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How Gen Z values are changing marketing

Martech

None of them quite compare to what we’re seeing with Gen Z. The first truly digital-native generation is solidifying its standing in the workforce and gaining increasing purchasing power. Gen Z: The new powerhouse in the consumer market Consider this: Gen Z overtook Baby Boomers in full-time roles this year.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. Consumer research platform GWI also found YouTube to be the top video streaming platform for Gen Alpha in 11 out of 14 markets, second only to Netflix in the remaining three. Image Source What can you do as a marketer?

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Higher education marketing: Tips on how to ace your advertising

illumin

Marketing for higher education is no simple feat. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Its not any different for those in the higher education sector. Keep these things in consideration when choosing the medium or channel youre advertising.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

As consumer and advertiser preferences shift, so do social media networks. While still wanting to be entertained, consumers are also most likely to engage with educational product content and contests and giveaways. That number climbs even higher for Gen Z. For Gen Z especially, TikTok is more than a social network.

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With over 2.5

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

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What Marketers Need to Know About the Next Generation: Gen Alpha 

Set Up

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. How do Marketers Advertise to Gen Alpha? So, how should marketers advertise? Be digital.