Martech

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act.

Law 114

Law Advertising Advertisers Promotion 114

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. Rather than pushing a product or service upon them, you want to draw people to your law firm.

Law 139

Law Inbound Marketing Education Traditional Marketing 139

Hubspot Marketing

MARCH 30, 2021

Advertising is the process of creating messages that raise awareness of your brand. These messages can have various purposes like attracting potential customers, promoting upcoming sales, and introducing new products to market. Given this, using comparative advertising requires care and attention.

Advertising 136

Advertising Advertisers Law Price 136

Search Engine Land

AUGUST 13, 2024

Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. billion in advertising in 2023. Dig deeper.

Law 119

Law Advertising Advertisers SEO 119

Search Engine Land

AUGUST 22, 2024

Google is updating its advertising policies for financial products, specifically focusing on cryptocurrencies. What’s new: Crypto exchanges and wallets: Advertisers offering cryptocurrency exchanges or software wallets in Switzerland can now run ads if they are licensed by the Swiss Financial Market Supervisory Authority (FINMA).

Law 81

Law Advertising Advertisers Promotion 81

Search Engine Land

AUGUST 29, 2024

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act. Why we care.

Law 100

Law Advertising Advertisers Promotion 100

Hubspot Marketing

JULY 24, 2024

Misinformation This involves outright false claims about your product or service. The trend got so out of hand that a spokesperson had to give a media tour to Fox and other outlets to state “Celsius products do not contain, and have never contained, Semaglutide (the generic name for Ozempic and Wegovy)." million searches on TikTok.

Branding 128

Branding PR User-Generated Health 128

Martech

OCTOBER 16, 2024

About Semrush Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. MarTech” and “SMX” are registered trademarks of Third Door Media, Inc.

Law 131

Law Education Digital Marketing SEO 131

Buffer Marketing

OCTOBER 30, 2024

Meta ad library dives deeper for ads under issues, elections, or politics The Meta ad library only shows the ads that are currently running (aka, they are “active ads” on Meta) — unless an advertiser is running an ad that’s classified under the ad category “issues, elections, or politics.”

Advertising 114

Advertising Advertisers Law Branding 114

Neil Patel

FEBRUARY 12, 2021

To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising. It requires a little finesse, so before you add comparative advertising to your marketing strategy , here’s a rundown of how it works.

Advertising 144

Advertising Advertisers Price Law 144

Sprout Social

DECEMBER 20, 2024

Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. This is important for building trust with your audience and following advertising rules. What is TikTok branded content?

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. For example, a law firm client might seek advice about filing for divorce in their state. Enter your product or service, and the tool will list question-based keywords.

SEO 116

SEO Law User-Generated Analytics 116

Search Engine Land

MAY 31, 2024

Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. This change Google is implementing will help keep advertisers on the right side of the law when it comes to privacy. The big picture. Why we care. What they’re saying.

Law 90

Law Advertising Advertisers Analytics 90

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The bill would force businesses to waste money showing ads to people who live far away or arent in the market for their products. Dig deeper: U.S.

Non-Profit 72

Non-Profit Law User-Generated Marketing 72

Vertical Response

APRIL 5, 2025

Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. Getting Started with Google Ads Starting with Google Ads involves setting up a Google account and defining your advertising goals.

Advertisers 52

Advertisers Advertising Key Performance Indicator User-Generated 52

Hubspot Marketing

NOVEMBER 15, 2024

Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls. He defines it as “shaping an experience for the customer that goes beyond the product.” Invite teams who influence how customers experience your company’s product or service.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hootsuite

FEBRUARY 10, 2025

One of the products I looked at was a pair of glasses you can customize with little charms at the temples. Add to cart: Someone adds a product to their shopping cart on your site. Add to wishlist: Someone adds a product to a wishlist on your site. Start trial: Someone signs up for a free trial of your product or service.

Social Media Marketing 100

Social Media Marketing Shoppers Law Advertisers 100

Sprout Social

MARCH 27, 2025

For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer. Others failed to note that their content was an advertisement.

Influencer Marketing 97

Influencer Marketing Marketing Marketers User-Generated 97

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? Why do law firms and lawyers need rules for social media?

Law 97

Law Communications Advertisers Advertising 97

Martech

MAY 19, 2025

Dig deeper: In a world oftariffsand turmoil, marketing’s insight is a superpower If you aren’t ready to take your product to a new market, sourcing employees globally helps reduce costs without compromising quality. Don’t rely on an AI platform like ChatGPT for legal information or cultural insights.

Transform 71

Transform PR Law Manufacturing 71

Search Engine Land

JULY 25, 2024

Additionally, changing privacy laws and attribution challenges add to the complexity. That includes internal people, contractors, agencies, software, advertising spends and possibly more. Things will happen in your company, like new products/services, new audience focuses and new competitors.

Digital Marketing 110

Digital Marketing Marketing Plan Transform Marketing 110

Martech

MAY 1, 2025

Cadent s The Cadent Platform is a system for managing advertising across channels. Puntt AIs autonomous agents review creative, product, and legal content in real time, using internal guidelines, case law and global regulations. Puntt AI , which provides AI compliance agents to market, launched. Processing.

Law 74

Law Analytics Communications Management 74

Martech

MAY 8, 2025

It includes a redesigned user interface, a persistent Chat feature across products and a new Instructions interface for managing agents. StackAdapt released new email marketing and Data Hub solutions in its advertising platform. Cadent s The Cadent Platform is a system for managing advertising across channels.

Transform 81

Transform User-Generated Law Communications 81

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. In the European Union, consumer laws require influencers to be transparent in their posts.

Advertising 95

Advertising Advertisers Law Branding 95

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. Common privacy law provisions. Other laws. The 21st century changed much of that. GDPR analogs. Other duties.

Law 139

Law Pharmaceutical Marketing Marketers 139

Search Engine Land

NOVEMBER 17, 2022

New data protection laws, which apply to the collection and processing of personal information, will be coming into effect in California, Colorado, Connecticut, Virginia and Utah in 2023. This update relates to Google’s ads and analytics products. You can read more about the new laws here. Ads and analytics only. Dig deeper.

Law 81

Law Analytics Advertising Advertisers 81

Jeff Bullas

JANUARY 3, 2023

You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. This is a list of best-selling products on Clickbank. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Hubspot Marketing

JULY 12, 2024

It’ll help you throughout every other step of the process, from deciding the platforms you use to how you advertise your community — really any additional steps you go through along the way. Setting up an email inbox for a bakery vs. a law firm, however, will look different. Identify the ideal audience for your community.

Management 112

Management Promotion Law Market Research 112

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in. Psst: Need help getting started?

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

verse.ai

JANUARY 28, 2025

The FCCs amendments to the TCPA were set to change the landscape of lead generation drastically by outlining new requirements for one-to-one consent and logical and topical restrictions for telemarketing and advertising calls. Under federal law, the TCPA regulates telemarketing calls and text messages.

Telemarketing 59

Telemarketing Law Communications Education 59

Hootsuite

FEBRUARY 10, 2025

But it can be complex to navigate compliance with laws and regulations in your region on top of producing high quality content. For those in the B2B health space, social media is both a way to promote your products to healthcare organizations and help contribute to public health literacy with educational content. Of note, several U.S.

Law 61

Law Health Entertainment Gen Z 61

illumin

MARCH 6, 2025

How are advertisers in the tax preparation industry getting their return on advertising? Instead of asking that fundamental question, we are going to flip that question around and ask ourselves instead: how exactly do tax preparation and financial businesses advertise their services to consumers especially in this important season?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Search Engine Land

DECEMBER 7, 2023

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. 29, advertisers offering Cryptocurrency Coin Trust targeting the U.S. If you advertise Cryptocurrency Coin Trust in the U.S., Local laws.

Product 86

Product Law Advertisers Advertising 86

illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

CRM 59

CRM Law Advertising Advertisers 59

Sprout Social

MAY 14, 2025

With this in mind, networks subject to the law can expect to see their under-16 user base fall dramatically. According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. TikToks largest user base is Gen Z.

Gen Z 73

Gen Z Millennials User-Generated Entertainment 73

Search Engine Land

JULY 25, 2024

Take an interactive platform tour of Adthena Ad Hi-Jacker Detection Protect your brand from trademark infringements in paid search Trademark infringement in paid search happens when a competitor or another advertiser uses your legally protected trademarks in a way that’s likely to confuse customers about the source of a product or service.

Branding 81

Branding Law Advertisers Advertising 81