Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Illuma partnered with PubMatic to offer advanced contextual recommendation capabilities to advertisers.

User-Generated

Power Digital Marketing

JUNE 6, 2025

For today’s performance-driven marketing teams, organic reach alone is no longer enough to meet aggressive growth targets. To achieve measurable results, paid social media advertising has become a critical lever in the modern digital marketing mix. For more details, check out the full case study here.

Advertisers

Martech

OCTOBER 2, 2024

Improved return on ad spend (ROAS) on an advertising-specific campaign. More efficient use of marketing budgets. Increased overall marketing effectiveness with less wasted time and resources. Dig deeper: Why you should add predictive modeling to your marketing mix 3.

Analytics

Martech

JUNE 20, 2025

While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. A lack of organizational consensus on how advertising drives behavior. Marketing mix modeling. Localized digital advertising. Brand awareness, trial and usage surveys.

Branding

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Branded content on TikTok is a form of advertising where brands collaborate with creators to produce content that seamlessly integrates the brand’s message or product. What is TikTok branded content?

Branding

Sprout Social

JUNE 11, 2025

They applied insights from previous campaigns to optimize their format mix too, blending options like image, video and carousels. It can be tougher for CPG advertisers to measure lower funnel metrics if they’re selling through third parties versus their own site.

Branding

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Every dollar spent here on advertising loses you/your company money! Attribution. Oh, attribution.

Non-Profit

Hubspot Marketing

APRIL 15, 2025

Paid vs. Organic: Finding Your Balance While TikTok offers robust advertising options, many brands succeed through organic content that resonates with the platform's authenticity-first ethos. What I like: Im impressed by how TikTok has managed to create an advertising ecosystem that doesnt feel intrusive.

Social Media Marketing

illumin

OCTOBER 3, 2024

By leveraging the right approach, marketers can get the best possible picture of their campaign’s impact. Media mix modeling (MMM), also called marketing mix modeling, is a measuring and analytics strategy that lets marketers measure impact. What is MMM? Follow @illuminHQ

Marketing Mix

Marketing Insider Group

NOVEMBER 4, 2024

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform

Martech

DECEMBER 12, 2024

to create a marketing mix decision engine. DoubleVerify introduced a new solution to help advertisers avoid low-quality AI-generated content. Now, heres this weeks roundup of AI-powered martech releases: Keen Decision Systems joined MADTECH.AI This platform offers real-time measurement, planning, and execution in one place.

Fashion

Search Engine Land

SEPTEMBER 16, 2024

Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes! From AI to CTV to privacy restrictions alone in the past year, it’s made it harder for advertisers to control costs while improving performance. What is causing CPCs to rise?

User-Generated

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." For example, your tactics might include social media advertising.

Marketing Plan

Sprout Social

JUNE 13, 2025

Set up tracking and attribution To measure ROI, you need to collect the right data and plug it into the analytics tool your marketing and leadership teams use to evaluate performance. Leverage attribution models and marketing mix modeling with this data to analyze what content works (or doesn’t).

Analytics

illumin

MAY 6, 2025

Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. They also expect those budget contractions to happen peak mid-year, with about 45% of advertisers planning to reduce overall ad spend.

Advertisers

Sprout Social

JUNE 24, 2025

Explore these Snapchat statistics to get answers on whether Snapchat should be part of your marketing mix. Snapchat’s 2024 performance reveals that twice as many advertisers use the platform to connect with their audience. Snapchat advertising statistics Advertising on Snapchat connects businesses to highly engaged users.

Gen Z

Martech

JUNE 4, 2025

If you’re curious about how different models affect your data without making permanent changes, you can use the Model Comparison Tool under Advertising > Model Comparison. That fuller picture can change how you value and invest in your marketing mix.

Customer Journey

Sprout Social

MAY 8, 2025

But Reddits role in the modern marketing mix has shifted. Future trends in Reddit marketing The future of Reddit marketing will be an exciting one: Well see more AI-driven tools providing consumer insights, innovative visual advertising formats, forward-thinking partnerships and more.

Gen Z

Hubspot Marketing

JANUARY 22, 2025

Optimize your marketing resource expenditures. As a part of your marketing mix, landing pages consume marketing resources. Square that with this four-minute Volvo ad that blows most advertising videos out of the water an ad that fed a positive social media frenzy for days.

Place

Martech

MAY 12, 2025

Instead, marketers must adopt a more flexible, layered approach that reflects both the complexity of the customer journey and the growing limitations of traditional tracking. Each method serves a unique purpose within the broader measurement framework.

Marketing Mix

Customers.ai

NOVEMBER 14, 2024

With Okendo, you can collect reviews, ratings, and even photos or videos from customers, bringing authentic, user-generated content right into your marketing mix. AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai

Email Marketing

Vertical Response

JULY 14, 2025

Reliance on volunteers for marketing can lead to inconsistencies due to varying levels of commitment and expertise. Therefore, a well-rounded marketing mix, including content marketing, social media marketing, and event marketing, is crucial for sustaining engagement and support.

Non-Profit

Sachs Marketing Group

JULY 18, 2025

Artificial intelligence is no longer just changing how we optimize campaigns —it’s fundamentally altering how consumers discover brands, make decisions, and interact with advertising. For marketers relying on Google Ads , these shifts demand immediate attention and strategic adaptation.

Digital Marketing

Martech

SEPTEMBER 26, 2024

Consumers are bombarded with advertisements at every turn, but they crave genuine connections with brands that align with their values. In the past, marketers were used to traditional advertising budgets, of which John Wanamaker famously said, “Half my advertising budget is wasted; the trouble is I don’t know which half.”

Marketing Mix

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

SmartBrief - Marketing

FEBRUARY 21, 2025

but near enough for the epicenters of media and tech companies to make a long weekend to explore the issues and challenges converging on the digital advertising space in the next few years. The study surveyed brand and agency buyers on their anticipated advertising spending trends and strategic priorities. Palm Springs, Calif.

CMO

Martech

MARCH 19, 2025

While it can sometimes drive a clear boost in conversions and revenue, thats rarely where its biggest impact shows up in marketing campaigns. CTVs real influence lies in how it enhances other channels within your marketing mix. This article will discuss how to track CTV’s impact effectively.

Advertising

Martech

APRIL 10, 2025

A drop in their spending would be particularly bad for advertising-reliant Meta and Google, both major AI builders. Circana launched Liquid Mix , a self-service marketing mix platform. It provides marketers with insights to optimize marketing budgets using Circanas store-level point-of-sale data.

Key Performance Indicator

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Its digital targeting functionality. Lets walk through: When to layer in CTV.

CRM

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix

Practical eCommerce - Marketing

FEBRUARY 26, 2025

Why does a 1940s-era model interest large advertisers and platforms? The post The Rebirth of ‘Marketing Mix Modeling’ appeared first on Practical Ecommerce. Three reasons.

Marketing Mix

Martech

JANUARY 31, 2024

To boost your brand’s sales in the upcoming year, let’s explore how predictive modeling can enhance your marketing. Learn about its current use in the advertising industry, kickstart your approach in 2024 and discover real-world examples of its impactful results. Get MarTech! In your inbox.

Marketing Mix

Adobe Experience Cloud Blog

SEPTEMBER 11, 2017

Some brand content may not advertise their products or even carry the logo, especially in the case of the more CSR oriented content. The post How to Add Social Media Holidays to Your Marketing Mix appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell me about your methods in the comments.

Marketing Mix

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. In navigating a complex market, the precision and insights marketing mix models provide are essential for strategic planning.

Marketing Mix

Martech

AUGUST 25, 2023

This is where marketing mix modeling comes in. This article explores the growing relevance of marketing mix modeling today, how it differs from attribution modeling and how to harness it effectively within a strategic framework. Marketing mix modeling. A marketing mix model is a large regression model.

Marketing Mix

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. Modern technologies have opened the door to a whole new era of advertising— digital advertising. What Is Digital Advertising? Why Is Digital Advertising Important?

Advertisers

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. What are MMMs?

Advertisers