Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Customers.ai

NOVEMBER 14, 2023

User-level data is effectively gone from analytics and ads just aren’t performing like they used to. What are advertisers supposed to do? When an anonymous user lands on your site, visitor identification tools tell you who they are — their name, their email, their phone number, what page they landed on, and much more.

User-Generated 120

User-Generated Health B2C Analytics 120

Buffer Marketing

MAY 2, 2024

  Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. This could be to generate a specific level of income, work with certain brands, or create a new business that allows you to quit your day job.   What do you want to achieve?

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM.

Affiliate Marketing 128

Affiliate Marketing Health Finance Advertising 128

Martech

FEBRUARY 23, 2024

Dig deeper: Google annotations: The secret weapon email marketers should use in 2024 Email providers Email marketers are reliant on email providers to get messages to inboxes (or the Promotions tab). Eyeballs on the inbox are a revenue generator for email providers because email apps represent data collectors and advertising inventory.

Email Marketing 110

Email Marketing Marketing Marketers Health 110

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Neil Patel

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X? 1965 to 1980 are typically known as the Generation X years.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Buffer Marketing

APRIL 10, 2024

To maximize your earnings with Live Badges, consider the following tips: Promote your upcoming live broadcast : Let your followers know when you'll be going live and what topics you'll discuss. You can promote your subscription offerings on Instagram and direct your followers to your chosen platform to sign up.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

AWeber

MARCH 11, 2024

And it gives you another way to earn income and promote your books and products to a wider audience. This recipe for food blogging success walks you through every step you need to know to launch and promote your new site. It includes choosing your niche, setting up a domain, designing a website, promoting your blog, and much more!

Food 94

Food Affiliate Marketing Promotion SEO 94

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. The following countries have the largest number of monthly listeners by percentage of internet users: Country Monthly Podcast Listeners United States 40% Sweden 34.6%

Entertainment 109

Entertainment User-Generated Advertising Advertisers 109

Vertical Response

APRIL 26, 2024

These are not just metrics; they are the vital signs of a marketing strategy’s health, providing actionable insights that can be used to steer the ship towards its desired destination. Keyword rankings stand out as the stars to navigate by, indicating how well your content is resonating with both search engines and users.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. You can simply look at real-time market data and overlap your inventory to adjust your advertising strategy.

Retail 94

Retail Product Non-Profit Price 94

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Microsoft Advertising launches sweepstakes for advertisers. Microsoft Advertising launches sweepstakes for advertisers.

Search Marketers 94

Search Marketers Advertising Advertisers Marketing 94

Search Engine Land

OCTOBER 4, 2022

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent. Brave Search.

Shoppers 114

Shoppers Retail Finance User-Generated 114

Neil Patel

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Promote affiliate links. Promote affiliate links. Advertise your brand. The platform’s active user numbers are equally impressive. Start an Instagram shop.

Food 145

Food Promotion Fashion User-Generated 145

OnPassive Marketing

JULY 26, 2022

A mobile affiliate marketing network helps website publishers and marketers grow their online business by generating traffic from mobile devices. Mobile marketing allows a marketer to use the power of the internet on small mobile screens, which is an excellent opportunity for marketers to promote their products or services engagingly.

Affiliate Marketing 88

Affiliate Marketing User-Generated Marketing Marketers 88

Search Engine Land

FEBRUARY 24, 2023

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” Amazingly, you could write a very similar tweet in 2023.

Search Marketers 129

Search Marketers Neuromarketing SEO Marketing 129

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. These insights help brands personalize content for marketing and advertising. What is AI automation?

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Microsoft Advertising blocks 1.6 Wait… Google Banned BeatThatQuote Again!

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Buffer Marketing

NOVEMBER 13, 2023

  Brands like Women’s Health , Cosmopolitan , and Good Housekeeping started rolling out their Black Friday content weeks ago. Go anti-black Friday As is the case with REI and Lush, it’s not uncommon to see businesses advertising how they’re not going to jump into the seemingly money-grabbing fray.

User-Generated 114

User-Generated Price Retail Marketing 114

Neil Patel

MARCH 25, 2021

After one year, Downtown Pet Supply’s revenue increased by 40 percent, and its advertising cost of sale (ACoS) decreased by 18 percent. Typically, your content marketing addresses those micro-moments for your users. Blog posts and articles can answer those health, feeding, grooming, and other questions.

Millennials 129

Millennials Food Shoppers Health 129

Search Engine Land

JANUARY 13, 2023

Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. 2010: Query suggestions varied based on user location. Google Creates Smart Sitemap Generator Tool.

Search Marketers 119

Search Marketers Non-Profit Marketing Marketers 119

Sprout Social

NOVEMBER 17, 2022

Users were also granted access to Reels editing tools to make videos more engaging. Promote hot in-store items. MeUndies collaborated with creators like Lauren-Ashley Beck to promote their social media contest, #GetSpookywithMe. The brand also used this fact-sharing technique to honor World Mental Health Day.

Branding 115

Branding Health Thought Leadership Fashion 115

Hubspot Marketing

AUGUST 25, 2022

Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers. Do you want to spruce up your lead generation method, or do you want to build on the loyalty and goodwill of your existing audience? Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Hootsuite

MAY 2, 2023

Not only are Facebook Pages great for promoting your latest listings or create ads to reach potential clients, they can also be an effective way to generate more traffic and leads for your business. How to set up a realtor Facebook page Ready to build brand awareness and generate leads for your real estate business ?

Real Estate 102

Real Estate User-Generated Social Media Marketing Advertising 102

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

Following food & beverage are health, sports, news, lifestyle, and retail. 3) User-Generated Content. User-generated content is a great way to let your customers share their story and promote your products at the same time. Consider launching a contest with user-generated content for your next event.

User-Generated 126

User-Generated Food Thought Leadership Retail 126

Set Up

OCTOBER 10, 2023

Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space. Marketing functions within these digital Healthcare orgs are becoming responsible not just for B2B and Demand Generation, but also patient engagement.

Transform 59

Transform Health CMO Key Performance Indicator 59

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page. It’s about showing and telling.

eCommerce 145

eCommerce Real Estate User-Generated Education 145

Scoop.it!

SEPTEMBER 14, 2023

So, you could offer a wide variety of gluten-free baked goods to cater to a more health-conscious market segment. You want to know how they are reaching their target audience, whether this be through paid advertising, social media, or SaaS marketing strategies. You can visit other bakeries in the neighborhood, and take down notes.

Marketing 86

Marketing Marketers Health User-Generated 86

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Neil Patel

SEPTEMBER 1, 2021

However, you can’t just create the occasional blog post or paid ad and hope to generate results. There’s nothing more important than your user base. You’ve identified your target audience , you know what matters to them, and you’re ready to give them a great user experience. Identify Your Audience and Their Needs.

B2C 144

B2C User-Generated Marketing Strategy Content Marketing 144

Neil Patel

MAY 10, 2021

For instance, more recently, there’s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal. One way to achieve this is through advertisements that hit the spot creatively. For example, advertisers use red to trigger appetite, and consumers associate green with health.

Food 101

Food Shoppers Health Advertising 101

Neil Patel

FEBRUARY 11, 2021

Consumers are attracted to brands that promote sustainability, environmental causes, and social responsibility. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. whether it will generate the desired ROI). How to Avoid Crossing the Line.

Marketing Ethics 131

Marketing Ethics Food Marketing Marketers 131

Marketing Insider Group

JULY 13, 2020

Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. Traffic Generation Café has found that businesses see a proportional increase in blog traffic from the number of blog posts they publish. More web traffic.

Thought Leadership 121

Thought Leadership Real Estate User-Generated B2C 121

Hootsuite

SEPTEMBER 16, 2022

She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. This website chatbot example shows how to effectively and easily lead users down the sales funnel.

PR 97

PR Whitepaper eCommerce Retail 97