Exposure Ninja

AUGUST 11, 2023

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. That’s no different when it comes to PR.

PR 139

PR Communications Inbound Marketing Management 139

Exposure Ninja

OCTOBER 16, 2023

The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Marketing is most commonly split into two distinct categories — traditional and digital.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Hootsuite

NOVEMBER 2, 2022

Pro: You get fresh, engaging content promoting your business. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with.

Branding 97

Branding Influencer Marketing Affiliate Marketing Finance 97

Orbit Media Studios

MARCH 29, 2023

Really a great plan would combine all of these elements (topics, formats, promotion channels) and mix in a few more. There are at least six key aspects in the best content marketing plans. They fit nicely in a chart under three columns: creation, promotion and measurement. Promotion channels How will it be discovered?

Marketing Strategy 97

Marketing Strategy Content Marketing PR Non-Profit 97

Exposure Ninja

JULY 6, 2023

Understand Your Audience The foundation of any B2C marketing campaign is a good understanding of your audience. Reposition Your PPC Campaigns In an AI-driven search landscape, pay-per-click (PPC) advertising will become an even more powerful tool to help businesses get the necessary visibility.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Exposure Ninja

OCTOBER 2, 2023

To promote their new movie, Mr. Harrigan’s Phone, Netflix put up cryptic-looking billboards in the style of text messages. Nextflix could have created a standard horror movie billboard to promote the film, but it would have struggled to stand out amidst other Halloween and horror-themed billboards appearing around autumn.

PR 52

PR Marketing Marketers Promotion 52

Exposure Ninja

JUNE 23, 2022

Do I Need to Learn about Digital Marketing? Whether you are the owner of a fledgling startup or the CEO of a successful business, digital marketing will be an essential part of the advertising strategy you or your employees undertake to improve brand awareness and increase sales. Step 3 – Get Certified and Qualified.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sprout Social

JANUARY 12, 2022

What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising. How to build a word of mouth marketing strategy: 8 tactics and examples. What is word of mouth marketing, anyway? Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

User-Generated 134

User-Generated eCommerce Shoppers Promotion 134

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. Knowing how to research influencers makes all the difference.

Influencer Marketing 108

Influencer Marketing Price Manufacturing Marketing 108

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Save time and easily promote your brand with a professional design. Start experimenting with social media advertising on a budget. Build long-term promotional and professional relationships.

Gen Z 111

Gen Z User-Generated Transform Education 111

CXL

OCTOBER 16, 2022

Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5. Get seen with SEO-driven content marketing Conclusion. Borrow trust for fast results with influencer marketing. Get seen with SEO-driven content marketing.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85

Influencer Marketing 96

Influencer Marketing Price User-Generated PR 96

Exposure Ninja

OCTOBER 16, 2023

Rather than thinking of marketing as an advert, some social posts or a website, these marketing fundamentals help you see the bigger picture and understand how every part of the business you’re promoting impacts your marketing strategy. What Is the Marketing Mix? Are you priced lower with a young target audience?

Price 52

Price Promotion Marketing Marketers 52

Adobe Experience Cloud Blog

AUGUST 10, 2016

In the past, influencer marketing was typically owned by your PR team, who tracked and cultivated relationships with key players in your industry and market, but social media has changed the name of the game. Do this well, and you’ll have a loyal base of followers, subscribers, and more.

Social Media Marketing 94

Social Media Marketing Thought Leadership User-Generated Marketing 94

Content Marketing Institute

JULY 24, 2018

1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Michael Brenner , CEO, Marketing Insider Group.

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Duct Tape Marketing

APRIL 26, 2016

While that may sound a bit counterintuitive it springs from the fact that marketers today have something like sixteen channels to choose from in order to create awareness and ultimately grow their businesses. (I All of a sudden content is making our advertising pay off. Content makes your advertising more effective.

PR 53

PR Advertising Advertisers SEO 53

Power Digital Marketing

MARCH 30, 2020

Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Social Media Paid Advertising During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Unbounce

JUNE 6, 2023

Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. Could AI actually, seriously, build a whole marketing campaign on its own? Listen as we put robots to the test, and task our marketing team with building a campaign—using only AI.

Marketing 126

Marketing Marketers Entertainment Transform 126

Econsultancy

DECEMBER 1, 2021

billion views since its inception in mid-November, with TikTokers posting their own Black Friday finds from the platform behind a specially designed promotional filter. PR Week has confirmed that John Lewis’ Unexpected Guest ad outstripped its rivals for the most mentions (35.2% bashtheentertainer. #ad

Gen Z 52

Gen Z Health Retail Millennials 52

Duct Tape Marketing

MAY 4, 2016

The PR Masterclass : How to develop a public relations strategy that works! Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. Print Advertising is not Dead.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Sprout Social

JANUARY 18, 2017

Campaign: The specific campaign you were promoting that got them there. Co-Marketing Opportunities. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. These co-marketing opportunities usually allow you to provide a link, so why not a coded one?

Analytics 77

Analytics PR Influencer Marketing CMO 77

Sprout Social

AUGUST 23, 2022

You have multiple options based on your content, audience and promotional strategy. Whether there are relevant advertisers for your videos. For example, the platform has explicit restrictions for advertising on YouTube Kids. Put promotional links in your video descriptions. The good news? Join the YouTube Partner Program.

Real Estate 98

Real Estate Promotion PR Advertising 98

Marketing Insider Group

FEBRUARY 3, 2022

Back when I was in college, I learned that marketing is the art of convincing people to buy your stuff. In fact, if you google “what is marketing?” the first 4 search results define marketing as something that “persuades,” “promotes,” and “convinces” people to do something. Marketing Strategy and the 4 Ps.

Marketing Strategy 119

Marketing Strategy Marketing Marketers PR 119

Duct Tape Marketing

MARCH 1, 2016

Online Advertising – This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Offline Advertising – This includes advertising in offline print and broadcast outlets such as magazine, TV and radio. Here’s a great post with 21 examples of content upgrades to get your mind humming.

Non-Profit 51

Non-Profit eBook Education User-Generated 51

Marketing Insider Group

JANUARY 6, 2020

Adobe Marketing Summit. Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. ANA Masters of B2B Marketing. Content Marketing Summit. March 29 – April 2, Las Vegas, NV. Dreamforce.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. Earned media is coverage or promotion of your brand through organic means. It’s a very effective form of content marketing and is also the toughest media type to get. This is where PR work comes in. What is earned media?

PR 136

PR Advertising Advertisers SEO 136

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. View this post on Instagram.

PR 145

PR Social Media Marketing Influencer Marketing B2C 145

Marketing Insider Group

SEPTEMBER 7, 2021

Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands. Creative agencies cover a wide range of specialty areas including content, marketing, advertising, and design. But really, what is everyone talking about?

PR 129

PR Promotion Advertising Advertisers 129

SocialPilot

DECEMBER 7, 2023

Unlike traditional marketing, gauging social media success needs you to be ultra-active. Every other day, you get a newer update on one of the channels you use for promotion. How can you know about these updates and leverage them for an enriching promotional scheme? And this begs the question. What’s more?

Social Media Marketing 61

Social Media Marketing Entertainment Traditional Marketing PR 61

Hubspot Marketing

NOVEMBER 25, 2019

In 2019, there are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing. As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. And, they're actually somewhat affordable to implement.

Price 141

Price User-Generated Social Media Marketing Management 141

Hubspot Marketing

SEPTEMBER 18, 2019

It's undeniable that influencer marketing is powerful. Plenty of businesses, both large and small, use influencers across their social platforms to reach new audiences, build brand awareness, and increase sales. Lil Miquela, a Chinese News Anchor, and Colonel Sanders -- Are Virtual Influencers The Future of Marketing?

Gen Z 141

Gen Z Advertising Advertisers Influencer Marketing 141

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn.

PR 74

PR Customer loyalty User-Generated Marketing 74