Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 126

CMO Traditional Marketing Communications Marketers 126

SmartBrief - Marketing

JUNE 2, 2025

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

Gen Z 78

Gen Z Market Trends Affiliate Marketing Marketers 78

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Companies spend 19.9%

New Technology 289

New Technology CMO B2C Marketers 289

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Advertising budgets are always on the chopping block When margins are tight, advertising is often among the first things businesses cut as they try to balance spending money and encouraging sales. trillion and $5.48

Retail 121

Retail Advertising Advertisers Price 121

Search Engine Land

AUGUST 8, 2023

Yelp has reported better-than-expected advertising revenue in the second quarter of 2023, year on year. Advertising revenue reached just shy of $322 million, which is a 14% increase from the second quarter of 2022. A shift away from brand advertising and towards performance marketing was noted by Yelp bosses.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketers 79

Martech

NOVEMBER 5, 2024

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. To truly understand what drives success, marketers must also consider data quality, audience relevance, creative execution and the context in which the ad appears.

Advertising 125

Advertising Advertisers Promotion Branding 125

ConsumerTalk

APRIL 5, 2023

Performance marketing is a key type of marketing that's driven by results. The idea behind performance marketing is advertisers only pay when certain actions are taken, like when someone clicks on an ad or makes a purchase.

Performance Marketing 98

Performance Marketing Marketers Marketing Advertising 98

Martech

JANUARY 29, 2025

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers allocate budgets more effectively in a dynamic digital landscape. Gain access to core MMM data for Google media, including new dimensions like Google Query volume, for deeper insights into paid search performance.

Marketing Mix 96

Marketing Mix Traditional Marketing Marketers Marketing 96

Marketing Insider Group

NOVEMBER 6, 2023

Remember when shopping and advertising were simple? In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing?

Performance Marketing 82

Performance Marketing Transform Marketers Marketing 82

Martech

JANUARY 31, 2025

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. Marketing without strategy is just noise Marketing is not advertising. Marketing is a conversation. Tactical marketing without a strategy is like a dog chasing its tail. ” This is a lie.

Customer Journey 103

Customer Journey Marketers Marketing SEO 103

Search Engine Land

MARCH 11, 2024

Microsoft Ads expanded its Copilot trial to a larger set of advertisers. The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. ” Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers User-Generated Retail 119

Martech

APRIL 3, 2025

Marketings obsession with short-term wins has created a dangerous cycle. To escape, we dont just need a better media mix we need more innovative marketing measurement. Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health.

Customer Acquisition 93

Customer Acquisition Transform Customer Journey Finance 93

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute highlights growing tensions between digital ad platforms’ desire for data and marketers who want to build consumer trust.

Non-Profit 76

Non-Profit Law User-Generated Marketers 76

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. Legislation like this could be a game-changer for every digital marketer. Anna Eshoo (D-Calif.), Why we care.

Advertising 117

Advertising Advertisers Marketers Marketing 117

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Econsultancy

FEBRUARY 17, 2023

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. We caught up with Mike to find out more about his role.

Performance Marketing 107

Performance Marketing Marketers Marketing Management 107

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 125

Advertising Advertisers Transform Customer Acquisition 125

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. More real-time bidding.

Advertising 125

Advertising Advertisers Transform CMO 125

illumin

DECEMBER 5, 2024

Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Marketers scrambled to find new ways to leverage cookieless marketing and fill the gap the change would leave in their strategies. It’s just a matter of time.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Martech

APRIL 20, 2022

Good news, marketers: While consumers are worried about their data being misused, the misuse they’re worried about is criminal, not commercial. Get the daily newsletter digital marketers rely on. Even fewer (24%) approve of the trade-off implicit in targeted advertising – that is, exchanging data for something “free” online.

Advertising 128

Advertising Advertisers Shipping CMO 128

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 117

Advertising Advertisers Performance Marketing Marketing Strategy 117

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Attribution. Oh, attribution. Processing.

Non-Profit 104

Non-Profit CMO Energy Marketing Mix 104

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. Where it shines and where its important to assess impact is the lift it creates for your other active marketing channels. Its digital targeting functionality. Lets walk through: When to layer in CTV.

CRM 95

CRM Marketing Mix Performance Marketing Advertising 95

Search Engine Land

APRIL 10, 2024

Meta advertisers claim the cost of running campaigns across it platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Advertising 125

Advertising Advertisers Performance Marketing Search Marketers 125

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 134

Law Education Digital Marketing SEO 134

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketers 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketers 75

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. But there’s another consumer group they need to keep happy: advertisers.

Advertising 113

Advertising Advertisers Transform Manufacturing 113

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. This remark has sparked discussions among many advertisers, wondering if a similar strategy may work for them.

Advertising 86

Advertising Advertisers Search Marketers Marketing Mix 86

Martech

JANUARY 21, 2025

Dig deeper: Are marketers trusting AI too much? Marketed as a tool to save users money, Honeys practices tell a different story. D ig deeper: The ethics of AI-powered marketing technology What are digital systems selling you? What to watch for: Platforms that promise consumers neutrality while selling advertisers influence.

Retail 123

Retail Energy Health Promotion 123

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges.

Advertising 98

Advertising Advertisers Fashion CRM 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. However, today display advertising is bringing in clients and providing value for money. How have your digital marketing processes changed? How does this affect how you do display advertising?

Transform 98

Transform Advertising Advertisers Finance 98

Martech

FEBRUARY 23, 2022

Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). Advertisers will also be able to connect to authenticated inventory from publishers using LiveRamp’s Authenticated Traffic Solution (ATS).

Advertising 113

Advertising Advertisers Performance Marketing Marketers 113

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI.

Advertising 104

Advertising Advertisers Retail Partner Marketing 104

Martech

DECEMBER 7, 2023

These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns. Identify different targeting options that allow advertisers to become part of these conversations.

Advertising 117

Advertising Advertisers Price Management 117

Hootsuite

OCTOBER 2, 2024

Many social marketers spend more than half of their social media campaign budget on content creation. Source: Hootsuite Social Trends Report Social advertising When planning your social media ads budget, remember that the goal is not always (or maybe not ever) an immediate sales conversion.

B2C 114

B2C CMO Copywriting Analytics 114

Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. How long they watched it. Whether they engaged with it.

Advertising 98

Advertising Advertisers Market Research Branding 98