Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 68

Advertising Advertisers Law User-Generated 68

Martech

SEPTEMBER 11, 2024

Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Morning Consult, Advertiser Perceptions and Critical Mass Media also contributed to the research. Do your customers feel like you’re giving them enough attention? Why we care.

Law 127

Law Advertisers Advertising Marketing 127

Martech

JANUARY 13, 2025

These laws gave consumers greater control over their personal data, including the right to know what data is collected, how it is used, have it deleted and opt-out of its sale. Encourage global regulatory alignment : Preemptively align with stricter privacy laws like GDPR to future-proof operations. Dig deeper: U.S. Processing.

Law 130

Law User-Generated Email Marketing Education 130

Martech

SEPTEMBER 19, 2024

Marketing based on mimicry is inherently incapable of being specific or creative enough to make a brand stand out. AI-generated designs often struggle with adhering to brand guidelines and understanding subtle aesthetic principles. Yet, while generative AI has made significant strides, it has a pronounced Achilles’ heel: AI mimics.

PR 136

PR Law Energy Thought Leadership 136

Martech

MAY 19, 2025

That’s why some brands are discovering hidden opportunities amid the economic turbulence. Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it.

Transform 110

Transform PR Law Manufacturing 110

Martech

MAY 20, 2025

Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. According to the IAB, the goal is to create a practical, widely usable framework that aligns with digital advertising practices and prepares the industry for future changes.

Law 97

Law Advertising Advertisers Branding 97

Search Engine Land

JULY 25, 2024

The strongest paid search strategy builds on your brand’s unique value. Your brand terms, message and unique selling points are yours to leverage – and in paid search, they should be your safe haven. But with fierce competition, protecting your brand in paid search is crucial. What is brand protection?

Branding 81

Branding Law Advertising Advertisers 81

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Neil Patel

AUGUST 9, 2021

Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? However, here’s a quick rundown of the most common marketing laws in the U.S. Marketing Laws to Be Aware of and Follow. and abroad.

Law 137

Law Non-Profit Health Advertising 137

Hubspot Marketing

MARCH 30, 2021

Advertising is the process of creating messages that raise awareness of your brand. Most advertisements center around one business, but a unique type, called comparative advertising, centers around two. When done right, comparative ads can successfully convince consumers to do business with one brand over another.

Advertising 137

Advertising Advertisers Law Price 137

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 131

Law Education Digital Marketing SEO 131

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertising 114

Advertising Advertisers Law Branding 114

Martech

AUGUST 13, 2024

With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Also, this case was as much about setting the table for the Google advertising case that goes to trial in September. As the ruling stated “search text ads are a monopoly” but search advertising was not.

Advertisers 116

Advertisers Advertising Law Marketing 116

Martech

JANUARY 4, 2023

The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. On the other hand, brands will expect user data to be collected, managed and activated responsibly. Of course, the U.S.

Advertising 145

Advertising Advertisers Law Place 145

Neil Patel

FEBRUARY 12, 2021

One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works. An Overview of Comparative Advertising. Is it OK to go after another brand like this? Competitive Advertising.

Advertising 144

Advertising Advertisers Price Law 144

Hootsuite

MAY 30, 2023

Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. That equals big opportunity for law firms willing to invest in social media. Read on for how to create a winning social media marketing strategy for law firms. #1 Hello, is it social media you’re looking for?

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. So, choose a domain name that’s: Relevant and reflects your business or brand name Easy to remember and pronounce Concise—avoid long and complex names. And recommended tools along the way (some free and some paid).

SEO 116

SEO Law User-Generated Analytics 116

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Consider a brand like Apple from this holistic perspective. It’s a uniform, seamless brand experience. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. There are currently 12 states with data privacy laws, by the end of the year, there will be five more. Email: Business email address Sign me up!

Non-Profit 74

Non-Profit Law User-Generated Marketing 74

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. In the European Union, consumer laws require influencers to be transparent in their posts.

Advertisers 95

Advertisers Advertising Law Branding 95

Search Engine Land

AUGUST 6, 2024

Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.

Advertising 119

Advertising Advertisers Law Branding 119

Vertical Response

APRIL 5, 2025

Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. Getting Started with Google Ads Starting with Google Ads involves setting up a Google account and defining your advertising goals.

Advertising 52

Advertising Advertisers Key Performance Indicator User-Generated 52

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

Influencer Marketing 97

Influencer Marketing Marketing Marketers User-Generated 97

Sachs Marketing Group

JANUARY 30, 2023

With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Martech

SEPTEMBER 14, 2022

The report, IAB State of Data 2022 (Part II), features findings that came out of interviews with senior-level marketers at brands, agencies and publishers. Among the issues raised: Complying with the different privacy requirements of different state laws is making data collection and use increasingly unwieldy.

Law 106

Law Marketing Marketers Communications 106

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? Why do law firms and lawyers need rules for social media?

Law 97

Law Communications Advertising Advertisers 97

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 127

Branding Law Influencer Marketing Entertainment 127

Hootsuite

FEBRUARY 10, 2025

It also ensures you get the most value from your ads budget, since youre showing ads to the people most likely to purchase from your brand. You can also get a clearer sense of your customers path to purchase, accurately measuring how many points of contact they have with your brand before the sale. That might sound a bit scary.

Social Media Marketing 100

Social Media Marketing Shoppers Law Advertising 100

Martech

MAY 1, 2025

Cadent s The Cadent Platform is a system for managing advertising across channels. It scores participants based on their interactions with brand assets and content, giving exhibitors a way to identify attendees who are more likely to be interested in further engagement. Email: Business email address Sign me up! Processing.

Law 76

Law Analytics Communications Management 76

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

Advertising 113

Advertising Advertisers eCommerce Customer Acquisition 113

Martech

DECEMBER 16, 2024

Supreme Court, asking it to block a law that would go into effect on Jan. TikTok says the law violates the First Amendment. Simply, it’s a marketing channel of increasing significance for a wide range of brands. Dig deeper: How TikTok is transforming brand advertising Email: Business email address Sign me up!

Transform 63

Transform Law Communications Advertising 63

Backlinko

DECEMBER 27, 2024

For example, you could create a custom GPT to edit written content to reflect your brand voice. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Enter your domain or landing page and click Import Brand to add brand elements.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Hubspot Marketing

JULY 12, 2024

He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. Setting up an email inbox for a bakery vs. a law firm, however, will look different. It’s a reciprocal thing. Psychographics.

Management 113

Management Promotion Law Market Research 113

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Martech

MAY 8, 2025

StackAdapt released new email marketing and Data Hub solutions in its advertising platform. Advertisers will receive additional safeguards alongside InsurAds Marketing Assurance Warrant, which ensures ads reach real users in brand-safe environments. It evaluates visibility, identifies content risks and suggests improvements.

Transform 84

Transform User-Generated Law Communications 84

Hootsuite

FEBRUARY 10, 2025

But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content. The benefits of social media in healthcare Build a positive brand image Healthcare organizations arent usually what most people associate with brands, like remembering a Coca-Cola commercial from their childhood.

Law 61

Law Health Entertainment Gen Z 61