Hubspot Marketing

APRIL 8, 2025

The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. So, if you make them mad, it could turn into a PR nightmare. Niche communities and hobbies (32%). Remember, 14.6%

Gen Z

Hubspot Marketing

APRIL 8, 2025

The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. So, if you make them mad, it could turn into a PR nightmare. Niche communities and hobbies (32%). Remember, 14.6%

Gen Z

Sprout Social

SEPTEMBER 16, 2024

You can see it in advertising campaigns, with businesses offering discounts on supplies, meals and clothing. Here’s our lineup of higher education institutions curating the perfect balance of school spirit, entertainment and academic opportunity on social during the back-to-school season. Back-to-school season is in the air.

Transform

SocialPilot

FEBRUARY 11, 2025

Branding: Fashion, music, and entertainment brands dived in, creating their own versions to boost engagement. PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. entertainment for TikTok , networking for LinkedIn ). How Did This Take Over Social Media? Why Does It Matter?

User-Generated

SocialPilot

JUNE 19, 2025

Having a crisis management plan before things spiral out of control can ensure that bad incidents like these fade away instead of turning into a PR disaster. A Competitor Making a Negative Claim Rival brands often engage in competitive marketing to make advertisements interesting. Even the brand made a post joking about it.

Management

Sprout Social

SEPTEMBER 1, 2021

It now encompasses various elements of digital marketing and advertising. This will give you an idea of which publications to focus on for your outreach and PR efforts. Entertain them. The post Share of voice: Measuring it for social media, PPC, SEO and PR appeared first on Sprout Social. Inspire them.

PR

Adams & Knight Marketing

JUNE 13, 2021

Winners are chosen from more than 12,000 entries from 50 states and five continents by a council of over 200 leading experts in entertainment, publishing, advertising, and emerging technology. The Telly Awards is the world’s largest awards program for video and television content across all screens. About Adams & Knight.

PR

Adobe Experience Cloud Blog

AUGUST 26, 2014

We keep our content, social, and PR teams closely aligned, so that blog posts containing new announcements, releases, or awesome new content assets are firmly on the calendar weeks in advance. You can map time-sensitive content ahead of time. Once you’ve plugged your social schedule into a calendar, it’s that much easier to share.

PR

Litmus

SEPTEMBER 9, 2021

Media, publishing, events, sports, & entertainment: 32:1. Marketing, PR, & advertising agency: 42:1. For every $1 marketers spend on email marketing, they receive $36 in return. ROI by industry. Software & technology: 36:1. Retail, ecommerce, & consumer goods: 45:1. Ways to increase email ROI.

Email Marketing

Hubspot Marketing

AUGUST 20, 2019

For many people, social media is used daily for entertainment, socialization, and even news consumption -- myself included. But whether you're pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it's vital you use data to support your efforts.

Social Media Marketing

Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. Well, every influencer must create and distribute content to advertise a product, service, or brand. Let me explain.

Gen Z

Neil Patel

MARCH 15, 2021

Pull a PR Stunt. If you want that first sale fast, pulling a PR stunt could do the trick. Much like viral videos, a PR stunt has the potential to propel your brand into fame. A PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention.

PR

Search Engine Land

FEBRUARY 2, 2024

Advertising spend in podcasting is predicted to more than double over the next year, with big brands looking to invest it’s the perfect time to start a podcast for your business. Competition will never be this low again,” said Fiona Fraser, Director of Pow PR and podcast expert.

SEO

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Display advertising. During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. Paid media examples.

Key Performance Indicator

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Check out its participation in our digital #SproutSessions series. B Squared Media. Fifty & Five.

Non-Profit

Hubspot Marketing

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Customers are seeking deals and entertainment (which means marketing needs to be more fun ). Unlike B2C customers who respond best to emotions and entertainment, B2B customers look for logic and positive ROI.

B2C

Chief Martec

APRIL 7, 2022

With kudos to Samantha McGarry at Inkhouse PR for arranging this session.). Note that gaming is currently a $180 billion global market , and in-game advertising is expected to be a $56 billion global market by 2024. Yes, we’re living in a multiverse, Spider-Man. hours a day on Fortnite and Roblox.

Real Estate

Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained.

Content Marketing

Buffer Marketing

JANUARY 22, 2024

In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Gen Z

Buffer Marketing

JANUARY 22, 2024

In 2024, we’ll see more creators venturing into entrepreneurship, entertainment, or corporate roles.   Rachel’s prediction is corroborated by Adrien Lemaire , a freelance content & PR manager, who has spotted that B2B companies increasingly adopt Community-Based Marketing (CBM).

Gen Z

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. When I got into the business, few clients tied advertising efforts DIRECTLY to sales results. This Industry blog explores the ins and outs of the Professional Service industry.

Transform

Litmus

APRIL 18, 2019

Marketing, PR, & advertising agency: 42:1. Media, publishing, events, sports, & entertainment: 45:1. Brands in the travel, tourism, and hospitality industry report the highest email marketing returns. Average: 42:1. Software & technology: 40:1. Retail, ecommerce, & consumer goods or services: 45:1.

Email Marketing

Adobe Experience Cloud Blog

JANUARY 10, 2012

The Cloud Must Go On – How to Catalyze a PR win into Revenue with Marketing – See how salesforce.com used social media as part of a multi-channel marketing campaign to turn a bad situation into success. Is Content Marketing Traditional Advertising’s New Rival? Is Lead Generation on its Way Out?

Social Media Marketing

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. Agencies that offer paid social as a service can guide, optimize and track paid advertising campaigns.

Management

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report.

Transform

Orbit Media Studios

MARCH 29, 2023

It’s useful and maybe entertaining. More specifically are the actual social networks, the search keywords, the link attraction plans, the email list growth plans and outreach ideas for digital PR. What if we support this with paid advertising? A content program that includes all six of these aspects is very likely to succeed.

Marketing Strategy

David Meerman Scott

JANUARY 9, 2024

Korean culture is hot around the world. K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. Squid Game reached number one on Netflix in 94 countries , including the United States and the United Kingdom.

Entertainment

SocialPilot

DECEMBER 7, 2023

The hosts offer a mix of insightful and entertaining content that will definitely keep you hooked. You can also rely on this podcast to gain insightful advices from hosts and expert guests while learning new marketing and PR trends. With episodes ranging from 40-60 minutes , the series focuses mainly on advertising for Facebook.

Social Media Marketing

Sprout Social

AUGUST 29, 2022

A social media content creator is an individual who creates and shares content intended to educate or entertain an audience across social media platforms. People are no longer averse to #ad, but they will reject inauthentic advertising. Not only is it bad PR, it’s also bad business sense. What’s a social media content creator?

Affiliate Marketing

Sprout Social

MARCH 22, 2021

In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From product launches to PR and beyond, it’s crucial to touch base with folks outside of marketing and provide some much-needed context to your campaigns.

Education

Hubspot Marketing

JANUARY 7, 2024

Search engine marketing is paying for advertising space on said search engines. Marketing Copywriting Copywriting is a foundational part of marketing and advertising. Event Marketing Company-run events are a popular way to interact with and entertain potential customers and clients. According to a 2022 survey of U.S.

Copywriting

Sprout Social

AUGUST 23, 2022

Creators shouldn’t sacrifice entertainment value or authenticity for dollars and cents. Whether there are relevant advertisers for your videos. For example, the platform has explicit restrictions for advertising on YouTube Kids. These sorts of promotions are a win-win for creators and advertisers alike.

Real Estate

Adobe Experience Cloud Blog

JANUARY 4, 2016

Make sure anyone writing for your brand (whether it’s advertising, press releases, ebooks, or blog posts) is closely aligned. This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in. Jargon-filled. Purpose (different content will probably serve different purposes). Align your writers.

Branding

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? The average TikToker spends 1.5

Law

Marketing Insider Group

JUNE 29, 2020

Alicia Tillman, CMO, SAP on pausing advertising : “It’s important because we still have to maintain communication and, in a period of crisis and turmoil, your customers, your communities want to hear from you more than ever. I advised CMOs to stay the course with customer-focused content and to stop advertising as well.

CMO

Hootsuite

NOVEMBER 2, 2022

Avoid a PR nightmare by paying close attention to the engagement that your sponcon is getting, both on your account and on the creator’s account. The video isn’t just a cut-and-dry advertisement; it shows each member of the family’s favourite pick from the menu, which fits well with the creator’s other content. It’s also very adorable.

Branding

Duct Tape Marketing

MAY 26, 2020

Product promotion (be careful with how you go about this, your podcast should be entertaining and educational, not “salesy” if you want it to truly be effective). The purpose of the interview is to educate or entertain the host’s audience. Retargeting and Paid Advertising. Affiliate marketing. Let’s dive in.

Entertainment