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Let’s talk about tariffs: How marketers can brace for the looming future

illumin

Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. They also expect those budget contractions to happen peak mid-year, with about 45% of advertisers planning to reduce overall ad spend.

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What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

You can also adjust prices, or at least market different price points, according to the local average spending power of the area you are marketing to. This is why you wouldn’t see shampoo for people with fair and straight hair being advertised to people with dark and curly hair. So, sally forth and hop-to!

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

In other words, how much would you have to spend on advertising to get the same level of attention? link] Actually, Costco doesnt spend on advertising. Multiply Impressions by CPM Gives you an estimated dollar value of what your earned media exposure would cost if it were paid advertising. billion in 2024.

PR 96
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How brands should react to market slowdowns

Martech

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market. Despite the uncertain climate, these brands either maintained or increased their ad spend.

Branding 126
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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Email marketing Email marketing is relatively affordable compared to other marketing channels. Many email service providers offer free plans or tiered pricing to appeal to different budgets. For example, HubSpot's email marketing software is easy to use, secure, and free. Are they price sensitive?

Price 98
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AI is a threat to some marketing agencies, an opportunity for others

Martech

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? The “life gets tough” scenario is driven by pressure on pricing and profitability caused by AI adoption and client expectations about the use of AI.

Transform 133
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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

Microsoft has just announced a slew of new product updates, including the global adoption of credit card ads. Credit card ads were launched last year to advertisers in the US and Canada. Now, they’re available globally. A beta is now available to advertisers to let you set up conversion tracking via Clarity.

Product 81