Search Engine Land

AUGUST 19, 2024

This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in its aftermath. Google comms.

Advertising 94

Advertising Advertisers Fashion Communications 94

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. I love the challenge of learning something new. Copy and creative.

Advertisers 116

Advertisers Advertising Branding CRM 116

illumin

MAY 15, 2025

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A pictures worth a thousand words As the saying goes, using visual-driven storytelling is the best way to go when advertising in this space.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It could be a boon for advertisers, too.

Retail 115

Retail Shoppers eCommerce Advertising 115

Search Engine Land

JULY 16, 2024

However advertisers are citing issues with this evolution of Merchant Center. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next). I asked advertisers on X what their issue with GMC Next is. Why we care.

Advertising 74

Advertising Advertisers eCommerce Management 74

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. Advertisers and publishers don’t truly have free choice. A positive outcome for the DOJ, as Tomlinson noted, could reshape the digital advertising landscape. However, the evidence suggests otherwise.

Retail 115

Retail Advertisers Advertising eCommerce 115

Jeff Bullas

NOVEMBER 8, 2022

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. By optimizing your user experience for conversions , you can increase your website sales without spending any additional money on advertising. . So, let’s get started!

Advertisers 199

Advertisers Advertising Shipping Affiliate Marketing 199

Hubspot Marketing

OCTOBER 11, 2024

By providing an ecommerce marketplace, along with warehouse, customer support, and delivery services, businesses and manufacturers across industries gain the ability to sell their products to a wider range of consumers than they would normally have access to.

Manufacturing 129

Manufacturing B2C eCommerce Marketing 129

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

eCommerce 139

eCommerce Logistics Retail Manufacturing 139

Unbounce

JULY 19, 2022

Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy. Here’s how affiliate marketing works in ecommerce. Here are some of the key benefits of affiliate marketing for ecommerce businesses. Source: Amazon.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketing 145

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. By keeping them separate, advertisers can set more aggressive targets for broad match campaigns, which is crucial given their wider reach. Here are 10 key takeaways from their session.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Martech

AUGUST 30, 2024

Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences. Advertisers also have the option to customize campaigns with predetermined parameters. Optimization. Processing.

Branding 109

Branding Fashion Retail User-Generated 109

Practical eCommerce - Marketing

JANUARY 23, 2025

Magazines and catalogs can provide valuable brand advertising, an often overlooked approach by marketers. The post Print Ads Are an Ecommerce Opportunity appeared first on Practical Ecommerce.

eCommerce 106

eCommerce Advertising Advertisers Branding 106

Practical eCommerce - Marketing

MARCH 1, 2024

The post Directness Wins in Advertising appeared first on Practical Ecommerce. Andrew Faris manages large Meta Ad budgets. He says the best creative emphasizes a product's benefits — clearly and directly.

Advertising 126

Advertising Advertisers eCommerce Management 126

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 129

eCommerce Real Estate Advertisers Advertising 129

Practical eCommerce - Marketing

DECEMBER 10, 2023

The post The Key to Successful Advertising appeared first on Practical Ecommerce. Emotions drive most purchase decisions, not product specs or features.

Advertising 130

Advertising Advertisers eCommerce Product 130

Martech

JANUARY 16, 2025

Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. launched Simpli.fi The platform offers simplicity, control and a pay-as-you-go model with no minimum spend.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Search Engine Land

AUGUST 29, 2024

Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales. Some advertisers wonder whether Google will correctly categorize products. Google Ads added a new Categories tab under the Products section. What to watch out for.

Product 96

Product eCommerce Advertising Advertisers 96

Search Engine Land

SEPTEMBER 20, 2024

This way, you’ll advertise not only on Bing but also on their network of search engines, including AOL, Yahoo, DuckDuckGo, and more. Microsoft Ads generally offers cheaper CPC (as it’s not as competitive as Google) and can be a great platform for B2B advertisers, given the strong LinkedIn data integration. Processing. See terms.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.).

Marketing 120

Marketing Marketers eCommerce Communications 120

Search Engine Land

JULY 11, 2024

Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if they don’t sell products on the platform. Why we care. How it works. Between the lines.

eCommerce 83

eCommerce User-Generated Advertisers Advertising 83

Welcome Software

OCTOBER 2, 2024

Traditional vs. digital buying channels According to MasterB2B’s newly released ‘2024 State of B2B eCommerce’ report , 41% of B2B buyers prefer to do their own online research, while 46% still value phone conversations with salespeople. For B2B, both self-serve and assisted sales are alive and well. MASTER B2B TAKE.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. Both companies are driving awareness hard through aggressive, ubiquitous digital advertising.

eCommerce 116

eCommerce Fashion Shoppers Retail 116

Search Engine Land

JULY 12, 2024

This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Rufus may change how shoppers discover and research products, potentially altering the customer journey and how it allows advertisers to target customers on Amazon ads. customers in its mobile app.

Transform 87

Transform Customer Shoppers Fashion 87

Search Engine Land

JULY 8, 2024

This change affects how advertisers manage product feeds across different markets, potentially streamlining operations for multi-country campaigns. No action is required from advertisers. This shift reflects Google’s efforts to simplify campaign management for global advertisers. Why we care. ” The big picture.

eCommerce 76

eCommerce Advertisers Advertising Management 76

Search Engine Land

AUGUST 29, 2024

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Google Ads experiments allow advertisers to test changes within their campaigns before fully implementing them. Keyword match types. Campaign setting adjustments. Ad copy changes.

eCommerce 103

eCommerce Advertising Advertisers Place 103

Customers.ai

APRIL 10, 2024

So, why not buckle up and dive into these challenges with the goal of not just surviving, but thriving in this chaotic ecommerce marketing world? Third-Party Cookies & Attribution One of the biggest challenges for ecommerce marketers is the loss of third-party cookies. They are forcing us to become better marketers!

eCommerce 103

eCommerce Customer Journey Shoppers Direct Mail 103

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users.

User-Generated 114

User-Generated eCommerce Advertising Advertisers 114

Calvyn Lee Blog

NOVEMBER 7, 2022

Let’s see which verticals perform the best in this GEO: eCommerce. In the Philippines, eCommerce is the most popular vertical. Our Sales Team recommends promoting eCommerce offers, especially particular shops, like Shopee and Lazada, since they are popular among Filipinos. Which verticals perform best? Tips on campaign launch.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Martech

NOVEMBER 13, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Dig deeper: Meta third-quarter revenue up by 23% Benefits for advertisers. Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Why we care.

Advertising 114

Advertising Advertisers Retail Shoppers 114

Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. This can be particularly beneficial for advertisers looking to expand their reach beyond their existing customer base.

Advertising 112

Advertising Advertisers eCommerce Customer Acquisition 112

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120