Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Try segmenting by: New vs. returning visitors: First-time users may need education or trust-building content, while returning visitors might respond better to limited-time offers or product reminders.

Advertisers 104

Advertisers Advertising Real Estate Shipping 104

Marketing Insider Group

AUGUST 14, 2024

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. These tools can lead to higher click-through rates, better ROI on advertising spend, and more efficient marketing campaigns.

Analytics 128

Analytics Education Advertisers Advertising 128

Hubspot Marketing

APRIL 4, 2025

Providing some basic AI education can help calm these fears. Perhaps a product was advertised as a high-powered solution but ended up offering little to the team. Educate key stakeholders. AI champions are often educators. Stakeholders have been burned before. Start with a proof-of-concept.

Transform 120

Transform Education Energy Communications 120

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertisers 116

Advertisers Advertising User-Generated Management 116

Hubspot Marketing

DECEMBER 4, 2024

Focus on educational content. When we were developing the content objectives for the Masters in Marketing newsletter, HubSpot senior director of marketing Kyle Denhoff said, “Most of HubSpot’s customers are small- and mid-sized businesses that won’t have big-brand advertising budgets.” Stick to a regular publishing schedule.

Education 100

Education Logistics Promotion Advertisers 100

Marketing Insider Group

JANUARY 14, 2025

Common ways to segment your audience include: Demographics: This option includes basic information like age, gender, location, income level, and education. Leveraging Paid Advertising Paid advertising unlocks some of the most powerful targeting tools at your disposal.

Thought Leadership 120

Thought Leadership Entertainment Analytics Social Media Marketing 120

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Are you getting the most from your stack?

Key Performance Indicator 118

Key Performance Indicator Marketers Marketing CRM 118

Martech

JANUARY 13, 2025

Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Email: Business email address Sign me up! Processing.

Law 130

Law User-Generated Email Marketing Education 130

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. Back in education mode “Our perspective is still the same,” he said. Many advertisers are leaning more heavily on first- and zero-party data.

Advertisers 117

Advertisers Advertising CMO Education 117

Businesses Grow

DECEMBER 9, 2024

I consistently hear these obstacles: Scale — Brands are accustomed to an advertising strategy that can generate millions of impressions. Provide educational content. They didn’t create this success with advertising. Access to this first party information is golden for any brand. Pay attention to our pain points.

Branding 112

Branding Food Education Advertising 112

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Use video to your advantage Gen Z appreciates video content for just about everything from education to consumer reviews, news, entertainment and more. Dont assume that digital-first means digital-only.

Gen Z 107

Gen Z Transform Health Entertainment 107

Search Engine Land

SEPTEMBER 20, 2024

This way, you’ll advertise not only on Bing but also on their network of search engines, including AOL, Yahoo, DuckDuckGo, and more. Microsoft Ads generally offers cheaper CPC (as it’s not as competitive as Google) and can be a great platform for B2B advertisers, given the strong LinkedIn data integration. Processing. See terms.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. However, content marketing and paid advertising, especially search, have diminishing returns. Email: See terms.

Branding 114

Branding Education Thought Leadership User-Generated 114

Hootsuite

FEBRUARY 27, 2025

users tend to be well-educated While some platforms, like BeReal and TikTok, have fairly low levels of education among their user base, YouTube users tend to be relatively well-educated. YouTube advertising stats Make the most out of your YouTube advertising strategy with these YouTube ad statistics. YouTube U.S.

Gen Z 103

Gen Z User-Generated Marketers Marketing 103

Martech

FEBRUARY 26, 2025

Instead, it makes an educated guess based on factors like your graduation year. But we all know that educational paths vary especially for those who studied overseas or come from countries with different high school durations. Dig deeper: 6 B2B paid media platforms where you can advertise effectively 4. The problem?

Education 119

Education Advertisers Advertising Price 119

Backlinko

JANUARY 6, 2025

It focused on honest education about acne treatment. Educational content? According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads. How TBH Skincare Makes Customer-Focused Content When Rachel Wilde started TBH Skincare, she took a different approach to content marketing.

eCommerce 111

eCommerce Shipping Logistics Transform 111

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Martech

NOVEMBER 7, 2024

However, the fact that 8% of users are unsure about AI’s specific role within their platforms underscores the need for greater transparency and education in this area. DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory.

Education 117

Education SEO Advertisers Advertising 117

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Illuma partnered with PubMatic to offer advanced contextual recommendation capabilities to advertisers. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season.

User-Generated 125

User-Generated Marketing Mix Communications Advertisers 125

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Paid social advertising: Running targeted ads. Lead generation: Targeted advertising leading to new leads. What does pay-per-click (PPC) advertising include? What does content marketing include? on social media platforms. Google Ads).

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JULY 11, 2024

HubSpot did exactly this in its early days by directly addressing the core inefficiencies that sales, advertising, and marketing teams were facing with traditional outbound marketing. At the time, advertising in the Yellow Pages was becoming ineffective as people were discarding phone books without even looking through them.

Transform 122

Transform Outbound Marketing Entertainment Inbound Marketing 122

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Try Hootsuite free today.

Marketers 98

Marketers Marketing Promotion User-Generated 98

Sprout Social

JUNE 11, 2025

The brand tapped influencer Peyton Black to host the LIVE Shopping event with their education lead, Alex Mahorn. Additionally, they shared tips on scent layering—a concept highly popular on social—and educated fans on “personalizing” their fragrances through different product combinations. Enter TikTok LIVE Shopping.

Branding 109

Branding Transform Food Education 109

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding 126

Branding Social Media Marketing User-Generated Advertisers 126

Search Engine Land

AUGUST 8, 2024

You must have ad creative that: Educates: This content should focus on your brand and foster education and awareness. Dig deeper: AI and Google advertising: What’s next? Now more than ever, there are more placements on advertising channels to serve ads on. Educational content. Single-element testing (i.e.,

Gen Z 89

Gen Z User-Generated Education Entertainment 89

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. The video includes visual and audio “show and tell” instructions which makes the video engaging and educational. Dig deeper: How advertisers can capitalize on vertical video

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Hootsuite

JANUARY 15, 2025

Microsoft acquired LinkedIn in 2016, and today, it leads a diversified business with revenues from membership subscriptions, advertising sales, and recruitment solutions under Ryan Roslansky. Educated Americans are more likely to use LinkedIn Pew Research found that LinkedIn is more popular among college-educated Americans.

User-Generated 115

User-Generated Education Real Estate Transform 115

Martech

OCTOBER 16, 2024

Beyond software, Semrush understands the value of investing in content and education for marketers. The acquisition will allow Semrush’s growing customer base to have access to industry leading marketing tools, education, and top-tier training from industry experts and practitioners.

Law 131

Law Education Digital Marketing SEO 131

Sprout Social

OCTOBER 10, 2024

As consumer and advertiser preferences shift, so do social media networks. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. It’s a broad definition, and intentionally so. When interacting with brands, X’s purpose changes slightly.

Gen Z 121

Gen Z Branding Millennials Entertainment 121

Businesses Grow

AUGUST 5, 2024

I have never paid a penny to advertise ‘A Beautiful Mess;’ I just kept doing my best and a readership developed over the years. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. The blog evolves as I evolve; it’s slow and steady.

Non-Profit 116

Non-Profit Education Digital Marketing Advertising 116

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Start with the must-haves like core skills, the level of seniority, education, and areas of previous experience a candidate would need to have to be successful in the role. X chats, LinkedIn discussions, etc.). the list goes on.

Management 112

Management Inbound Marketing Marketers Marketing 112

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. ” or “What’s the best way to approach video advertising for a B2B audience?” Do we have to advertise with video? But that’s starting to change. Where should we start?

Gen Z 114

Gen Z B2C Transform Millennials 114

Martech

FEBRUARY 13, 2025

The adtech adoption gap Despite the strong presence of advertising (red) in digital marketing, genAI adoption in this area remains low. The following use cases may require more education, proof of value and tool accessibility to encourage adoption. These use cases represent emerging opportunities with strong potential demand.

Transform 139

Transform Copywriting Marketers Marketing 139

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Instead of relying on direct advertising, brands collaborate with people who already have established trust with their audience. Brands that rely on traditional advertising fight for attention.

Influencer Marketing 90

Influencer Marketing Fashion Promotion Marketers 90

Businesses Grow

AUGUST 26, 2024

I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts. Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands.

Retail 119

Retail Marketers Marketing Education 119

SmartBrief - Marketing

FEBRUARY 3, 2025

When advertisers measure the depth of user interaction, they can separate real engagement from the TV-off scenario in which the ad might be technically served yet unseen. This enables advertisers to confidently place ads in serious or mature content when it aligns with their brand values, rather than dismissing the entire category.

Branding 61

Branding Advertisers Advertising Education 61

Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). Building this narrative not only validates marketing’s role but also educates stakeholders on the long-term benefits of marketing initiatives. and the U.S.

Transform 134

Transform Marketers Marketing Customer Acquisition 134