Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. And if you need help planning your ad strategy, this kit is great for that.)

Social Media Marketing

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Psst: Need help getting started?

Social Media Marketing

Hubspot Marketing

JANUARY 22, 2025

Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Canva: Blog You know who has terrific organic blog content?

Gen Z

Sprout Social

DECEMBER 12, 2024

Surreal Cereal: The unusual LinkedIn darling Surreal Cereal, the high protein, low sugar cereal, uses LinkedIn to draw attention to its latest product launches, brand partnerships, out-of-home advertising campaigns and to comment on the oddities of office culture. The play: NPS packages educational content in a humorous, entertaining way.

Gen Z

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition

Buffer Marketing

MARCH 5, 2025

Or perhaps you found educational posts got the most direct messages (DMs) and engagement for your target audience. “This will help you create content that solves those pain points — whether it’s via educational, entertaining, or relatable content.” How do you set social media goals as a creator?

Social Media Marketing

Buffer Marketing

FEBRUARY 12, 2025

Ask for their help — B2B social media marketing (and any marketing, for that matter) is cross-functional. Cognism’s overall digital marketing strategy does this exceptionally well. They often create educational LinkedIn content and relatable memes that prove how well they understand their potential customers.

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. Define big-picture marketing goals. There are two areas I recommend you focus on.

Video Marketing

Businesses Grow

JUNE 23, 2025

Before I get into the logic of this conclusion, I need to call your attention to a piece of news that is profound and breathtaking if you’re in the marketing and advertising business. Creator-led advertising revenue (brand deals, sponsorships, and platform ads) is expected to grow 20% this year and more than double by 2030.

Influencer Marketing

SocialPilot

MARCH 26, 2025

Share of voice (SOV) is a metric that measures the visibility or presence of a brand , product, or service as compared to its competitors (other relevant brands or products/services in the market). Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising.

PR

Lynton Web

MAY 8, 2025

Social Media Strategy Different social platforms serve distinct purposes in recreation center marketing. Here are some ideas that you can post across various channels: Facebook: Community building, event promotion, and targeted advertising to specific demographics within your service area.

Marketing Strategy

Neil Patel

MAY 30, 2025

B2B buyers increasingly expect to engage with suppliers across marketing channels, leading to an average of 10 types of interactions across the buyer’s journey. Content Marketing to Generate Leads Blog posts are a key part of content marketing for manufacturers. For B2B marketers, advertising is essential.

Manufacturing

DirectMail2.0

DECEMBER 31, 2024

Transcript below: 0:01 Welcome to Behind The Press today I have 0:08 Christiana with me from Planet Direct Mail how is it that you’ve seen the print industry evolve over the last few 0:14 years uh for me the biggest conduit of change that I’ve seen is covid I think 0:20 um seeing how the industry has navigated uh paper shortages staffing (..)

Direct Mail

Duct Tape Marketing

APRIL 30, 2025

He's a futurist and the bestselling author of several influential marketing books, including the content code known and marketing rebellion. He's a marketing strategy consultant to many of the world's leading brands and acclaimed keynote speaker and a college educator. And so my marketing plan is add more awe.

Marketers

Hubspot Marketing

APRIL 2, 2025

In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year. Its no secret that a lot of people dont trust marketers and advertisers. Dont believe me? Lets dive into why and how you can use it to your advantage.

User-Generated

Martech

OCTOBER 11, 2023

Sixty-one percent of advertisers want inventory that requires a customer to log in, according to the survey. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness. A big part of that is each RMN has different measurement methods, making it impossible for advertisers to make meaningful comparisons.

Marketing Plan

Trade Press Services Newsletter

MAY 4, 2023

Fortunately, continuing education no longer means attending conferences or evening classes at a local college. In addition to developing skills and learning new career tools, continuing education can help marketing professionals advance in their current position or even find a new one. Anyone who keeps learning stays young.”

Education

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan

Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? Content marketing strategically boosts SEO, increasing online visibility for small businesses.

Advertisers

Hubspot Marketing

JUNE 24, 2022

Inbound Marketing for Nonprofits. Your nonprofit organization likely takes up all of your time, and building a marketing plan might seem like an added responsibility that’s just not worth it. Inbound marketing is all about creating valuable experiences that positively impact people and your business.

Inbound Marketing

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. Creating a video marketing plan is a blueprint for success for you.

Video Marketing

Hubspot Marketing

APRIL 18, 2022

As a result of this, 68% of B2B marketers plan to increase their investment in influencer marketing in 2022. B2C marketers are having better luck – 51% report high ROI, 12% more than B2B marketers. A Focus on Educational and Authentic Content. Only 4% of B2B marketers say it offered the highest ROI.

B2C

Hubspot Marketing

MAY 13, 2022

For example, if your business's goal is to increase online revenue by 20%, your marketing team's goal might be to generate 50% more leads via the website than the previous year to contribute to that success. Use a high-level marketing plan template to outline your annual marketing strategy, identify top priorities, and more.

Marketing Strategy

Duct Tape Marketing

APRIL 5, 2023

The Rise of AI in Advertising written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mike Rhodes In this episode of the Duct Tape Marketing Podcast , I interview Mike Rhodes. AI plays a big role in advertising, particularly in messaging and content creation.

Advertisers

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Laws and Ethics Marketing in General.

Law

Sprout Social

SEPTEMBER 2, 2022

But 36% of marketers say not having enough resources to manage creator relationships is their main challenge when tapping into the creator economy. This course walks you through setting and measuring program goals, understanding where influencers fit into your marketing plan and more. Advertising on Facebook.

Social Media Marketing

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. Be prepared to invest in creative content, advertising, and other necessary tools to make your campaign stand out.

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

To be able to look into the future and where things are going for B2B marketers, it is good to look in the past and where they came from in order to learn and grow your marketing plans going forward. Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press.

Marketers

Hubspot Marketing

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing encourages product and industry education.

Event Marketing

Hubspot Marketing

FEBRUARY 27, 2023

72% of marketers work with influencers/creators on Instagram. 29% of marketers plan to invest the most in Instagram out of any social media platform in 2023. In terms of brand safety, 86% of marketers feel comfortable advertising on Instagram. 53% of marketers say Instagram has high ROI. Source ) 31.

Gen Z

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Transform

Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention. This signals a huge window of opportunity for marketers and advertisers.

Gen Z

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. Let’s begin. Step #1: Decide Who You Want to Reach.

Advertisers

Sprout Social

DECEMBER 2, 2020

How to create a content marketing strategy. That’s why you need to create a content marketing plan that outlines what type of content you will create across all your social channels as well as your blog. Facebook collects a lot of data about its users including demographics, education level, interests, hobbies and more.

Social Media Marketing

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Educational videos. Quick Takeaways.

Content Marketing

Neil Patel

SEPTEMBER 3, 2021

Bringing together different team members virtually isn’t easy, and it takes good planning. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing.

Marketers

Moz

MAY 22, 2019

Basic Local SEO can go a long way toward helping with this, and even if package offerings aren’t your agency’s typical approach, a simple product that emphasizes education could be exactly what’s called for. Advertising both off and online in rural papers can be quite economical.

Education