Advertising & Public Relations. No matter the content type, this type of self-indulgence is weak. Click To Tweet.

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Adobe Experience Cloud Blog

DECEMBER 16, 2014

EIU : Both B2B and B2C? Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. EIU : The CMO function has been neglected in a lot of companies in the past, but it seems to be increasingly critical. Aditya Joshi : That’s right. Social media is a good example.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Advertising Advertisers B2C 52

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Rock Content

JUNE 28, 2016

People don’t want to decipher through advertisements and unclear messages because there is little time to spare for such unnecessary tasks. Dan Levi , CMO at Clear Channel Outdoor. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Stefan Tornquist , VP of Research at eConsultancy.

Transform 40

Transform Millennials CMO B2C 40

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Advertisers and publishers will begin to consider other ways to immerse themselves into one another’s marketing efforts. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 107

Affiliate Marketing Market Trends B2C Transform 107

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of their advertising budget to branding.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Martech

JANUARY 5, 2023

Digital media and advertising. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads. It’s about understanding them and their values,” said Isabelle Guis, CMO at data management software company Commvault. “In Experience, Ecommerce and Transformation.

Transform 104

Transform CMO eCommerce Advertising 104

Hubspot Marketing

APRIL 13, 2021

If you're running a paid advertising campaign, for instance, you'll want to determine if your audience spends most time on Facebook, Google, or somewhere else. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off.

B2C 103

B2C CRM Advertising Advertisers 103