illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

SmartBrief - Marketing

JULY 16, 2024

In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s internal creative agency – then known as D1 – when I found out we would be creating a global Amazon Prime Day advertising campaign promoting the world’s biggest single-day sales event across nine countries. But times were changing.

Retail 116

Retail Advertising Advertisers Branding 116

Calvyn Lee Blog

JANUARY 28, 2024

Reddit can be a great platform for promoting your business, but because many subreddits prohibit direct self-promotion, it’s important to use Reddit wisely. In this in-depth guide, we’ll cover how to effectively promote on Reddit without getting banned. Build credibility first before trying to promote.

Promotion 242

Promotion Entertainment SEO Education 242

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Geo-targeting by region or city: Customize ads with local references, store availability, or region-specific promotions to make your campaigns feel more personalized and timely. Image source 6.

Advertising 103

Advertising Advertisers Real Estate Shipping 103

SmartBrief - Marketing

SEPTEMBER 5, 2024

This has grabbed the attention of travel advertisers and marketers, generating anxiety about the future of addressability and attribution. Why are advertisers concerned? Because of this, third-party cookies are a well-established cornerstone of personalized digital advertising.

Advertising 104

Advertising Advertisers Law User-Generated 104

Search Engine Land

SEPTEMBER 17, 2024

Meta introduced a suite of new advertising tools and formats ahead of the holiday season, aiming to help businesses capture sales by reaching customers with more personalized and timely messages. Key details.

Advertising 89

Advertising Advertisers Shoppers Retail 89

Trade Press Services Newsletter

JULY 11, 2024

Traditional advertising often lacks the credibility needed to influence such decisions. By leveraging the authority of influencers, businesses can more effectively highlight value propositions, address customer pain points, and facilitate faster decision-making. Think of influencers as partners rather than merely promoters.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

DirectMail2.0

JANUARY 8, 2025

The United States Postal Service (USPS) offers mailers opportunities to reduce postage costs while enhancing customer engagement through innovative mail piece designs and technologies. Below is an overview of each promotion, including discounts, registration periods, promotion periods, and mail piece requirements.

Promotion 59

Promotion Direct Mail Advertising Advertisers 59

Search Engine Land

JULY 15, 2024

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Advertisers will be able to highlight multiple competitive promotions (e.g., Key features: Dynamic sourcing of offer details from the ad’s website URL. Why we care.

Customer 94

Customer Advertising Advertisers Promotion 94

illumin

MAY 15, 2025

Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. billion by 2034.

Advertising 97

Advertising Advertisers Customer Acquisition Retail 97

Search Engine Land

SEPTEMBER 3, 2024

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

Promotion 67

Promotion Advertising Advertisers Customer 67

Hubspot Marketing

JULY 23, 2024

It broke the norms for newspaper advertising with an overwhelming amount of white space that caught attention and challenged the industry norms, showcasing the car’s unusually small design as a benefit, not a drawback. Back in 2019, KFC Australia ran a promotion. To promote the offer, KFC devised a giant Facebook experiment.

Promotion 133

Promotion Advertising User-Generated Advertisers 133

Martech

SEPTEMBER 4, 2024

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. How it works: The feature includes fields like occasion selection, promotion type (e.g.,

Promotion 128

Promotion Advertising Advertisers Marketing Strategy 128

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. Let’s dive in and discover the metrics that truly matter.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 67

Advertising Advertisers Law User-Generated 67

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. Quick Takeaways: Paid media advertising refers to any paid digital marketing efforts, including ads on search engines, social media, and display networks.

Advertising 62

Advertising Advertisers Whitepaper User-Generated 62

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. Social media is a go-to platform for retail customers. It’s often the first place a customer will look for information about your business. And this is true for every stage of the customer journey.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

illumin

MAY 29, 2025

From hyper-personalized Vehicle Identification Number (VIN)-specific advertising to data-driven omnichannel strategies, the modern dealership must adapt to meet the expectations of today’s online car shoppers. Consider expanding your customer base and reaching out to markets you may havent tapped into yet.

Advertising 59

Advertising Advertisers Shoppers Transform 59

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Search Engine Land

JULY 16, 2024

However advertisers are citing issues with this evolution of Merchant Center. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next). I asked advertisers on X what their issue with GMC Next is. Why we care.

Advertising 74

Advertising Advertisers eCommerce Management 74

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. This includes attracting more qualified leads, building authority, and increasing revenueall without spending a dime on advertising. And convert website visitors into paying customers.

SEO 102

SEO Customer Real Estate User-Generated 102

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Spiralytics

JANUARY 20, 2025

Its about time that traditional advertising evolved. Gender-neutral advertising is a modern approach to inclusivity thats reshaping how brands connect with their audiences. What is Gender-Neutral Advertising? Using neutral language One of the most important aspects of gender-neutral advertising is language.

Advertising 52

Advertising Advertisers Gen Z Millennials 52

Scoop.it!

OCTOBER 2, 2024

You can encourage posts by creating specific hashtags and asking customers to tag your brand. Reviews and Ratings Customer reviews and ratings are powerful forms of UGC that provide social proof. They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising.

User-Generated 120

User-Generated Branding Fashion Promotion 120

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. In 2025, it’s about offering adaptive, hyper-personalized journeys that anticipate customer needs at every interaction.”

Advertising 52

Advertising Advertisers Shoppers Shipping 52

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. over 2024 to between $5.42

Retail 121

Retail Advertising Advertisers Price 121

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Ignoring certain stages of the funnel means losing potential customers before they ever even have a chance to convert. Whats one way to achieve that? Full-funnel marketing.

Advertising 62

Advertising Advertisers Customer Journey Marketing 62

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. In the same period, the proportion of new advertisers decreased 29%. mobile gaming app advertisers rose one-quarter of a percent, remaining more or less stable. The overall volume of U.S. The overall volume of U.S. Longer campaigns.

Advertising 125

Advertising Advertisers Promotion B2C 125

Martech

MAY 12, 2025

Online advertising is getting particular attention because of increasing costs. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition? How can I incentivize customer reviews? Retailers across the U.S. Up to 36.8% Processing.

Retail 109

Retail Affiliate Marketing Advertising Customer loyalty 109

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Martech

DECEMBER 16, 2024

Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Redefine KPIs and success metrics Prioritize measures like engagement, customer loyalty, time spent and actions that lead to meaningful outcomes. Use these insights to refine your marketing mix and allocate resources effectively.

Transform 127

Transform Marketing Marketers Customer loyalty 127

Buffer Marketing

NOVEMBER 4, 2024

Start your social media marketing strategy by pinpointing where your ideal customers are active, to get the best return on investment (ROI) for your business. WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. Facebook 3.65

Branding 123

Branding Social Media Marketing User-Generated Advertising 123

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. This is because RMNs are on the rise, evidenced by their now crucial role in modern programmatic advertising.

Retail 52

Retail Advertising Advertisers Key Performance Indicator 52

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Print and out-of-home advertising. Direct mail campaign.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Martech

JULY 29, 2024

which data should be in each platform of our stack so we can properly use it to engage with your customers?). Those insights are also extremely useful when it comes to data privacy documentation and stakeholders, as you will understand what customer data is needed, where and when. Is the data being sent automatically?

Marketing 125

Marketing Marketers eCommerce Communications 125