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Advertisers react to Google keeping cookies on Chrome

Search Engine Land

Unsurprisingly, advertisers had something to say about that. Many see it as good news for advertisers, while some have mixed feelings. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Emotions ranged from lack of surprise to relief.

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7 barriers advertisers need to overcome to grow CTV

Martech

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. The report has seven suggestions, in particular, for advertisers and the industry. Email: Business email address Sign me up! Processing.

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How to prove the value of brand marketing without sacrificing ROI

Martech

Without it, its difficult to spend your advertising budget effectively. Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. The result?

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How Performance Marketing Works [+ 6 Tools You Can Use]

Hubspot Marketing

This is the same principle behind performance marketing. Let's dive into how performance marketing works, its benefits, and the tools you can use to implement it in your strategy. Performance marketing places the power back into advertisers' hands. How Performance Marketing Works.

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5 hot B2B marketing trends

SmartBrief - Marketing

Is your marketing brain spinning? I recently put together a brief talk on five top B2B marketing trends for a SmartBrief B2B webinar , and during the couple of weeks or so I spent pulling the trends together, I had to adjust and/or add notes and nuances to nearly all of them. See Ad Age for details.) What does this mean?

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Why advertisers aren’t happy about Google Merchant Center Next

Search Engine Land

However advertisers are citing issues with this evolution of Merchant Center. Even though the old version of Merchant Center can still be used, advertisers have seen prompts for advertisers to upgrade to Google Merchant Centre Next (GMC Next). I asked advertisers on X what their issue with GMC Next is. Why we care.

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Emotions ranged from lack of surprise to relief.