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How to balance ROAS, brand safety and suitability in social media advertising

Martech

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. For instance, when iOS 14.5 The impact of brand safety on ROAS is profound.

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What winning video advertising creative looks like in 2024

Search Engine Land

Are you intrigued by the world of video production and creation within advertising and digital media? The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quickly.

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Lead gen advertising in the automation era: How any brand can succeed

Search Engine Land

Digital advertising has evolved quite a bit since I started working in paid media. Lead generation advertisers today have access to tools like broad match keywords and offline conversions – powerful when used right, but chaotic and expensive if left unchecked. I love the challenge of learning something new. Copy and creative.

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Second quarter saw slowing ad spend on most platforms

Martech

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Google’s search advertising landscape showed mixed results in Q2 2024.

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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

Here are some tips to advertise effectively. Consider some of these insights when planning your home and garden advertising strategies in order to stay at the top of mind for your consumers. A pictures worth a thousand words As the saying goes, using visual-driven storytelling is the best way to go when advertising in this space.

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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Check out user reviews and community forums to see how responsive the app’s team is to issues and updates. That’s what we are here for.

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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Advertisers who select Advantage+ creative in Meta Ads Manager can have their uploaded images and videos optimized — the tool automatically weeds out lower-performing versions of ads to find the best versions for audiences. Advertisers also have the option to customize campaigns with predetermined parameters. Optimization. Processing.

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